Global Cotton Towel Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Key Trends in the Market

A cotton towel is a piece of absorbent cloth made up of individual threads of cotton that is used for wiping or drying a surface. Cotton towels are soft, durable, versatile, have high absorbency, and are chemical free, due to which they can be used for several purposes and are considered ideal for everyday use.

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• Increasing health consciousness and awareness regarding hygiene is a key trend that is contributing to the cotton towel market. To prevent cross contamination, end users such as hotels, gyms, and households are purchasing multiple cotton towels.

• Improving standards of living and high disposable incomes are increasing the demand for luxury cotton towels all across the globe. People are seeking more comfortable lives and are hence, investing in premium and better-quality cotton towels.

• Growing population and rising concerns towards the environment are also propelling the growth of the cotton towel market as more consumers seek eco-friendly cotton towels. As a natural material, cotton is a sustainable alternative to synthetic cloth towels.

Market Analysis

Based on product type, the market is segmented into Pima cotton towels, Egyptian cotton towels, and Turkish cotton towels, among others. On the basis of application, the market is bifurcated into households and commercial. By distribution channels, the market is divided into offline and online. The regional markets for cotton towels are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cotton towel market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Covenant Tex Co., Ltd

• Oasis Towels

• 1888 Mills, LLC

• Kapatex s.r.o

• Ozan Premium Home

• New Pig Corporation

• Impel International 

• Others

Market Share by Application

Households, by application, account for a significant share in the cotton towel market due to the multiple uses of cotton towels in households. Cotton towels are used for bathing purposes, in kitchens, and for swimming and other water activities. Cotton is a breathable material and cotton towels are capable of drawing moisture through direct contact and are more durable which is leading to their increasing demand across households. The rising popularity of visually pleasing cotton towels to match different décor styles and user preferences is further augmenting the market for cotton towels.

Market Share by Region

At a regional level, the Asia Pacific holds a sizable share of the global cotton towel market, driven by the large population in countries in the region and increasing demand for cotton towels in households and commercial applications. Rapid expansion of the hospitality sector and rising investments in healthcare infrastructure are surging the demand for cotton towels across various countries in the region.

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The extensive production of cotton and textiles in countries such as China, are also helping the growth of the market for cotton towels in the Asia Pacific. Climatic conditions in countries like China and India favour the production of cotton which is supported by availability of a skilled labour force, thereby increasing the manufacturing of cotton towels.

Competitive Landscape

Oasis Towels is a towel manufacturing company which was established in 2004 and is headquartered in California, in the United States. Known for high quality products, Oasis Towels manufactures towels of various styles and colours, including bath towels, hand towels, fingertip towels, hand towels, and beach towels.

1888 Mills, LLC, was founded in 2015 and is based in Georgia in the United States. A home and commercial textile manufacturing company, 1888 Mills distributes its products to the retail, healthcare, and hospitality markets all across the world. The company specialises in producing home textiles, institutional textiles, hospitality textiles, and commercial textiles.

New Pig Corporation, founded in 1985, has its headquarters in Pennsylvania, United States. The company manufactures products such as mats, spill kits, drum containment, wipers and rugs, healthcare fluid management supplies, absorbents, towels, leak control, drain protection, and cleaning and janitorial products, among others.

Other market players include Covenant Tex Co., Ltd, Kapatex s.r.o, Ozan Premium Home, and Impel International, among others.

Key Highlights of the Report

Cotton Towel Market Report Snapshots

Cotton Towel Market Size

Cotton Towel Market Analysis

Cotton Towel Market Share

Cotton Towel Companies