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Report Overview
The global cosmetics market value reached USD 343.37 Billion in 2024. It is expected to grow at a CAGR of 5.20% in the forecast period of 2025-2034 to reach a value of approximately USD 570.06 Billion by 2034. The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up. Natural ingredients and organic ingredients have gained massive demand as consumers look for safer, green options. Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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There is a growing cosmetics demand towards premium products with high-quality ingredients that can boost skin health.
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Major brands and startups are increasingly following the trend of hyper-personalisation, adopting technologies such as AI, to offer products tailored to specific requirements and skin concerns of consumers.
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There is a surge in the adoption of cosmetic products developed using natural ingredients, eco-friendly packaging, and sustainable practices.
Cosmetics Market Growth
The global market for cosmetics is being driven by the rising focus of the population on grooming and personal appearance. The new product launches, rapid urbanisation, and increasing per capita incomes are also contributing to the growth of the market. Over the forecast period, the increasing demand for natural and organic products and attractive marketing strategies and innovative packaging styles are expected to stimulate market growth.
As per cosmetics industry analysis, the advancement in biotechnology is encouraging researchers in the cosmetics sector to find ingredients that are non-toxic and safe for consumption. The increasing concerns regarding sustainability and environmental safety are further fuelling the adoption of products made from plant-based ingredients over chemicals.
Cosmetics Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global cosmetics market reached USD 343.37 Billion in 2024.
The market is projected to grow at a CAGR of 5.20% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach USD 570.06 Billion by 2034.
The market is driven by product innovation, natural and organic ingredients, e-commerce growth, personalized beauty, and expansion in emerging markets.
The key trends supporting the cosmetics market are growing internet penetration in urban and rural areas, the rising inclination of consumers to purchase cosmetics online, and the ease and convenience of online shopping.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The cosmetics products in the market are hair care, skin and sun care, makeup and colour cosmetics, and fragrances and deodorants, among others.
Based on gender, the market can be divided into men, unisex and women.
The price ranges can vary between mass, mid-premium, and premium.
The distribution channels of the industry include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are L’Oréal S.A., Unilever plc, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Co., Limited, L Brands, Kao Corporation, Oriflame Cosmetics Global SA, Christian Dior SE, Beiersdorf AG, Groupe Clarins, Huda Beauty Limited, Revlon, Inc., Coty Inc., Avon Products, Inc., Company 7, Godrej Group, Henkel AG & Co KGaA, Kao Corporation, and Hoyu Co., Ltd., among others.
Asia Pacific held the largest market share (45% in 2023) due to rising demand for sustainable and natural beauty products.
The forecast period for the cosmetics market report is 2025 and 2034.
Skincare cosmetics, with a 43.3% revenue share, is the fastest-growing segment due to increasing consumer interest in skincare routines and new product launches.
The offline channel dominates with 72.2% of revenue share, as consumers prefer in-store testing for cosmetics, skincare, and fragrances.
The key regions are Asia Pacific (largest market), North America (U.S. growth at 6.1% CAGR), and Europe (tech-driven beauty advancements with AI and AR).
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