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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Cosmetics Market Competitive Landscape
Competing companies on a global level in the cosmetics market report include L'Oréal, Estée Lauder Companies, Procter & Gamble, Unilever, Coty Inc., Beiersdorf AG, Johnson & Johnson, Amorepacific Corporation, and Kao Corporation. Each of these companies has been aggressively battling for a continued and enlarged share of the market, striving to keep ahead in a competitive spirit, and possessing strengths commensurate with the dynamic and competitive environment.
Strategies
- Invest in research and development to develop new and innovative products as well as new formulations that will satisfy the consumer's emerging tastes.
- Sustain through eco-friendly materials, recyclable packaging, and a reduced carbon footprint that will appeal to the pocket of the green consumer, aiding the cosmetics demand growth.
- Win by targeting regional markets by coming up with specially developed products and marketing strategies that play off geographical and cultural peculiarities.
- Build presence by driving online sales through e-commerce platforms and digital marketing, which will increase the reach and customer engagement for more orders.
- Diversify product lines into a whole array of cosmetics—from skin and hair care—to increase market share and better satisfy changing consumer needs.
- Formulate strategic partnerships, acquisitions, and licensing agreements to gain better market visibility, leverage new technologies, and make inroads into new markets for better cosmetics industry analysis.
- Pave the path in sustainable beauty practices characterized by responsible sourcing, animal cruelty-free testing methods, and transparency to establish trust and brand loyalty.
- Drive innovation in the industry with continuous new product development, hard-hitting advertising, and dynamic market presence achieved through intense competition.
The market players are focusing on developing innovative products to support the growth of the cosmetics market. They are leveraging advanced technologies, further offering personalised solutions to address the skin concerns of individual customers.
| Company | Year Founded | Headquarters | Services |
| L’Oréal S.A. | 1909 | France | Cosmetics company providing various products under 36 brands. |
| Unilever plc | 1872 | United Kingdom | Engaged in consumer goods, food, home care, personal care, refreshments, marketing and advertising, retail, FMCG, nutrition, sustainability, beauty and wellbeing |
| The Estée Lauder Companies Inc. | 1946 | United States | Specialises in skincare, makeup, fragrance, and hair care |
| The Procter & Gamble Company | 1973 | United States | Consumer goods company providing products under brands such as Always, Charmin, Braun, Fairy, Febreze, Gillette, Head & Shoulders, Oral B, and Pantene, among several others |
Other notable players operating in the global cosmetics market include Shiseido Co., Limited, L Brands, Kao Corporation, Oriflame Cosmetics Global SA, Christian Dior SE, Beiersdorf AG, Groupe Clarins, Huda Beauty Limited, Revlon, Inc., and Coty Inc., among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Cosmetics Market Report Snapshots
Cosmetics Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global cosmetics market attained a value of nearly USD 343.37 billion.
The market is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 541.89 billion by 2032.
The major industry drivers are the growing population, rising urbanisation, growing social media influence, aggressive advertising, and the rising consumer focus towards grooming and personal appearance.
The key trends supporting the cosmetics market are growing internet penetration in urban and rural areas, the rising inclination of consumers to purchase cosmetics online, and the ease and convenience of online shopping.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The cosmetics products in the market are hair care, skin and sun care, makeup and colour cosmetics, and fragrances and deodorants, among others.
Based on gender, the market can be divided into men, unisex and women.
The price ranges can vary between mass, mid-premium, and premium.
The distribution channels of the industry include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are L’Oréal S.A., Unilever plc, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Co., Limited, L Brands, Kao Corporation, Oriflame Cosmetics Global SA, Christian Dior SE, Beiersdorf AG, Groupe Clarins, Huda Beauty Limited, Revlon, Inc., and Coty Inc., among others.
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