Global Cosmetic Procedure Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Cosmetic Procedure Market Outlook

• The growing demand for minimally invasive cosmetic treatments such as Botox, dermal fillers, and laser therapies is poised to stimulate market growth.
• The rising disposable incomes, the increasing influence of social media, and the growing elderly population are poised to elevate the market value in the forecast period.
• The increase in the number of male cosmetic procedures and the rising popularity of home-use cosmetic devices are significant market trends.

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Cosmetic Procedure Market Overview

Cosmetic procedures are performed to reconstruct any part of the body in order to modify a person’s appearance. These procedures require specialists who are well-trained and know everything about these procedures, such as the risks of side effects, doses of anesthesia required, and others. It is advisable to undergo these procedures with great caution after consulting a doctor or specialist. These cosmetic procedures include breast augmentation, dermal fillers, and eyelid surgery, among others.

The growing demand for cosmetic procedures results from the increasing urge to improve one's physical characteristics. Social media has played a significant role in augmenting the demand of the cosmetic procedure market. The increasing promotion of these procedures by celebrities is also leading to market growth.

The rapid technological advancements, such as laser treatment and rhino sculptures, among others, are likely to boost the market size. The ongoing investigations and research activities are anticipated to make these cosmetic procedures safer and less time-consuming, thereby propelling the overall market expansion in the forecast period.

Cosmetic Procedure Market Growth Drivers

Increasing Demand for Cosmetic Procedures Drives Market Growth

According to the latest global survey from the International Society of Aesthetic Plastic Surgery  (ISAPS), there is an overall 11.2% rise in the number of cosmetic procedures performed by plastic surgeons in 2022, comprising over 14.9 million surgical and 18.8 million non-surgical procedures performed globally. The top five surgical procedures were reported to be liposuction, eyelid surgery, breast augmentation, breast lift, and abdominoplasty. Thus, the rising demand for cosmetic procedures, driven by factors such as the growing focus on appearance, increasing disposable incomes, and new product development, is expected to propel the market growth.

Cosmetic Procedure Market Trends

The market is witnessing several trends and developments to improve the current global scenario. Some of the notable trends are as follows:

Regulatory Approvals to Affect the Market Landscape Significantly

In March 2024 , Allergan Aesthetics' hyaluronic acid (HA) dermal filler, Juvéderm Voluma XC, received approval from the US Food and Drug Administration (FDA) for use in the improvement of moderate to severe temple hollows in adult patients. This regulatory decision marked the first HA dermal filler approved in the United States for use in the upper face. Such regulatory clearances are projected to impact market growth.

Advancements in Medical Technology Poised to Augment Cosmetic Procedure Market Demand

One of the key market trends is the rising advancements in medical technology including innovations in laser technology, radiofrequency devices, and cryolipolysis, which is set to improve treatment outcomes and boost market demand. In addition, the use of robot-assisted surgery and 3D imaging systems allows surgeons to personalize cosmetic procedures according to the patient's needs.

Rising Demand for Anti-Aging Procedures to Elevate the Cosmetic Procedure Market Value

The market is witnessing a growing demand for cosmetic procedures that aim to reverse signs of aging and help maintain a youthful appearance among the elderly population. Cosmetic procedures such as facelifts, eyelid surgery, neck lifts, and laser skin resurfacing are increasingly becoming popular among older adults, which is likely to elevate the market value.

Increasing Acceptance of Cosmetic Procedures Among Men to Boost Cosmetic Procedure Market Size

A major market shift is the increasing demand for procedures such as Botox, gynecomastia surgery (male breast reduction), and facial contouring among male consumers. This is driven by the change in the perception of male grooming. Moreover, propelled by the acceptance of cosmetic procedures among men, many clinics are now offering specific cosmetic treatments designed for male features.

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Cosmetic Procedure Market Segmentation

Market Breakup by Type

• Surgical 
  • Breast Augmentation 
  • Liposuction 
  • Tummy-tuck (Abdominoplasty) 
  • Eyelid Surgery (Blepharoplasty) 
  • Breast Lift 
• Non-Surgical 
  • Botulinum Toxin 
  • Dermal Fillers 
  • Laser Hair Removal 
  • Chemical Peels 
  • Photo-rejuvenation 
  • Microdermabrasion 

Market Breakup by Gender

• Male  
• Female 

Market Breakup by Age Group

• 18 Years and Younger 
• 19 to 34 Years 
• 35 to 50 Years 
• 51 to 64 Years 
• 65 Years & Above 

Market Breakup by Provider

• Hospitals 
• Specialty Clinics 
• Spas & Cosmetic Surgery Centers 
• Ambulatory surgical facility 
• Others 

Market Breakup by Region

• North America
• Europe 
• Asia Pacific
• Latin America
• Middle East and Africa

Cosmetic Procedure Market Share

The Cosmetic Procedure Type Segment is Anticipated to Witness Substantial Growth

Based on the type, the market is segmented into surgical (breast augmentation, liposuction, tummy-tuck (abdominoplasty), eyelid surgery (blepharoplasty), and breast lift) and non-surgical procedures (botulinum toxin, dermal fillers, laser hair removal, chemical peels, photo-rejuvenation, and microdermabrasion). The surgical segment is expected to experience steady growth in the forecast period. The factors contributing to the rise in demand for cosmetic surgeries include the increasing popularity of aesthetic treatment for facial enhancement and the growing influence of social media. In addition, many people choose to undergo these surgeries to improve their self-esteem and confidence. Additionally, the growing research activities to develop minimally invasive treatments for cosmetic surgeries and the advancements in medical technology are expected to further propel market growth in the coming years.

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Cosmetic Procedure Market Analysis by Region

North America leads the market share owing to a high demand for cosmetic procedures among the general population such as breast augmentation, liposuction, and botulinum toxin, among others. The market growth in the region can be also attributed to the rapid technological advancements and the increased expenditure by individuals on cosmetic treatments. Additionally, the growing medical tourism industry and the rising influence of social media and celebrity culture are expected to further bolster the expansion of the market in the forecast period.

Leading Players in the Cosmetic Procedure Market

The key features of the market report comprise patent analysis, funding and investment analysis, grants analysis, and strategic initiatives by the leading key players. The major companies in the market are as follows:

Allergan plc

This American, Irish-domiciled pharmaceutical company manufactures and markets a portfolio of various products including body contouring, facial injectables, and other aesthetic treatments. Allergan is known to leverage strategic partnerships to expand its presence in the rapidly evolving market.

Merz Pharma GmbH and Co. KGaA

Headquartered in Frankfurt, Germany, Merz Pharma GmbH and Co. KGaA is a leading player in the market, operating in the fields of therapeutic and aesthetic medicine. It also develops and markets wellness and beauty products through its brands Merz Spezial and Tetesept.

Cutera, Inc.

Cutera, Inc. develops aesthetic and dermatology solutions for body sculpting, acne, scar revisions, and skin revitalization, among others. The company is recognized for its laser and energy-based devices and has a strong presence in both non-invasive and minimally invasive cosmetic treatments.

Cynosure, LLC

Cynosure, LLC, headquartered in Massachusetts, United States, is one of the key players in the market. It is a leading manufacturer of energy-based aesthetic and medical treatment systems.

Other key players in the market include Sientra Inc., Alma Lasers Ltd., Abbvie Inc., Bausch Health Companies Inc., Syneron-Candela Corp., Sinclair Pharmaceuticals Limited, Teoxane Laboratories Inc., and Johnson & Johnson Services, Inc. 

Key Questions Answered in the Cosmetic Procedure Market Report

• What was the global cosmetic procedure market value in 2023?
• What is the global cosmetic procedure market forecast outlook for 2024-2032?
• What are the regional markets covered in the EMR report?
• What is market segmentation based on the type?
• What is the market breakup based on gender?
• What is the market breakup by age group?
• Who are the major providers in the market?
• What are the major factors aiding the global cosmetic procedure market demand? 
• How has the market performed so far and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints? 
• Which regional market is expected to lead the market share in the forecast period? 
• Which country is expected to experience expedited growth during the forecast period? 
• How does the rising disposable income affect the market landscape?
• What are the major global cosmetic procedure market trends?
• How does the rise in the geriatric population impact the market size?
• Which type of cosmetic procedure will dominate the market share? 
• Which gender is expected to have a high market value in the coming years?
• Which age group will experience the highest demand in the market segment?
• Which provider is projected to contribute to the highest market growth?
• Who are the key players involved in the cosmetic procedure market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers and acquisitions among the key market players shaping the market dynamics?