Global Cooking Wine Market Report and Forecast 2024-2032

Global Cooking Wine Market Outlook

The global cooking wine market size reached around USD 405.35 million in 2023. The market is projected to grow at a CAGR of 3.9% between 2024 and 2032 to attain nearly USD 572.47 million by 2032.

Key Takeaways

• According to the estimates from the US Bureau of Labour Statistics, the average yearly expenditure on consumer products has grown by about 9% in 2022 compared to 2021.

• AAK AB, ECOVINAL S.L, and Gourmet Classic Limited are a few of the major companies in the market.

• There are various types of cooking wines, including rice wine, fortified wines like sherry, and dry and sweet red and white wines.

Cooking wines contain a high alcohol percentage (ABV) of 16% and above. Red wine contains good HDL cholesterol and natural compounds like Resveratrol that help protect blood vessels and reduce inflammation. The wide variety of cooking wines, convenience, and doorstep delivery offered by e-commerce platforms such as Amazon.com are further contributing to the increase in the adoption of cooking wines.

Some of the factors driving global cooking wine market growth are the rise in disposable income and growing consumer spending, which are supporting the trend of food tourism. This further encourages the addition of cooking wines by food service providers to offer an extensive culinary experience to tourists. Additionally, the showcasing of dishes prepared with wine on social media platforms and cooking shows is exerting a substantial influence on consumer buying patterns.

Table: Popular types of Wines

Key Trends and Developments

Health benefits associated with low-alcohol wine; social media influence; the growth in food tourism; and rising penetration of e-commerce channels propel the market growth of cooking wine

Global Cooking Wine Market Trends

Majorly, red dry and white dry wines are used for cooking purposes. This is due to the lesser residual sugar in drier wines. In 2022, the global wine production was estimated between 257.5 and 262.3 mhl, with an estimated average of 259.9 mhl.

Furthermore, there is a rising popularity of low-alcohol wine for use in cooking. There is an opportunity to expand in emerging markets where culinary trends are just picking up. The growing interest in food and beverage culture, authentic travel experiences, and increasing knowledge about cuisine through social media platforms and online resources is generating cutting-edge eating experiences, including food tours, cooking lessons, and wine tastings. This further increases the inclusion of wine in cuisines, further contributing to the cooking wine market growth.

Market Segmentation

Global Cooking Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

B2C is further divided based on type into supermarket and hypermarket, convenience store, and online, among others.

Red wine is expected to hold a significant market share due to its health benefits.

Red wine accounts for the largest cooking wine market share as antioxidants and natural compounds, such as resveratrol in red wine reduce cholesterol and risks of diabetes, increasing its inclusion in dishes by health-conscious individuals.

Merlot is a dark blue–coloured wine grape variety. Wine manufactured from this grape is a smooth red wine with a low tannin content. This wine cooks well with proteins, like the Cabernet and Pinot noir red wines. Such wines are predominantly used in the preparation of pan sauce, roasts and meaty stews.

Meanwhile, white wine is tart, tangy, or sweet and is typically used to add acidity to recipes containing seafood, poultry, and dairy products.

Glass bottles are widely used to package cooking wine due to their aesthetics and durability

Glass bottles dominate the global cooking wine market share. In France, 94% of consumers prefer glass wine bottles to other types of packaging due to their sustainability. Glass packaging is the preferred choice for its durability, impermeability, and versatility in design, and is considered healthy for preserving the quality and freshness of food and beverages.

Meanwhile, the demand for plastic bottles for packaging wine is likely to increase in the forecast period. This can be attributed to their benefits such as shatterproof, lightweight, and reduced greenhouse gas emissions.

Key players are increasingly launching plastic wine bottles made from recyclable materials to capitalise on the growing trend of sustainability. For instance, in July 2023, Amcor Rigid Packaging partnered with Rubin Winery to launch a premium wine bottle, BLUE BIN, made from 100% recycled polyethylene terephthalate (rPET) plastic.

Competitive Landscape

Market players are increasing their collaboration, partnership, and research and development activities to gain a competitive edge in the market

Other key players in the cooking wine market include Marina Foods, Inc., World Finer Foods, LLC, and Eden Foods, Inc., among others.

Global Cooking Wine Market Analysis by Region

Europe is anticipated to hold a dominant position in the cooking wine market in the forecast period. Europeans, including German, British, and French individuals, spend around 16% of their expenditure on food. According to industry reports, about 3%–5% of European tourists are culinary tourists. The growing trend of food tourism across Europe that involves the indulgence of various cuisines is encouraging the greater adoption of wine in dishes.

The North America cooking wine market is being driven by the increasing number of wineries in the United States. Popular wine brands include Franzia, Barefoot Cellars, Carlo Rossi, and Sutter Home. The rising expenditure on fine dining in North America is increasing the inclusion of wine in dishes to improve flavour and provide improved customer satisfaction.

The Asia Pacific region holds a growing market share. The presence of vineyards regions of China including Shandong, Hebei, Ningxia, and Shanxi consumers and businesses to access a wider variety of cooking wines, including imported ones. There is an opportunity for producers to innovate with cooking wine flavours and types, catering to local tastes and preferences.

Figure: World Vineyard Acreage by Country, 2020

Key Highlights of the Report

Cooking Wine Market Report Snapshots

Cooking Wine Market Size

Cooking Wine Market Trends

Cooking Wine Market Regional Analysis

Cooking Wine Companies