Global Cookies Market Report and Forecast 2024-2032

Global Cookies Market Outlook

The global cookies market size was valued at USD 38.66 billion in 2023. The market is further projected to grow at a CAGR of 5.50% between 2024 and 2032, reaching a value of USD 62.77 billion by 2032.

Key Takeaways

Cookies refer to a variety of sweet baked goods typically made from dough, sugar, and other ingredients, which are often consumed as a delightful and a quick snack. Cookies come in various shapes, flavours, and textures, catering to diverse consumer preferences.

The global cookies market presents a promising outlook, fuelled by the universal appeal of cookies as a preferred snack, dessert, or treat. The cooking market demand is further anticipated to increase on account of rising snacking culture and the growing demand for convenient and on-the-go snacking options.

Key Trends and Developments

Introduction of healthier cookies, expansion of offline distribution channels, and growing focus on sustainable packaging are increasing the market growth

In addition to sweet cookies that are traditionally demanded across regions, major companies in the market, such as Mondelez International, Pillsbury, Nestlé, and Kellogg's are engaged in introducing savoury cookies, which is accelerating the cookies market development. For instance, Pillsbury offers a variety of savoury cookies, such as, Grands! Flaky Layers Original and Grands! frozen cookies. These cookies are available in various flavours, such as cheddar garlic, cheddar bay, and cheese-stuffed pull-apart.

Moreover, due to the increasing demand for sustainable packaging solutions in cookies market, manufacturers are using eco-friendly materials, such as paper glassine bags, butcher paper, kraft paper, and biodegradable packaging. Paper glassine bags, made of 100% paper, offer a compostable alternative to plastic or biodegradable bio-plastic bags. Butcher paper and kraft paper, both renewable resources, can be composted at home, making them sustainable choices for packaging. Additionally, some packaging materials are made from sugarcane fibre and are 100% biodegradable, providing an environmentally friendly option for cookie packaging and positively impacting the cookies market outlook.

Market Segmentation

Global Cookies Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Bar cookies contribute to the market demand due to their wide availability in offline stores

According to cookies market report, bar cookies hold a significant market share due to their availability in different flavours, such as brownies and blondies, which are easier to bake than any other type of cookies. Moreover, the rising popularity of protein bars and cookies, which contain fewer calories than a burger or a sandwich, makes them a good meal replacement and a healthy snack option. Additionally, bar cookies made with oats can improve heart health, energy, and digestive health, which is driving the segment’s growth.

Meanwhile, based on the cookies market segmentation, drop cookies are expected to lead the market in the forecast period. New product launches by companies, such as Dunkin and Oreo, through online channels and supermarkets are projected to bring opportunities for the market. Oreo recently launched limited-edition "Space Dunk" cookies and three new cookie flavours, including Oreo Gluten-Free Golden, Oreo Peanut Butter Cakesters, and Oreo Black & White cookies, which are now available in stores. These product launches demonstrate the companies' efforts to innovate and expand their product offerings, catering to evolving consumer preferences and market trends. Additionally, drop cookies are highly preferred by younger population as they often come with a layer of flavoured cream in between and they savour these cookies with milk, making it an ideal breakfast option or snack meal.

Online platforms hold a significant market share as consumers can purchase a diverse range of cookies via online channels

As per cookie market analysis, the online platforms are experiencing significant growth in the market, offering a convenient avenue for consumers to explore and purchase a diverse range of cookies from global and local brands. Online retail stores, such as Amazon, Walmart, 24*7, Blinkit, Zomato, and Zepto are strengthening their position in the market due to their fast delivery and their ability to reach a wider audience.

Cookies brands, such as Britannia and Pillsbury are increasingly advertising their products through social media sites, for example, Instagram and YouTube to reach a younger audience and drive sales. Moreover, the wide availability of online delivery mobile applications has led to an increase in the sale of cookies online because consumers can easily order and purchase cookies from the comfort of their homes. These online platforms are thus contributing to the cookies market growth, as they provide a more convenient and accessible way for consumers to enjoy cookies.

Competitive Landscape

The market has the presence of both local and large players, with a focus on product innovation, brand creation, and expansion.

Other players in cookies market analysis include Mondelez International, Inc., Nestlé S. A., Campbell Soup Company, Parle Products Private Ltd., McKee Foods Corporation, and Pacific Cookie Company, among others.

North America is the leading region due to a strong presence of major cookie brands

North America holds substantial cookie market share, driven by increasing disposable income, diverse flavour preferences, and a strong presence of major cookie brands, such as Oreo, Nutter Butter, Fig Newtons, Trader Joe’s, and Walkers, among others. These cookie brands are popular in the region due to their taste, variety, and innovative flavours and offerings. Cookies are a staple form of snack in North American region, especially in United States and the wide range of cookies available in the region is expected to increase the demand for cookies.

However, in cookies market report, Asia Pacific’s share is growing due to increasing demand from health-conscious consumers for premium and healthy cookies, with a focus on natural and organic ingredients. For instance, Britannia offers many low-fat cookies in the Indian market, which caters to demand for healthier and lower calorie variants of cookies.

European cookies market is expected to grow in the forecast period due to a surge in demand for fresh, handmade and healthy cookies, influenced by the shift toward fresh bakery products and the increasing number of bakeries and cafes in European countries.

Key Highlights of the Report

Cookies Market Report Snapshots

Cookies Market Size

Cookies Companies