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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Content Moderation Solutions Market Outlook
The global content moderation solutions market size reached USD 7.54 billion in 2023. The market is expected to grow at a CAGR of 13.1% between 2024 and 2032, reaching almost USD 22.82 billion by 2032.
Key Takeaways:
- In 2022, the Ministry of Information Broadcasting reported over 1.2 billion mobile phones and 600 million smartphone users in India.
- According to the World Bank, 63% of the world's population used the internet in 2021, leading to increasing demand for global content moderation solutions market.
- Google SafeSearch filters explicit online content while hate speech filters ensure appropriate user-generated content, safeguarding against malware and phishing.
Content moderation solutions refer to the tools and methods utilized to review user-generated content shared on various online platforms such as marketplaces, social media channels, dating websites, and online communities. The purpose is to assess whether the content is suitable for the specific platform. This process involves identifying content that is inappropriate, offensive, illegal, harmful, or derogatory, as opposed to content that is constructive or informative. Often, this is done to regulate or limit differing viewpoints through censorship or suppression.
As per the global content moderation solutions market report, Google SafeSearch serves as a prime illustration of this concept. It operates by automatically filtering out any explicit content that users search for online. Additionally, hate speech filters ensure that user-generated content remains appropriate. These measures serve as warnings to safeguard users' personal information from potential risks such as malware and phishing scams.
As per the World Bank, global internet usage reached 63% of the global population in 2021. This significant increase in internet users has contributed to a rise in the global content moderation solutions market growth.
Key Trends and Developments
The expansion of the global content moderation solutions market is propelled by retail and e-commerce, media and entertainment, government initiatives, and technological advancements.
February 2024
Amazon Rekognition unveiled an upgraded AI model for image content moderation, featuring 26 fresh labels, heightened accuracy, and the ability to detect animated and illustrated images.
June 2023
The launch of the Coalition for Freedom of Expression and Content Moderation in Bosnia and Herzegovina, funded by the EU, aims to enhance collaboration among various stakeholders for better online content regulation.
May 2023
Microsoft introduced Azure AI Content Safety, an AI-driven moderation tool spotting unsuitable content in images and text, proficient in English, Spanish, German, French, Japanese, Portuguese, Italian, and Chinese.
March 2023
iMerit, a prominent AI data solutions firm, unveiled a specialized data intelligence solution designed to assist video game developers in enhancing AI-driven content moderation and community management systems.
Growing e-Commerce
Data annotation is crucial in content moderation, entailing the labelling and categorization of data for machine learning training. In e-commerce, it aids in identifying and removing inappropriate content, fake reviews, and counterfeit listings, thus driving the global content moderation solutions market.
Media and entertainment
As per the global content moderation solutions market analysis, the industry is fuelled by the expanding media and entertainment industry, which depends on content moderators to uphold website or service standards. These tasks encompass screening and removing offensive content, monitoring user activities, and identifying violations of rules.
Technological advancements
global content moderation solutions market development can be attributed to the AI systems that are built on preset parameters and algorithms, that pinpoint and flag harmful online content, aiding in its removal. Their use offers benefits such as scalability and swift analysis, outpacing human moderators, and accommodating the vast content volume on social platforms.
Government Initiatives
Governments globally are establishing content moderation policies to protect citizens. India's Content Moderation & Approval Policy (CMAP) outlines the content life cycle from contribution to approval. It involves a three-tier process: data moderation, content moderation, and engaging with users based on feedback and needs.
Global Content Moderation Solutions Market Trends
Content moderation allows brands to gather valuable insights into user behaviour and preferences, enhancing customer relationships. Utilising moderated user-generated content in marketing reveals effective strategies. Quick scalability of campaigns becomes possible with these insights, benefiting the company.
As per the global content moderation solutions market analysis, content moderation solutions, which merge automated tools with human expertise, aid organizations in efficiently handling user-generated content. Positioned as business services, these solutions present cost-effective options for internal staffing, meeting the growing need to protect brand reputation amid the surge in user-generated content.
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Market Segmentation
Global Content Moderation Solutions Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Pre-moderation
- Post-moderation
- Selective Moderation
Market Breakup by Content Type
- Text
- Image
- Video
Market Breakup by Component
- Software/Tools/Platforms
- Software/Tools/Platforms by Type
- Cloud
- On-Premises
- Software/Tools/Platforms by Type
- Services
- Services by Type
- Professional Services
- Managed Services
- Services by Type
Market Breakup by Industry
- Media and Entertainment
- Retail and E-commerce
- Healthcare and Life Sciences
- Automotive
- Government
- Telecom
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Pre-moderation, categorised by type, drives the global content moderation solutions market by involving the review of content before its public appearance on a platform
Pre-moderation ensures a high level of control over content. It maintains a consistent quality of published content and reduces the risk of users being exposed to harmful or offensive material.
Post-moderation allows content to be published immediately but is reviewed after it goes live. Moderators or automated systems monitor published content and remove anything that violates the platform's policies. Users may also report inappropriate content to be reviewed and removed.
Text-based content contributes to the global content moderation solutions market growth by aiding brands in upholding a favourable online reputation
Image moderation assesses whether an image includes inappropriate content, such as explicit adult material or violence.
Video moderation involves reviewing videos for content suitability before publication and ensuring compliance with company or website standards.
Based on industry, the global content moderation solutions market share is led by the media and entertainment sector, propelled by the increasing utilisation of OTT platforms and social media platforms
Social media content moderation involves overseeing content on platforms like Facebook, Twitter, Instagram, LinkedIn, or Tumblr, with the goal of removing offensive or inappropriate material, such as pornographic videos or explicit images.
In healthcare, content moderation involves overseeing user-generated content across medical forums, social media groups, patient reviews, and health websites. This ensures accuracy, reliability of sources, and patient privacy protection, crucial for preventing misinformation.
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Competitive Landscape
The leading players are pushing competition in the global content moderation solutions market by providing a diverse array of cloud-based services, technologies, and software worldwide.
Accenture PLC, established in 1989 in Ireland, offers diverse consulting, technology, and outsourcing services worldwide. It caters to industries such as agribusiness, automotive, banking, retail, healthcare, media, technology, and communications.
Microsoft Corporation, founded in 1975 in the United States, stands as the world's leading software vendor, also excelling in cloud computing, video games, hardware, search, and online services.
Alphabet, Inc. originating in 1998 in the US, is a multinational tech giant specializing in AI, online advertising, search engines, cloud computing, software, quantum computing, e-commerce, and consumer electronics.
Amazon Web Services (AWS), founded in 2006, offers a diverse array of cloud-based services worldwide. These services include computing, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications. They are readily accessible on demand, with pricing structured on a pay-as-you-go basis.
Other key players in the global content moderation solutions market are Appen Limited, Besedo Ltd, Clarifai, Inc., CogitoTech, Genpact, and ActiveFence Ltd among others.
Global Content Moderation Solutions Market Analysis by Region
Asia-Pacific leads in the content moderation market due to heightened social media usage, facilitated by platforms like Instagram and Facebook, and increasing internet accessibility. Government digitization initiatives further fuel this trend.
According to the Ministry of Information Broadcasting in 2022, India boasts over 1.2 billion mobile phone users and 600 million smartphone users, thereby contributing to the global content moderation solutions market growth.
In North America, the content moderation solutions market is driven by the growing smartphone and internet user base.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Content Type |
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| Breakup by Component |
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| Breakup by Industry |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 7.54 billion in 2023.
The market is projected to grow at a CAGR of 13.1% between 2024 and 2032.
The revenue generated from the content moderation solutions market is expected to reach USD 22.82 billion in 2032.
The expansion of the market is propelled by retail and e-commerce, media and entertainment, government initiatives, and technological advancements.
The market is categorised according to its types, which include pre-moderation, post-moderation, and selective moderation.
The market key players are Accenture PLC, Microsoft Corporation, Alphabet, Inc., Amazon Web Services, Inc., Appen Limited, Besedo Ltd, Clarifai, Inc., CogitoTech, Genpact, and ActiveFence Ltd among others.
Based on the content type, the market is divided into text, image, and video.
The major market areas include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on the industry, the market is divided into media and entertainment, retail and e-commerce, healthcare, and life sciences, automotive, government, telecom, and others.
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