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Report Overview
The global content marketing software market size reached approximately USD 8.63 Billion in 2024. The market is estimated to grow at a CAGR of 15.80% in the forecast period of 2025-2034, reaching a value of around USD 37.42 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
Compound Annual Growth Rate
Value in USD Billion
15.8%
2025-2034
Content Marketing Software Market Outlook
*this image is indicative*
Key Trends in the Market
Content marketing software is software that aids the marketing team in creating and distributing relevant content. It provides businesses with effective strategies to spread awareness, generate more leads, and retain their target audience.
- Increased demand for content marketing software that facilitates collaboration while improving content quality and reducing errors is one of the crucial content marketing software market trends. The software also aids the marketing team and customers to share, review, and edit the content as per the requirement.
- Video-based content is increasingly gaining popularity among businesses as it provides an effective way of engaging the target audience through storytelling and visualisation. This is boosting the demand for content marketing software that can generate ideas for video-based content.
- Businesses are adopting content marketing software for content localisation strategy as it provides effective content translation and allows them to connect with the audience on a deeper level.
- Growing integration of AI into marketing tools and software to generate ideas and automate and optimise content also provides impetus to the content marketing software market growth.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
The EMR’s report titled “Content Marketing Software Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Software
- Services
Market Breakup by Content Type
- Social Media
- Blogs
- Videos
- Infographics
- Others
Market Breakup by Organisation Size
- Large Enterprises
- Small And Medium-Sized Enterprises
Market Breakup by End Use
- BSFI
- Consumer Goods and Retail
- Telecom and IT
- Education
- Healthcare and Life Sciences
- Media and Entertainment
- Travel and Hospitality
- Government
- Transportation and Logistics
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Market Share by Organisation Size
Large enterprises occupy a sizeable portion of the global content marketing software market share as these organisations increasingly deploy powerful marketing tools and software in their business strategies. Furthermore, these organisations use content marketing software to generate large volume of content to appeal to their wide customer base and gain new customers.
Large enterprises typically use multichannel marketing and require seamless integration of other digital tools with marketing software. Additionally, they have a large customer base, which requires content localisation and personalisation strategies to improve their market outreach.
Market Share by Region
As per the regional content marketing software market analysis, North America accounts for a substantial share of the global market due to the flourishing sectors such as BFSI, healthcare, telecom and IT, and media and entertainment, among others, that require content marketing tools.
Moreover, the surge in technological advancements and innovations by market players is also expected to provide lucrative growth opportunities to the market. Additionally, businesses and organisations are increasingly investing in new tools and technology, including content marketing software, to stay ahead of their competitors.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the content marketing software market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Adobe Inc.
Adobe Inc. is a global software company that was founded in 1982 and has its headquarters in California, the United States. Some of its popular software include Photoshop, Illustrator, Acrobat Standard, and Acrobat Pro, among others.
Semrush Inc.
Semrush Inc., established in 2008 and headquartered in Massachusetts, the United States, is primarily known for its SaaS platform Semrush. The platform provides properties such as domain authority ranking, keyword research, site audits, and competitor analysis, among others.
Optimizely, Inc.
Optimizely, Inc., founded in 2009 and based in New York, the United States, is a provider of digital experience platform software. It provides website personalisation, A/B testing, content creation, and seamless collaboration of teams through its platform.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other content marketing software market players include Paperflite Inc., Curata, Inc., Contently, Inc., BrandMaker Inc., Growfusely Inc., Taboola, Inc., and Flyp Technologies Inc. (Uberflip), among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 8.63 Billion.
The market is projected to grow at a CAGR of 15.80% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 37.42 Billion by 2034.
The major market drivers are the growing online presence of businesses and companies and the rising demand for personalised content.
The key trends of the market include increased demand for content collaboration tools, growing popularity of video-based content, rising adoption of content localisation strategy by businesses, and the surging integration of AI into content marketing software.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various content types are social media, blogs, videos, and infographics, among others.
The key players in the market are Adobe Inc., Semrush Inc., Paperflite Inc, Curata, Inc., Contently, Inc., Optimizely, Inc., BrandMaker Inc., Growfusely Inc., Taboola, Inc., and Flyp Technologies Inc. (Uberflip), among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Content Type |
|
| Breakup by Organisation Size |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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