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Report Overview

The consumer genomics market was valued at USD 1.90 Billion in 2024, driven by the rising interest in personalized healthcare and the increasing accessibility of direct-to-consumer genetic testing across the globe. The market is anticipated to grow at a CAGR of 24.80% during the forecast period of 2025-2034, with the values likely to reach USD 17.41 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Consumer Genomics Market

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The consumer genomics market is on the brink of becoming a mainstream phenomenon due to the expanding possibilities for genetic testing applications. Also, the consumer genomics industry is expected to benefit from the steady improvement in the implementation of genealogy services globally that help customers have a thorough assessment of their ancestors, family tree, and the risk of creating hereditary health circumstances.

Market Segmentation

The branch of genomics involved with the sequencing, analysis, and interpretation of an individual’s genome is called consumer genomics. The global consumer genomics market can be divided based on applications and regions.

Based on its application, the industry can be segmented into:

  • Oncology
  • Genetic Relatedness
  • Diagnostics
  • Lifestyle, Wellness, and Nutrition
  • Ancestry
  • Reproductive Health
  • Personalised Medicine and Pharmacogenetic Testing
  • Sports Nutrition and Health
  • Others

Market breakup by region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Consumer Genomics Market By Segments

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Market Analysis

The global consumer genomics market is being driven by the rapidly advancing technology and rising consumer awareness regarding the risk of developing hereditary or other diseases. The rise in the interest of consumers and physicians in DTC (direct-to-consumer) test kits, consequent growth in sales of DNA test kits, and the increase in the access to DTC services, with the reduced cost of genotyping, are the significant drivers for the industry growth.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global consumer genomics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Ancestry (NASDAQ: ACOM)
  • 23andMe, Inc.
  • Gene by Gene, Ltd. 
  • Mapmygenome
  • Color Genomics, Inc.
  • Positive Biosciences, Ltd.
  • Futura Genetics
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Consumer Genomics Market Report Snapshots

Consumer Genomics Market Size

Consumer Genomics Market Analysis

Consumer Genomics Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 1.90 Billion in 2024.

The market is anticipated to grow at a CAGR of 24.80% during the forecast period of 2025-2034, with the values likely to reach USD 17.41 Billion by 2034.

The major drivers of the industry such as rapidly advancing technology, rising awareness about the risk of developing hereditary, improvement in the implementation of genealogy services, and growing applications of consumer genomics in genetic analysis in lifestyle, diet, nutritional plans, and others are expected to aid the industry growth.

The rise in the interest of consumers and physicians in DTC (direct-to-consumer) test kits, and the  increasing sales of DNA test kits are  the key market trends guiding the growth of the consumer genomics market.

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America and the Middle East and Africa.

The major applications of the  market include oncology, genetic relatedness, diagnostics, lifestyle, wellness and nutrition, ancestry, reproductive health, personalised medicine and pharmacogenetic testing, and sports nutrition and health, among others.

The major players in the industry are Ancestry.com LLC, 23andMe, Inc., Gene by Gene, Ltd., Mapmygenome India LTD, Color Genomics, Inc., Positive Biosciences, Ltd., and Futura Genetics, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Application
  • Region
Breakup by Application
  • Oncology
  • Genetic Relatedness
  • Diagnostics
  • Lifestyle, Wellness, & Nutrition
  • Ancestry
  • Reproductive Health
  • Personalized Medicine & Pharmacogenetic Testing
  • Sports Nutrition & Health
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ancestry.com LLC
  • 23andMe, Inc.
  • Gene by Gene, Ltd.
  • Mapmygenome India LTD
  • Color Genomics, Inc.
  • Positive Biosciences, Ltd.
  • Futura Genetics
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