Global Consent Management Market Report and Forecast 2024-2032

Global Consent Management Market Outlook

The global consent management market size reached approximately USD 747.72 million in 2023. The market is estimated to grow at a CAGR of 17.00% between 2024 and 2032, reaching a value of around USD 3071.96 million by 2032.

Key Trends in the Market

Consent management software is a software solution designed to assist organisations in collecting and managing personal information and consent to ensure that they comply with various government regulations regarding data privacy and security. CPM software blocks all cookies from a website before users choose which cookies to accept.

• The evolving government regulations and laws to ensure the privacy and security of sensitive data and reduce vulnerability to cyberattacks drive the global consent management market demand. Organisations need to have strong data policy compliance to prevent heavy dues on non-compliance, and customers are more inclined towards companies with consent management software.

• One of the most significant global consent management market trends include the rising awareness regarding data privacy among individuals. Increasing initiatives by governments and private software companies to educate the masses regarding consent management are supporting the market growth. Moreover, growing internet penetration around the globe has significantly surged the risk of cyberattacks and data theft, encouraging organisations to adopt consent management software.

• The emergence of Industry 4.0 and digitisation across various industry verticals has resulted in a surge in the volume of data generated on a regular basis. Additionally, the growing trend of outsourcing non-essential business operations has increased data touchpoints and vulnerability to data leaks. Hence, organisations are swiftly adopting consent management software to build a trustful relationship with their consumers.

Market Analysis

Based on component, the consent management market segmentation includes software and service. On the basis of deployment mode, the market can be bifurcated into on-premise and cloud. Based on organisation size, the market is segregated into SMEs and large enterprises. On the basis of application, the market is divided into mobile app and web app.

Based on end use, the market is segmented into IT and telecom, government, healthcare, and retail and e-commerce, among others. The major regional markets for consent management include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global consent management market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Didomi SAS 

• OneTrust, LLC  

• Quantcast  

• Piwik PRO GmbH  

• Crownpeak Technology, Inc.  

• TrustArc Inc.   

• Usercentrics A/S (Cookiebot)  

• iubenda s.r.l  

• Osano, Inc.  

• HIPAAT International Inc.  

• Others

Market Share by Application

As per the consent management market analysis, web apps are expected to grow at a healthy rate over the forecast period. Web browsers are extensively used by the masses to browse the internet, visit different websites and platforms, and gather the required information.

Growing concerns regarding privacy among users are driving the deployment of consent management software to inform them regarding the organisation's data privacy policies. The increase in the number of smartphone users and surging Internet access are likely to further aid the segment’s growth in upcoming years.

Market Share by Region

The Asia Pacific is expected to hold a significant proportion of the global consent management market share over the forecast period owing to the rapidly growing IT and telecommunication sector in this region. The increasing corporate governance and compliance, due to rising concerns regarding personal information among the masses, also aid the regional market growth. Furthermore, an increase in the number of people with access to smartphones and high-speed internet connections has increased the vulnerability to cyberattacks, increasing the demand for consent management software.

Competitive Landscape

OneTrust, LLC is a privacy and security provider that was started in 2016. The company is headquartered in Georgia, the United States, and was created in response to the increasing number of privacy laws and regulations. The company develops software for various consent-related applications including universal content and preference management, cookie consent, and OTT and CTV consent, and more.

Quantcast is an American technology company that was founded in 2006. Headquartered in San Francisco, California, the company specialises in AI-driven software technologies, including real-time advertising, audience insights and measurement. The company owns offices across the globe, including the United Kingdom, Ireland, France, Germany, Italy, and Sweden.

TrustArc Inc., founded in 1997, is a privacy compliance technology company from California, the United States. The company specialises in providing software and services to organisations to help them to keep their privacy management processes updated and in compliance with evolving government regulations and laws.

Other market players included in the global consent management market report are Didomi SAS, Piwik PRO GmbH, Crownpeak Technology, Inc., Usercentrics A/S (Cookiebot), iubenda s.r.l, Osano, Inc., and HIPAAT International Inc., among others.

Key Highlights of the Report