The global connected living room market, valued at USD 53.17 Billion in 2023, has seen substantial growth, driven by the increasing consumer demand for seamless connectivity and integrated entertainment experiences within the home environment. The market is forecasted to grow at a CAGR of 8.70% from 2024 to 2032, potentially reaching USD 112.65 Billion by 2032, owing to the increasing popularity of gaming consoles, smart TVs, and growing concerns about home security and privacy.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2024-2032
Connected Living Room Market Outlook
*this image is indicative*
The connected living room market provides various advantages, including wider entertainment options through seamless access to streaming services, gaming, and media. It offers increased convenience by enabling control of lighting, temperature, and entertainment via a single platform. AI-driven personalised recommendations cater to individual tastes, while voice assistants like Alexa and Google Assistant offer hands-free control. The International Trade Administration reported a USD 159.3B global video game market in 2021, with 2.7 billion gamers worldwide.
Integration with home automation systems enhances comfort and control. Additionally, faster internet and advanced streaming technologies deliver superior viewing quality with reduced buffering. Cloud gaming, multi-device connectivity, and improved accessibility for people with disabilities further elevate the user experience. Energy-efficient technologies help reduce electricity use, while real-time updates provide valuable information, such as weather forecasts and news.
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Growth of smart devices, increasing demand for streaming services, and integration of AI and voice control are driving the growth of the connected living room market.
The rise of smart devices is a key driver in the market, as consumers demand seamless connectivity and integrated experiences. Smart TVs, speakers, and home automation systems improve user convenience, leading to higher adoption rates. In October 2024, Amazon launched new Echo Show models with better display features and enhanced smart home integration, reflecting growing consumer interest in connected devices.
Increasing demand for streaming services is boosting the market for connected living room. Consumers are seeking high-quality content accessible through various devices, driving growth in smart TVs and streaming technologies. In November 2024, Netflix expanded its content library, encouraging more consumers to invest in smart TVs for superior viewing experiences.
AI and voice control integration are revolutionising the market by allowing seamless device control via voice commands. These technologies enhance user convenience and accessibility. In September 2024, Google launched new AI-powered features for its Nest devices, improving voice recognition and user interaction within connected homes.
Virtual and augmented reality (VR and AR) technologies are reshaping the connected living room market by offering immersive entertainment experiences. Consumers are investing in compatible devices to enhance their home entertainment. In December 2024, Meta released a new VR headset, signalling a growing interest in VR within connected living rooms, providing innovative content engagement methods.
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The EMR’s report titled “Global Connected Living Room Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Components
Market Breakup by Product Type
Market Breakup by Application
Market Breakup by Region
According to the connected living room market analysis, video streaming dominates by offering on-demand access to a wide range of content, allowing users to watch shows and movies at their convenience. This boosts user engagement and drives the adoption of smart TVs and streaming devices. In November 2024, Netflix introduced an interactive series allowing viewers to choose their storyline, enhancing engagement, and encouraging subscriptions and usage of smart TVs for an immersive experience.
Audio streaming provides immediate access to music and podcasts, promoting convenience and personalised listening. This encourages the adoption of smart speakers and integrated audio systems in connected living rooms. In March 2024, Spotify launched its HiFi streaming service with lossless sound, prompting users to invest in high-quality audio systems.
The connected living room market growth is further driven by gaming, with immersive experiences through advanced graphics and multiplayer capabilities. Cloud gaming services increase accessibility, driving demand for gaming consoles and smart TVs. In September 2024, NVIDIA launched its GeForce NOW RTX 4080 service, offering high-performance cloud gaming, and encouraging the use of compatible devices in connected living rooms.
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The connected living room market key players are recognised for their innovative contributions to electronics, electrical engineering, and information technology. These companies operate across multiple industries, offering a wide range of products including semiconductors, storage devices, energy-efficient technologies, and consumer electronics. They are known for their commitment to sustainability, having pioneered eco-friendly solutions such as advanced energy storage systems and low-carbon technologies.
Founded in 1910 and headquartered in Tokyo, Japan, Hitachi is a global leader across various industries, including IT, social innovation, and energy systems. The company excels in providing advanced technology solutions, especially in infrastructure, healthcare, and industrial sectors, contributing to technological advancement worldwide.
Established in 1875 and based in Tokyo, Japan, Toshiba is known for its innovations in electronics, electrical...
Headquartered in Seoul, South Korea, and founded in 1958, LG Electronics is a global leader in consumer electr...
Founded in 1918 and based in Osaka, Japan, Panasonic Corporation is a multinational electronics company. It is...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the connected living room market report include Google Inc. and Amazon Inc., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the connected living room market reached an approximate value of USD 53.17 Billion.
The market is assessed to grow at a CAGR of 8.70% between 2024 and 2032.
The major drivers of the industry, such as rising disposable incomes, increasing population, and government initiatives in the industry, are expected to aid the industry growth.
The rising preference for second screen devices and the subsequent growth in the product’s demand among the consumers are expected to be the key trends guiding the growth of the market.
North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific are the leading regions in the market.
The major component segments in the market are sensors, thermostats, cameras, data storage system, and communication device, among others.
The market, based on its product type, can be categorised as consumer computing, TV system, gaming consoles, security system, smart plugs, and wireless speakers, among others.
The major application segments in the market include video streaming, audio streaming, and gaming, among others.
The leading players in the market are Hitachi, Ltd., Toshiba Corporation, LG Electronic Inc., Panasonic Corporation, Google Inc., Apple Inc., Amazon Inc., Others.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 112.65 Billion by 2032.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Components |
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| Breakup by Product Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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