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Report Overview

The common cold market was valued at USD 27.18 Billion in 2024 driven by increasing incidence of common cold and growing preventive healthcare products across the 8 major markets. It is expected to grow at a CAGR of 5.40% during the forecast period 2025-2034 and attain a market value of USD 45.99 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • The American Lung Association states that colds are minor infections of the nose and throat caused by over 200 viruses, with rhinovirus being the most common (10-40% of cases). The rising disease prevalence is expected to increase the market demand in the coming years.

  • New product launches are amongst the major market trends. For instance, In December 2023, a British company Haleon launched All in One Cold and Flu Nurse to help patients with symptoms. The company offers unbeatable strength and fast relief for colds and flu.

  • In August 2024, Pfizer launched PfizerForAll™, a digital platform simplifying access to healthcare for millions of Americans. The integration of digital platforms is likely to impact the market value positively in the coming years.

Compound Annual Growth Rate

Value in USD Billion

5.4%

2025-2034


Common Cold Market Outlook

*this image is indicative*

Common Cold Market Overview

The common cold is a viral illness that affects the upper respiratory system and is primarily caused by rhinoviruses. The American Lung Association reported that colds are minor infections of the nose and throat caused by over 200 viruses, with rhinovirus being the most common (10-40% of cases). It can be easily transmitted through aerosols, close contact, or touching infected surfaces. Though typically not severe, it can result in issues such as sinus or ear infections. Young children, elder people, and individuals with compromised immune systems are at a higher risk. Symptoms of the common cold consist of a runny or congested nose, a scratchy throat, sneezing, coughing, slight headaches, body pains, and tiredness. Symptoms begin with a sore throat, stuffy nose, and cough. Children may experience a slight fever. The symptoms persist for approximately one week following a brief incubation period lasting 1-3 days.

Treatment for the common cold is centered on alleviating symptoms by using easily accessible medications such as antihistamines, decongestants, and pain relievers. Expectorants aid in alleviating chest congestion, while the key to recovery lies in rest and hydration. Natural treatments such as hot drinks and honey can help relieve sore throats. 

Common Cold Market Growth Drivers

Increasing Incidence of Common Cold Spurs Market Growth

The market for common cold treatment is expanding as the number of cold cases are increasing on a global scale. In the United States, colds lead to more doctor visits than any other condition. Adults get 2-4 colds annually, mainly from September to May, while young children average 6-8. US Centers for Disease Control and Prevention data shows tens of thousands hospitalized weekly for respiratory illnesses, with over 29,000 patients admitted with Covid-19, 15,000 with the flu, and many with RSV in late December. Population growth, urbanization, and seasonal fluctuations are the factors that play a major role in the transmission of viruses that lead to the common cold. Healthcare systems are seeing an increase in visits and sales for the common cold, leading to more demand for medicines, healthcare items, and preventative measures. Pharmaceutical companies and healthcare providers are creating better treatment choices to satisfy the increasing need. 

Increase E-commerce, Digital Health, and Mobile Apps to Boost Common Cold Market Demand

With the increasing adoption of E-commerce, digital health, and mobile apps, consumers can easily access cold remedies, vitamins, and supplements online. Digital health platforms offer telemedicine options for remote medical appointments and prescriptions, improving healthcare accessibility during cold and flu outbreaks. In August 2024, Pfizer launched PfizerForAll™, a digital platform that simplifies access to healthcare for millions of Americans. The platform helps manage common illnesses like migraines, COVID-19, and flu, offering end-to-end services connecting users with healthcare professionals, vaccines, tests, medications, and savings on Pfizer medicines. 

Common Cold Market Trends

Common Cold Market Segmentation

Market Breakup by Drug Class

  • Antihistamines 
  • Expectorants 
  • Bronchodilators 
  • Decongestants 
  • Antibiotics 
  • Others 

Market Breakup by Doses

  • Oral Syrups 
  • Tablets/Pills 
  • Nasal Drops 
  • Others 

Market Breakup by Distribution Channel

  • Hospital Pharmacies 
  • Independent Pharmacies 
  • Online Pharmacies 
  • Others

Market Breakup by Region

  • United States 
  • EU-4 and the United Kingdom 
    • Germany 
    • France 
    • Italy 
    • Spain 
    • United Kingdom 
  • India 
  • Japan 

Common Cold Market Share

Market Segmentation Based on Drug Class to Witness Growth

Based on the drug class, the market is segmented into antihistamines, expectorants, bronchodilators, decongestants, antibiotics, and others. Out of these, antihistamines are expected to dominate the market during the forecast period. It works by blocking histamine receptors, which helps decrease symptoms such as sneezing, runny nose, and itching. It is popular for treating upper respiratory symptoms, they are effective in managing allergies. Decongestants reduce inflammation in blood vessels in the nose to alleviate nasal congestion, offering rapid relief for blocked noses whereas expectorants aid in thinning mucus and increasing the effectiveness of coughing, typically utilized to alleviate chest congestion. 

Common Cold Market Analysis by Region

Based on region, the market report covers the United States, EU-4 (Germany, France, Italy, Spain), United Kingdom, Japan, and India. The United States is expected to dominate the market because of its substantial population and a high incidence of colds, particularly during the winter months. Healthcare emphasizing prevention boosts the need for vitamins and products that enhance the immune system. There is a strong demand from consumers for both pharmaceutical and preventive products, making the market robust. 

The U.S. Centers for Disease Control and Prevention (CDC) recommends four FDA-approved antiviral drugs for flu treatment such as oseltamivir phosphate (Tamiflu), zanamivir (Relenza), peramivir (Rapivab), and baloxavir marboxil (Xofluza). Oseltamivir and Tamiflu are available as pills or liquid for ages 14 and older, zanamivir is for inhalation for ages 7 and older, peramivir is an IV medication for ages 6 months and older, and baloxavir is a single-dose pill for ages 5 to less than 12 and 12 years and older.

EU-4 and the United Kingdom are also poised to have a significant market share supported by the growing demand for vitamins and supplements. The market in the Japan and India region is rapidly expanding. In Japan, there is a focus on preventive healthcare with an emphasis on strengthening immunity through vitamins and herbal remedies. Traditional treatments such as herbal teas and Kampo medicine are well-liked. In India, the market is fueled by a high prevalence of colds, with a demand for Ayurvedic and allopathic medicines. Both nations are experiencing an increase in demand for cold remedies.

Leading Players in the Common Cold Market

The key features of the market report include patent analysis, grant analysis, funding, and investment analysis, clinical trials analysis as well as strategic initiatives including recent partnerships and collaborations by the leading players. The major companies in the market are as follows:

Reckitt Benckiser Group PLC

Reckitt Benckiser Group Plc manufactures and distributes a wide range of personal care, household, specialty, nutrition, toiletry, and health care products. Their acquired Mucinex, a brand that offers various formulations to provide relief for cold and flu symptoms, including chest congestion, cough, and sinus issues.

Haleon Group

Haleon Plc manufactures consumer healthcare products, including OTC drugs for respiratory infections, pain relief, and oral health products like toothpaste and mouthwash. They also offer supplements and solutions under various brand names. The company include the leading brands in cold, flu, nasal decongestant, and allergy aid respiratory issues. Their product portfolio includes Otrivin which clears blocked noses, and Theraflu which fights cold and flu symptoms like fever, congestion, and cough.

Procter & Gamble Health Limited

Procter & Gamble Health Ltd is a subsidiary of Procter & Gamble Overseas India BV, specializing in pharmaceutical products like over-the-counter drugs, minerals, vitamins, and supplements. Their brands include Neurobion, Polybion, and Seven Seas. Their portfolio includes Cosome MSR tablet containing Paracetamol that offers relief in cold and flu symptoms like cough, congestion, headache, and body ache.

Bayer AG

Bayer AG focuses on discovering, developing, and commercializing products for human health and agriculture, including medicines for various diseases. They also work on developing new molecules and technologies for medicine and agriculture. Their products relieve symptoms of cold and flu with trusted brands like Afrin and Alka-Seltzer Plus. 

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*


 
Other players in the market are GSK plc, Johnson & Johnson, Novartis AG, Pfizer Inc, Sanofi, and Sun Pharmaceutical. 

Key Questions Answered in the Common Cold Market Report

  • What was the common cold market value in 2024? 
  • What is the common cold market forecast outlook for 2025-2034? 
  • What are the regional markets covered in the EMR report?
  • What is the market segmentation based on drug class? 
  • What is the market segmentation based on doses? 
  • What is the market breakup on the basis of distribution channels?
  • What are the major factors aiding the common cold market demand? 
  • How has the market performed so far and how is it anticipated to perform in the coming years? 
  • What are the major drivers, opportunities, and restraints in the market?  
  • What are the major trends influencing the market?  
  • Which regional market is expected to dominate the market share in the forecast period?  
  • Which country is likely to experience elevated growth during the forecast period?  
  • Who are the key players involved in the common cold market? 
  • What are the current unmet needs and challenges in the market? 
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Drug Class
  • Doses
  • Distribution Channel
  • Region
Breakup by Drug Class
  • Antihistamines
  • Expectorants
  • Bronchodilators
  • Decongestants
  • Antibiotics
  • Others
Breakup by Doses
  • Oral Syrups
  • Tablets/Pills
  • Nasal Drops
  • Others
Breakup by Distribution Channel
  • Hospital Pharmacies
  • Independent Pharmacies
  • Online Pharmacies
  • Others
Breakup by Region
  • United States
  • EU-4 and the United Kingdom
  • Japan
  • India
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Reckitt Benckiser Group PLC
  • Johnson & Johnson
  • GSK plc
  • Novartis AG
  • Bayer AG
  • Sun Pharmaceutical Industries. Ltd.
  • Pfizer Inc.
  • Procter & Gamble Health Limited
  • Sanofi
  • Haleon Group

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