Colombia Toys Market Report and Forecast 2025-2034

Colombia Toys Market Outlook

The Colombia toys market size is estimated to expand at a CAGR of 6.10% between 2025 and 2034.

Key Takeaways

• Some of the leading online stores for toys in Colombia are amazon.com, exito.com, claro.com.co, pepeganga.com, and carulla.com.

• A large number of Colombia toys manufacturers rely on collaborations and joint ventures to enhance their participation and brand value in the global market, enabling them to remain updated with the current trends and the latest technologies.

• The majority of the local toy companies are situated in the nation's capital, Bogota, as well as in Antioquia.

The Colombia toys market growth is driven by the rise in disposable incomes, the emergence of online platforms, and the increasing demand for educational toys. The integration of advanced technologies in toy production and the rising demand for toys as a gifting option have also contributed to the expansion of the market. Major companies are incorporating innovative technologies like 3D printing, augmented reality, and virtual reality in the manufacturing process, thereby shaping the future of the market.

The rise in toy purchases by parents in Colombia, driven by higher disposable income and a growing emphasis on social and cognitive development, is positively influencing the market. Key industry players are prioritizing the production of STEM (Science, Technology, Engineering, and Mathematics) toys to appeal to a wider range of consumers. STEM toys aid children in enhancing their critical thinking, refining hand-eye coordination, and advancing their motor skills. These benefits are driving the popularity of educational toys, consequently driving up the Colombia toys market share.

The Colombian market for toys is being influenced by the increasing awareness among consumers regarding the use of environmentally friendly materials. Toy manufacturers are responding to this demand by utilising ecofriendly packaging materials like kraft paper and cornstarch, which are natural, and durable, and help reduce the environmental footprint. Additionally, the rise in Internet usage and smartphone adoption has resulted in a higher reliance on online shopping applications for toy purchases by parents, leading to the Colombia toys market expansion.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Colombia Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Action Figures

• Building Sets

• Dolls

• Games and Puzzles

• Sports and Outdoor Toys

• Plush

• Others 

Market Breakup by Age Group

• Up to 5 Years

• Between 5 to 10 Years

• Above 10 Years

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• Convenience Stores

• Online 

• Others

Competitive Landscape

Market participants are focusing on the development of toys that enable children to enjoy their leisure time and also support social and cognitive development.

• Mattel, Inc.

• Hasbro, Inc. 

• LEGO System A/S 

• Legad Laurent 

• Colmuñecos SAS 

• LUNNY COLOMBIA SAS 

• NIKYTOM 

• Sol Solecito Didactics 

• Others

Key Highlights of the Report