Colombia Spa Market Report and Forecast 2024-2032

Colombia Spa Market Outlook

The Colombia spa market size is estimated to expand at a CAGR of 10.20% between 2024 and 2032.

Key Takeaways

• Nowadays, spas focus more on mental well-being and holistic therapies. They are now offering a combination of traditional Ayurvedic practices, Chinese medicine, and alternative treatments to integrate conventional wellness practices into modern methods.

• In 2021, Colombia welcomed 2.16 million tourists, placing it 34th globally in terms of visitor numbers. This increase in tourism has resulted in a higher demand for services such as spa treatments.

• Cutting-edge technologies such as artificial intelligence and body scanners are enhancing personalised wellness programs. Advanced therapies like microcurrent, LED, cryotherapy, and infrared treatments are becoming popular for their effectiveness in skincare and health evaluations.

The Colombia spa market growth is primarily driven by a change in the lifestyle of Colombians, leading to an increased demand for grooming and wellness services. Additionally, the rise in disposable income has made spa treatments more affordable for a larger portion of the population. The busy lifestyles and the growing trend of working from home have resulted in more health problems and body pains among individuals. This has created a higher demand for spa services as people seek relief and relaxation.

Additionally, during the pandemic, physical touch was not a top priority. However, this period allowed service providers and guests to explore touchless treatments like mind and body 'chargers', sound therapies, and zero-gravity stress reduction. While the demand for traditional spa treatments such as facials and massages, have returned to pre-pandemic levels but there is some twist. Guests now enjoy combining traditional services with new touchless options for a fresh spa experience, consequently driving up the Colombia spa market share.

Colombia is currently witnessing a surge in its tourism sector, with visitors increasingly seeking opportunities for rejuvenation and relaxation. As a result, spas have become an essential component of numerous hotels and resorts across the country. To entice more customers, many spa service providers are employing effective marketing strategies, such as offering wellness packages. These packages often include body treatments, couples' foot massages, and various other therapies. Additionally, hotels and resorts are investing in luxurious spa services to distinguish themselves from competitors and attract a larger customer base.

Market Segmentation

Colombia Spa Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Service Type

• Salon Spa

• Hotel and Resort Spa

• Medical Spa

• Destination Spa

• Thermal Spring Spa

• Others

Competitive Landscape

The market players are increasing their investments to integrate smart technologies and traditional wellness practices to enhance customer experience.

• Grupo Akzara SAS 

• ACCOR SA (Hotel Sofitel Legend Santa Clara Cartagena) 

• Chateau De Noir Holdings, Inc.  

• Group 5 elements SAS  

• Makuira BEER SPA S.A.S 

• Viva Spa Poblado 

• Caltiau & Gutierrez SAS (Baw Thai Spa Boutique) 

• Four Seasons Hotels Limited  

• Amatsu spa 

• Om Spa For Men 

• Others

Key Highlights of the Report