Colombia Lingerie Market Report and Forecast 2025-2034

Colombia Lingerie Market Outlook

The Colombia lingerie market size is estimated to expand at a CAGR of 5.10% between 2025 and 2034.

Key Takeaways

• The lingerie sector is experiencing a notable preference for comfortable, flexible, and fashionable fabrics. This is supporting the demand for sports bras and athleisure clothing, mirroring a larger movement towards personal care and well-being.

• In August 2021, EBY, a Colombian lingerie brand, successfully obtained a $6 million investment from Colt Ventures, a Dallas-based investment firm.

• Nowadays, customers are increasingly aware of the materials used in their lingerie and prefer sustainable or recycled options as they embrace sustainable and ethical fashion.

As per the Colombia lingerie market analysis, the rise in disposable income is impacting consumer choices, leading them to choose more sophisticated and costly lingerie. Moreover, social media influencers are significantly contributing to brand recognition, while the increasing number of celebrity endorsements is also drawing in fresh clientele to the lingerie sector in Colombia.

The expansion of e-commerce platforms has also played a significant role in the growth of the lingerie market in Colombia. The convenience and accessibility of online shopping have made it easier for customers to purchase intimate apparel. These platforms offer a wide range of lingerie options, including various sizes, designs styles, and even customised underwear, thereby creating more opportunities for Colombia lingerie market growth. Additionally, e-commerce platforms cater to customers who may feel uncomfortable shopping for intimate apparel in physical stores, as they can have the lingerie delivered to their doorstep and try it on in complete privacy at their homes.

Shapewear, which is designed to enhance body contours and create a slim look, has become a major trend in the lingerie market. Livenza Lingerie, a renowned online-only brand in Colombia, offers a diverse range of lingerie, from everyday wear to premium underwear. The demand for various types of shapewear, such as girdles, corsets, and bras, has increased in Colombia as customers seek solutions to enhance their appearance for special occasions and everyday life.

Market Segmentation

Colombia Lingerie Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Bras

• Briefs

• Shape Wear

• Others

Market Breakup by Distribution Channel

• Online

• Offline

Competitive Landscape

The market participants are prioritising the utilisation of sustainable and recyclable materials in their production methods to meet the demands of environmentally aware customers.

• PVH Corp. 

• Dolce & Gabbana S.r.l.  

• H & M Hennes & Mauritz AB 

• Livenza Lingerie 

• Alternativa de Moda S.A.S 

• Itx Merken, B.V (Oysho)  

• DLD Lingerie 

• CLAPA'Z SAS (ëa lingerie) 

• Brashali Worldwide 

• Others

Key Highlights of the Report