Colombia Fast Food Market Report and Forecast 2024-2032

Colombia Fast Food Market Outlook

The Colombia fast food market size is projected to expand at a CAGR of 5.80% in the forecast period of 2024-2032.

Key Takeaways

• The streets of Colombia see an astonishing 1.5 million people visiting fast-food restaurants every day.

• Colombia imported $38.9 million worth of pasta in 2022, ranking as the 65th largest importer of pasta globally. Pasta plays a significant role in the preparation of numerous fast food recipes. 

• The rise of food delivery apps has led to an increase in the consumption of fast foods because of the convenience and ease they offer.

As per the Colombia fast food market analysis, the convenience offered by fast foods is a major factor driving its popularity, as it enables consumers to quickly obtain meals without the need for any preparation or cooking. This makes it an ideal choice for busy individuals and families alike.

The fast-paced nature of modern lifestyles, the trend towards urban living, and the rise in single-person households have all contributed to the widespread appeal of fast food as a convenient dining option. Furthermore, effective marketing campaigns and strong branding efforts have played a crucial role in enhancing consumer awareness and fostering loyalty towards fast food chains.

Furthermore, rise of food delivery apps has positively influenced the fast food market growth in Colombia. These apps have made it easier for customers to order food and have it delivered to their homes. Some of the most well-known food delivery apps in Colombia include Rappi, DiDi Food, TaDa Delivery, Frizby, and Tap It. These apps not only simplify the ordering process but also provide customers with benefits such as loyalty points and cash rewards on future deliveries, consequently driving up the Colombia fast food market share.

In November 2021, Arcos Dorados, a franchisee of McDonald's, unveiled a three-story restaurant in Colombia, boasting multiple picturesque outdoor terraces, an impressive children's play area, a stylish McCafé coffee bar, and a drive-thru adorned with a mural by a well-known Colombian artist. Additionally, the building incorporates 25 environmentally friendly design elements that play a crucial role in Arcos Dorados' sustainability initiative- Receta del Futuro (Recipe for the Future). Such development projects by leading food chains in the country are expected to aid the market development by promoting sustainability within the sector.

Market Segmentation

Colombia Fast Food Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Pizza/Pasta

• Burgers/Sandwiches

• Asian/Latin American Food

• Others

Market Breakup by End User

• Full-Service Restaurants

• Quick Service Restaurants

• Others

Competitive Landscape

The market players are increasingly investing in product marketing and branding to expand their reach and increase profitability.

• Domino's Pizza Inc.  

• Yum! Brands, Inc. 

• McDonald's Corp.  

• Papa John's International, Inc. 

• Subway IP LLC  

• Restaurant Brands International Inc.  

• Inspire Brands, Inc. 

• Focus Brands LLC 

• Others

Key Highlights of the Report