Colombia Cereal Bars Market Report and Forecast 2024-2032

Colombia Cereal Bars Market Outlook

The Colombia cereal bars market size reached approximately USD 75 million in 2023. The market is projected to grow at a CAGR of 4.50% between 2024 and 2032, reaching a value of around USD 106.67 million by 2032.

Key Takeaways

• The demand for nutritional bars over traditional chocolate bars is increasing, as consumers seek products made with natural ingredients, low sugar levels, and additional functional advantages like protein, high fibre, vitamins, and minerals.

• Processed cereals play a crucial role as a primary component in the production of cereal bars. In  Colombia, processed cereals are mainly imported from the UK, the US, Chile, France, and Peru.

• Manufacturers offer a variety of cereal bars to meet the needs of diverse consumer segments, including athletes, children, and individuals with specific dietary requirements like gluten-free or vegan preferences.

The demand for nutritious food products in Colombia has led to significant demand for cereal bars over traditional bars. This can be attributed to changes in dietary patterns, an increasing awareness of clean-label products, and a preference for convenient food options. Additionally, the growing gym culture and the rising interest of the youth in sports activities have further fuelled the Colombia cereal bars market growth. Nowadays, the market is dominated by energy and nutrition bars, which are composed of ingredients like chia seeds, oat flour, and walnuts, and are rich in carbohydrates and proteins.

There is a growing trend among individuals to seek out nutritious and healthy food options that are low in calories and fat. This shift is largely driven by the rising rates of chronic diseases like obesity. In July 2020, Tosh, a Colombian company, launched a range of oat-based products including cereal bars to cater to the needs of consumers looking for both nutritious and tasty snacks. These cereal bars are crafted from oat flakes, sweetened with stevia, and contain wheat flakes and extruded rice.

Further, the rise of e-commerce has resulted in a significant increase in online sales of the product. The convenience of online shopping allows customers to browse and purchase various products, including groceries, from the comfort of their homes, saving them time and effort compared to traditional brick-and-mortar stores. Additionally, the wide variety of options available online allows customers to easily compare prices and choose the best product for their needs, thus leading to the Colombia cereal bars market development.

Market Segmentation

Colombia Cereal Bars Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Snacks Bar

• Energy and Nutrition Bar

• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets 

• Speciality Stores

• Convenience Stores

• Online Stores

• Others

Competitive Landscape

The market participants are focusing on creating innovative products, like gluten-free cereal bars, to attract potential customers.

• Grupo Nutresa 

• WK Kellogg Co. 

• Nestle SA 

• General Mills Inc. 

• Others

Key Highlights of the Report