Colombia Beverage Market Report and Forecast 2025-2034

Colombia Beverage Market Outlook

The Colombia beverage market size is projected to grow at a CAGR of 5% between 2025 and 2034.

Key Takeaways

• The increasing focus of beverage manufacturers on product diversification and the launch of healthier variants is adding to the market growth. 

• In the year 2022, beer ranked as the 320th highest imported commodity in Colombia. The increasing consumption of alcoholic beverages in the country supports the market. 

• In the year 2022, Colombia's import of presses, crushers, etc. for wine, fruit juice, and beverages amounted to $291k.

As per the Colombia beverage market analysis, consumers are actively seeking out beverages that align with their health goals and dietary preferences. This shift in consumer demand has led to a significant increase in the variety and availability of healthier beverage options in the market. With rising rates of obesity and related health issues, consumers are increasingly looking for sugar-free or low-calorie alternatives to traditional sugary drinks. This has prompted beverage companies to develop and introduce a wide range of zero or reduced-sugar options, such as flavoured water, diet sodas, and unsweetened teas.

Additionally, there is a rising interest in functional beverages that offer added health benefits beyond hydration. These drinks are often enriched with minerals, vitamins, antioxidants, or other bioactive compounds that are believed to support specific health functions and offer benefits such as energy boost, or cognitive enhancement. Functional beverages can include products like vitamin-infused water, protein shakes, or herbal teas with added health-promoting ingredients.

Moreover, the Colombian government encourages the adoption of healthier beverages and food products. In November 2022, the Colombian Congress gave its approval for a tax to be imposed on sugar-sweetened beverages (SSB) and ultra-processed products (UPPs), establishing Colombia as one of the pioneering nations to implement a tax on ultra-processed products.  Additionally, nowadays customers seek sustainably packaged food and beverage items to reduce their carbon footprints, consequently influencing the Colombia beverage market share.

Market Segmentation

Colombia Beverage Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Alcoholic Beverage
  • Beer  
  • Wine  
  • Spirits

• Non-Alcoholic Beverage
  • Energy and Sports Drink  
  • Soft Drinks  
  • Bottled Water  
  • Packaged Juice  
  • RTD Tea and Coffee  
  • Others

Market Breakup by Packaging Type

• Bottles

• Can

• Others

Market Breakup by Distribution Channel

• Online

• Offline

Competitive Landscape

The market participants are increasingly prioritising the development of functional foods and beverages to meet the needs of health-conscious consumers. Additionally, they are placing a greater emphasis on adopting sustainable production and packaging practices to support environmental sustainability.

• Nestlé SA 

• Red Bull GmbH  

• The Coca-Cola Company 

• PepsiCo, Inc. 

• Diageo plc 

• Bacardi & Company Limited 

• AB InBev (Bavaria & CIA S.C.A.) 

• Heineken NV  

• Grupo AJE 

• Postobón S.A. 

• Others

Key Highlights of the Report