Colombia Beverage Market Report and Forecast 2025-2034

As per the Colombia beverage market analysis, consumers are actively seeking out beverages that align with their health goals and dietary preferences. This shift in consumer demand has led to a significant increase in the variety and availability of healthier beverage options in the market. With rising rates of obesity and related health issues, consumers are increasingly looking for sugar-free or low-calorie alternatives to traditional sugary drinks. This has prompted beverage companies to develop and introduce a wide range of zero or reduced-sugar options, such as flavoured water, diet sodas, and unsweetened teas.

Additionally, there is a rising interest in functional beverages that offer added health benefits beyond hydration. These drinks are often enriched with minerals, vitamins, antioxidants, or other bioactive compounds that are believed to support specific health functions and offer benefits such as energy boost, or cognitive enhancement. Functional beverages can include products like vitamin-infused water, protein shakes, or herbal teas with added health-promoting ingredients.

Moreover, the Colombian government encourages the adoption of healthier beverages and food products. In November 2022, the Colombian Congress gave its approval for a tax to be imposed on sugar-sweetened beverages (SSB) and ultra-processed products (UPPs), establishing Colombia as one of the pioneering nations to implement a tax on ultra-processed products.  Additionally, nowadays customers seek sustainably packaged food and beverage items to reduce their carbon footprints, consequently influencing the Colombia beverage market share.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Competitive Landscape

The market participants are increasingly prioritising the development of functional foods and beverages to meet the needs of health-conscious consumers. Additionally, they are placing a greater emphasis on adopting sustainable production and packaging practices to support environmental sustainability.

• Nestlé SA 

• Red Bull GmbH  

• The Coca-Cola Company 

• PepsiCo, Inc. 

• Diageo plc 

• Bacardi & Company Limited 

• AB InBev (Bavaria & CIA S.C.A.) 

• Heineken NV  

• Grupo AJE 

• Postobón S.A. 

• Others