Global Cold Brew Coffee Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Rising Demand for Arabica-based Coffee to Propel the Market Growth of Cold Brew Coffee

Based on type, the market for Arabica-based cold brew coffee is witnessing a significant growth. Arabica-based cold brew coffee possesses many superior qualities over Robusta-based coffee, such as a more nuanced aroma and flavour, which is rich with chocolate, nuts, fruit, and berries. It is lighter and has higher acidity, which is responsible for enhancing the taste of the cold brew coffee. The health benefits of Arabica-based cold brew coffee are significantly catalysing the market development. It has less caffeine, and there is growing awareness among people about the negative impacts of caffeine on the human body when consumed in excess. Additionally, it is rich in antioxidants, which plays a critical role in active protection from the effects of ageing and several diseases, like cancer and Alzheimer’s disease. The availability of different varieties of Arabica-based cold brews coffee, like Typica, Caturra, Kona, Pacamara, Villalobos, and others, is providing impetus to the market growth.

Improving Living Standards and Growing Demand for On-the-go Beverages  to Drive the Market Growth of Cold Brew Coffee

The growing popularity of ready-to-drink beverages, like cold brew coffee, among the population, is contributing to the market expansion. Cold brew coffee is replacing the ice brewed coffee, and the awareness about the ill-effects of carbonated drinks is leading to the rising inclination towards healthy beverages such as cold brew coffee to refresh the mood. Additionally, it offers multiple health benefits, like a higher metabolism rate, lowers the risk of heart disease and diabetes, prevents Parkinson's disease, and others. Additionally, the rising vegan population and the increasing incidences of lactose intolerance are resulting in the production of dairy-free cold brew coffee made from other milk sources such as oat milk. The easy availability of cold brew coffee with the expansion of supermarkets/hypermarkets and emergence of e-commerce platforms is accelerating the market development. Moreover, the rising trend of coffee culture among the millennials, the strong presence of cafes, and the rising purchasing power are further contributing to the market expansion.

The government initiatives towards promoting coffee production in various parts of the world are expected to lead to the improved availability of raw materials, such as roasted coffee beans. Further, the initiatives of the market players in developing advanced dispensing units to help with the production of cold brew coffee and the new product launches with diverse flavours are expected to augment the market growth over the forecast period.

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