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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Cognitive Services Market Size

The global cognitive services market reached a value of approximately USD 16.63 billion in 2023. The market is expected to grow at a CAGR of 40.9% between 2024 and 2032, reaching a value of USD 363.91 billion by 2032.

cognitive services market

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Key Trends in the Market

Cognitive services use APIs, algorithms, and software to enhance the capabilities of artificial intelligence (AI), solve AI-related problems, and help data scientists and developers in accessing artificial intelligence easily. They enable the building of solutions that have the capability of seeing, hearing, understanding, speaking, and even making decisions, and can be incorporated into a wide range of industries and applications.

  • Cognitive services can aid in preventing network attacks by learning from external and internal sources of enterprise environments. They can provide insights from large volumes of unstructured and structured data which further helps enterprises analyse vulnerabilities and threats across operations.
  • Increasing number of businesses are taking help of the cognitive services to achieve their goals as cognitive services reduce the efforts required on repetitive tasks and deliver better products and services. This, in turn, is boosting the adoption of cognitive services and supporting the cognitive services market growth.
  • Rising demand of cognitive services from various verticals such as healthcare, finance, retail, and education, owing to the advantages they offer, is a major cognitive services market trend as these services support speech recognition, machine learning, and text recognition technologies, among others.

Cognitive Services Market Analysis

Based on deployment, the market is bifurcated into cloud and on-premises. On the basis of technology, the market is divided into machine and deep learning and natural language processing. By enterprise size, the market is categorised into small and medium enterprises, and large enterprises. On the basis of end user, the market is segmented into BFSI, IT and telecommunication, retail, and healthcare, among others. Based on region, the market is segregated into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

cognitive services market by segments

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cognitive services market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • Microsoft Corporation
  • Google LLC
  • Amazon Web Services, Inc
  • Nokia Corporation
  • IBM Corporation
  • Attivio, Inc
  • SAS Institute Inc
  • Enterra Solutions, LLC
  • Infosys Limited
  • Cisco Systems, Inc.
  • Others

Global Cognitive Services Market Share by End User

IT and telecommunication is expected to hold a large share of the market for cognitive services based on end user over the forecast period. IT companies commonly deploy software and hardware solutions supporting cognitive services and develop advanced machine learning algorithms used for analysing massive volumes of data to gain important insights. Furthermore, IT and telecommunication, with the help of cognitive services, are able to optimise operations, gain competitive edge, improve customer engagement, and develop network infrastructure.

Global Cognitive Services Market Share by Region

Regionally, North America accounts for a sizable share of the market for cognitive services due to significant investments in technology in the region and increasing adoption rate of cloud-based services. IoT enabled technologies and smart devices are gaining popularity across the region and people are adapting machine learning and natural language processing technologies at a faster rate, increasing the demand for cognitive services.

cognitive services market by region

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Competitive Landscape of Cognitive Services Industry

Microsoft Corporation, founded in 1975 with headquarters in Washington, United States, is a multinational technology company that offers leading software products including Internet Explorer, the Windows line of operating systems, Edge web browsers, and Microsoft Office suite, among others.

Google LLC is a technology company which was established in 1998 and has its headquarters in California, United States. They focus on search engine technology, computer software, consumer electronics, online advertising, cloud computing, quantum computing, and artificial intelligence.

Amazon Web Services, Inc was started in 2006 is based out of Washington in the United States. It is an IT service management company that provides its consumers with reliable, highly scalable object storage, and secure and durable services.

Other market players include Nokia Corporation, IBM Corporation, Attivio, Inc, SAS Institute Inc, Enterra Solutions, LLC, Infosys Limited, and Cisco Systems, Inc., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Deployment
  • Technology
  • Enterprise Size
  • End User
  • Region
Breakup by Deployment
  • Cloud
  • On-Premises
Breakup by Technology
  • Machine and Deep Learning
  • Natural Language Processing
Breakup by Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
Breakup by End User
  • BFSI
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Microsoft Corporation
  • Google LLC
  • Amazon Web Services, Inc
  • Nokia Corporation
  • IBM Corporation
  • Attivio, Inc
  • SAS Institute Inc
  • Enterra Solutions, LLC
  • Infosys Limited
  • Cisco Systems, Inc.
  • Others

Cognitive Services Market Report Snapshots

Cognitive Services Market Size

Cognitive Services Market Analysis

Cognitive Services Market Share

Cognitive Services Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global market for cognitive services reached a value of around USD 16.63 billion in 2023.

The market is expected to grow at a CAGR of 40.9% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 363.91 billion by 2032.

Increasing demand for natural language processing, and growing concern over data privacy and security are the major market drivers.

The key trends of the market are increasing demand for prevention of network attacks, rising adoption by businesses to reach their goals, and growing demand from various verticals owing to advantages of cognitive services.

The primary technologies of cognitive services are machine and deep learning and natural language processing.

The major enterprise sizes for cognitive services are small and medium enterprises, and large enterprises.

The key players in the cognitive services market are Microsoft Corporation, Google LLC, Amazon Web Services, Inc, Nokia Corporation, IBM Corporation, Attivio, Inc, SAS Institute Inc, Enterra Solutions, LLC, Infosys Limited, and Cisco Systems, Inc., among others.

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+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124