Global Clove Cigarettes Market Report and Forecast 2025-2034

Global Clove Cigarettes Market Outlook

The global clove cigarettes market size reached a value of around USD 106.2 billion in 2023. The market is expected to grow at a CAGR of 5.20% between 2024 and 2032, reaching a value of around USD 167.6 billion by 2032.

Key Trends in the Market

Clove cigarettes, often known as kreteks, are cigarettes produced with tobacco, cloves, and other ingredients, with the amount of spice flavouring varying from brand to brand. Commonly produced in Indonesia with distribution worldwide, clove cigarettes contain unopened, dried flower buds of the clove tree. These cigarettes have a flavour and scent similar to clove and generally are without filters. Clove cigarettes have been found to have high levels of tar, nicotine, and carbon monoxide when compared to standard plain tobacco cigarettes.

• Due to its mild flavour, women and the younger generation prefer to smoke clove cigarettes. More casual smokers have been drawn to this characteristic, which is anticipated to increase the global clove cigarettes market size. Young people are more likely to choose the reviving flavour of clove cigarettes.

• As per the clove cigarettes market report, the market is anticipated to develop as the demand for flavoured cigarettes such as clove and menthol rises. Experimentation with cigarettes of different flavours is a key trend that is likely to influence the market for clove cigarettes.

• The shift towards natural and organic products is among the key clove cigarettes market trends driving the market growth. This is motivated by the desire for a more natural smoking experience and several businesses now sell clove cigarettes that are prepared with organic tobacco and natural tastes.

• Additionally, the clove cigarettes market value benefits from growing e-commerce sales channels, manufacturers' intelligent strategic marketing initiatives, rising disposable income, and a rise in consumer preference for lighter cigarettes. Improved supply chains are further supporting the market growth and influencing the clove cigarettes market price.

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Global Clove Cigarettes Market Analysis

Based on product, the market is divided into hand rolled, machine rolled full flavoured, and machine rolled low tar nicotine, among others. The clove cigarette market on the basis of end user is bifurcated into male and female. The regional markets for clove cigarettes are segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global clove cigarettes market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• PT. Bentoel Internasional Investama Tbk

• PT Nojorono Tobacco International

• Philip Morris International Inc  

• Sampoerna Cigarettes

• Godfrey Phillips

• Wismalik Group

• Gudang Garam

• PT Bokormas

• PT Djarum

• Others

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Market Share by End User

According to the clove cigarettes market research, the female end user group is anticipated to grow at a significant CAGR over the course of the forecast years. The expansion of this clove cigarettes market segmentation is being driven by the rising number of female smokers from regions such as Europe, Latin America, and North America. The major element driving preference of female smokers for clove cigarettes is their lower emissions of unpleasant odours as well as their unique blend of flavours that makes the cigarettes milder. As societal taboos regarding female smoking reduce worldwide, the clove cigarettes market share is likely to expand in the coming years.

Market Share by Region

As per clove cigarettes market forecast, Asia Pacific is expected to witness rapid growth in the market and a sizably large market share. The growing market share of the Asia Pacific can be attributed to the strong production and demand from Indonesia, where these cigarettes primarily originate from. Due to the extensive distribution network and relatively low prices, clove cigarettes are easily accessible in the region.

The clove cigarettes market review also indicates that with Indonesia’s production hub, the popularity of clove cigarettes is expected to rise in neighbouring countries. The demand for clove cigarettes in the Asia Pacific is also supported by the increasing disposable income of consumers and willingness to experiment with novel cigarettes. The strong demand for cigarettes with herbal flavours would further propel the regional market, thus aiding the clove cigarettes market growth.

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Competitive Landscape

Sampoerna Cigarettes, established in 1913 and headquartered in Jakarta Raya in Indonesia is one of the biggest tobacco firms in the country. It was acquired by the Philip Morris International brand in 2005. The company makes cigarettes known locally as kretek cigarettes or clove cigarettes and also sells the well-known Marlboro brand on the local market in Indonesia.

Philip Morris International Inc., is a multinational tobacco company which was founded in 1847 with headquarters in Connecticut in the United States. The company produces and distributes cigarettes, tobacco-related products, and other products containing nicotine. Philip Morris International sells a number of high-end, mainstream, and budget-friendly brands, such as Marlboro, Philip Morris, Bond Street, Virginia Slims, Muratti, L&M, Chesterfield, Lark, Next, Merit, and Parliament.

Gudang Garam, established in 1958 in East Java, Indonesia is one of the leading companies in the country's cigarette sector with widespread recognition as a manufacturer of premium kretek clove cigarettes both domestically and internationally. There are numerous different Gudang Garam products available, including SKL (sigaret kretek klobot or corn husk-wrapped clove cigarettes), SKT (sigaret kretek linting tangan or hand-rolled clove cigarettes), and SKM (sigaret kretek linting mesin or machine-rolled clove cigarettes).

Other market players include PT Djarum, PT Nojorono Tobacco International, Wismalik Group, PT. Bentoel Internasional Investama Tbk, Godfrey Phillips, and PT Bokormas, among others.

Key Highlights of the Report