Global Cloth Diaper Market Report and Forecast 2024-2032

Cloth Diaper Market Outlook

The global cloth diaper market size reached a value of approximately USD 4.51 billion in 2023. The market is further expected to grow at a CAGR of 8.6% between 2024 and 2032, reaching a value of USD 9.51 billion by 2032.

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Key Trends in the Market

Cloth diapers are reusable diapers that contain materials that offer absorption while also supporting washing and reuse without significant deterioration. These diapers typically contain multiple layers and while inner layers absorb wetness, and the outer layers restricts the contents of the diaper from seeping out. Cloth diapers are considered to be more environmentally friendly and cost-effective as compared to regular disposable diapers as they can be reused after washing.

• The key cloth diaper market trends include increasing environment consciousness among general populations around the globe. Diapers can take centuries to decompose, therefore parents and elderly are switching to cloth diapers due to their environment friendly and reusable nature.

• Rising awareness about the benefits of using cloth diapers such as skin friendliness, improved ventilation, and comfort are encouraging more and more new parents to switch to them. Such advantages are expected to increase the utilisation of cloth diapers over the forecast period.

• Limited affordability of elderly population using diapers and parents of babies is another crucial trend aiding the cloth diaper market growth. Regular diapers are made for one time use and can significantly drive the household expenses of individuals using diapers on a regular basis.

• Growing penetration of washing machines among households is further contributing to the market for cloth diapers as used cloth diapers can be easily washed in washing machines. With suitable settings, washing machines can hygienically and quickly clean used cloth diapers, readying the cloth diapers for subsequent use.

Cloth Diaper Market Analysis

On the basis of type, the market is bifurcated into baby and adult. Based on size, the market is segregated into extra small and small, medium, large, and extra large. On the basis of distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others. Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cloth diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• The Procter & Gamble Company

• Essity Aktiebolag (publ)

• Kimberly-Clark Corporation

• BabeeGreens

• Thirsties, Inc.

• Cotton Babies, Inc.

• Littlelamb Nappies

• Bumkins Finer Baby Products

• The Natural Baby Company (Grovia)

• Others

Cloth Diaper Market Share by Type

Babies are expected to account for a major share of the market for cloth diapers over the forecast period. The factors aiding this growth include the growing population and increasing awareness regarding the advantages of cloth diapers among parents. Caregivers and parents are opting for cloth diapers due concerns regarding waste generation as the reusable nature of these diapers helps in reducing waste sent to landfills. Other factors increasing the usage of cloth diapers include the desire of parents to prevent the exposure of the infants against chemicals and to reduce expenses, particularly for multiple babies.

Cloth Diaper Market Share by Region

The Asia Pacific region holds a significant share of the market for cloth diapers which can be attributed to rising birth rates in the region as well as growing elderly population facing bladder control issues. The hot and humid climate of various countries in the Asia Pacific region makes the use of regular disposable diapers inconvenient as they are more likely to cause diaper rash. The chemicals and toxins used in their production prevent leakage, however, they can cause severe rashes due to the heat. Furthermore, the expensive nature of regular diapers also makes them inconvenient for regular usage as the spending capacity of many new parents in the Asia Pacific region is limited. Cloth diapers offer an inexpensive and skin friendly alternative to such challenges and have also been a cultural tradition in countries like India.

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Competitive Landscape

The Procter & Gamble Company was established in 1837 and is based in Ohio, United States. Their brands are trusted by millions of individuals as the company is grounded in their values, purpose, and principles. The company specialises in hygiene and personal care products ranging from beauty and home care to health care, among others.

Essity Aktiebolag (publ), founded in 2017 and headquartered in Stockholm, Sweden, is one of the leading hygiene and health solutions companies specialising in feminine care, baby diapers, personal care, and medical solutions, among others. They are focused on pursuing local and global initiatives in order to raise awareness and standards for health and hygiene.

Kimberly-Clark Corporation was established in 1872 and is based in Texas, United States. They are the global leaders and pioneers of childcare and mom-trusted baby brands. Kimberly-Clark brand name products include KimWipes, Kleenex, Kotex feminine hygiene products, Scott and Andrex toilet paper and Huggies disposable diapers and baby wipes, among others.

Other market players include BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.

Key Highlights of the Report