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Report Overview

The global cloth diaper market size reached around USD 4.51 Billion in 2024. The market is projected to grow at a CAGR of 8.60% between 2025 and 2034 to reach nearly USD 10.29 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Compound Annual Growth Rate

Value in USD Billion

8.6%

2025-2034


Cloth Diaper Market Outlook

*this image is indicative*

Key Trends in the Market

Cloth diapers are reusable diapers that contain materials that offer absorption while also supporting washing and reuse without significant deterioration. These diapers typically contain multiple layers and while inner layers absorb wetness, and the outer layers restricts the contents of the diaper from seeping out. Cloth diapers are considered to be more environmentally friendly and cost-effective as compared to regular disposable diapers as they can be reused after washing.

  • The key cloth diaper market trends include increasing environment consciousness among general populations around the globe. Diapers can take centuries to decompose, therefore parents and elderly are switching to cloth diapers due to their environment friendly and reusable nature.
  • Rising awareness about the benefits of using cloth diapers such as skin friendliness, improved ventilation, and comfort are encouraging more and more new parents to switch to them. Such advantages are expected to increase the utilisation of cloth diapers over the forecast period.
  • Limited affordability of elderly population using diapers and parents of babies is another crucial trend aiding the cloth diaper market growth. Regular diapers are made for one time use and can significantly drive the household expenses of individuals using diapers on a regular basis.
  • Growing penetration of washing machines among households is further contributing to the market for cloth diapers as used cloth diapers can be easily washed in washing machines. With suitable settings, washing machines can hygienically and quickly clean used cloth diapers, readying the cloth diapers for subsequent use.

cloth diaper market

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Cloth Diaper Industry Segmentation

The EMR’s report titled “Global Cloth Diaper Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

  • Baby
  • Adult

Breakup by Size

  • Extra Small and Small
  • Medium
  • Large
  • Extra Large

Breakup by Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmacy/Drug Stores
  • Online
  • Others

Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

cloth diaper market by segmentation

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cloth diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • The Procter & Gamble Company
  • Essity Aktiebolag (publ)
  • Kimberly-Clark Corporation
  • BabeeGreens
  • Thirsties, Inc.
  • Cotton Babies, Inc.
  • Littlelamb Nappies
  • Bumkins Finer Baby Products
  • The Natural Baby Company (Grovia)
  • Others

Cloth Diaper Market Share by Type

Babies are expected to account for a major share of the market for cloth diapers over the forecast period. The factors aiding this growth include the growing population and increasing awareness regarding the advantages of cloth diapers among parents. Caregivers and parents are opting for cloth diapers due concerns regarding waste generation as the reusable nature of these diapers helps in reducing waste sent to landfills. Other factors increasing the usage of cloth diapers include the desire of parents to prevent the exposure of the infants against chemicals and to reduce expenses, particularly for multiple babies.

Cloth Diaper Market Share by Region

The Asia Pacific region holds a significant share of the market for cloth diapers which can be attributed to rising birth rates in the region as well as growing elderly population facing bladder control issues. The hot and humid climate of various countries in the Asia Pacific region makes the use of regular disposable diapers inconvenient as they are more likely to cause diaper rash. The chemicals and toxins used in their production prevent leakage, however, they can cause severe rashes due to the heat. Furthermore, the expensive nature of regular diapers also makes them inconvenient for regular usage as the spending capacity of many new parents in the Asia Pacific region is limited. Cloth diapers offer an inexpensive and skin friendly alternative to such challenges and have also been a cultural tradition in countries like India.

Competitive Landscape

The Procter & Gamble Company

The Procter & Gamble Company was established in 1837 and is based in Ohio, United States. Their brands are trusted by millions of individuals as the company is grounded in their values, purpose, and principles. The company specialises in hygiene and personal care products ranging from beauty and home care to health care, among others.

Essity Aktiebolag (publ)

Essity Aktiebolag (publ), founded in 2017 and headquartered in Stockholm, Sweden, is one of the leading hygiene and health solutions companies specialising in feminine care, baby diapers, personal care, and medical solutions, among others. They are focused on pursuing local and global initiatives in order to raise awareness and standards for health and hygiene.

Kimberly-Clark Corporation

Kimberly-Clark Corporation was established in 1872 and is based in Texas, United States. They are the global leaders and pioneers of childcare and mom-trusted baby brands. Kimberly-Clark brand name products include KimWipes, Kleenex, Kotex feminine hygiene products, Scott and Andrex toilet paper and Huggies disposable diapers and baby wipes, among others.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other market players include BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 4.51 Billion.

The market is projected to grow at a CAGR of 8.60% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 10.29 Billion by 2034.

The major market drivers include cost efficient nature of cloth diapers and rising concerns about the environment.

The key trends fuelling the growth of the market include growing knowledge about the advantages of using cloth diapers, rising cases of bladder control problems among the elderly, and rapid urbanisation.

There are various advantages associated with the usage of cloth diapers that are not provided by disposable diapers including their cost-efficient nature, environment friendliness, and chemical free composition, among others.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various distribution channels of cloth diapers in the market are hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others.

The significant types of cloth diapers in the market are baby and adult.

The key players in the global cloth diaper market are The Procter & Gamble Company, Essity Aktiebolag (publ), Kimberly-Clark Corporation, BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Size
  • Distribution Channel
  • Region
Breakup by Type
  • Baby
  • Adult
Breakup by Size
  • Extra Small and Small
  • Medium
  • Large
  • Extra Large
Breakup by Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmacy/Drug Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • The Procter & Gamble Company
  • Essity Aktiebolag (publ)
  • Kimberly-Clark Corporation
  • BabeeGreens
  • Thirsties, Inc.
  • Cotton Babies, Inc.
  • Littlelamb Nappies
  • Bumkins Finer Baby Products
  • The Natural Baby Company (Grovia)
  • Others

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