Global Cleaning Services Market Report and Forecast 2024-2032

Global Cleaning Services Market Size

The global cleaning services market size was approximately USD 74.27 billion in 2023. It is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 6.4% to reach around USD 129.80 billion by 2032.

Cleaning Services Market Outlook

• As per the World Health Expenditure up to March 2023, Canada topped the highest health expenditure of up to 12.9% of the GDP, followed closely by France at 12.8% and Australia at 12.2%. 

• As per cleaning services market statistics, Argentina spent 10% and Australia 10.3%. Mexico used 6.2% of its GDP in dealings of health issues, Vietnam and Sri Lanka used 4.1% each. India had the lowest expenditure of 2.9%, according to the March 2023 Global Health Expenditure Database.

• Sustainable practices are gaining traction, accelerating the shift towards green cleaning services including lowering plastic wastage and increasing recycling rates.

• Robotic technology is increasingly being adopted, improving process efficiency.

• The healthcare sector is one of the major end users of cleaning services, driven by the growing need to meet hygiene standards in healthcare settings.

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Cleaning Services Market Growth

Cleaning services include a range of activities like window cleaning and floor care that help maintain cleanliness and hygiene of residential, commercial, or industrial settings. These services can be performed in-house or outsourced depending upon the unique requirements of facilities. The expansion of the healthcare industry is one of the primary factors driving the market growth globally. A rising preference for the outsourcing of cleaning services over the performance of in-house services is further enhancing the growth of the cleaning services market. The procurement of cleaning services for commercial space depends on various factors and these services also include high-end specialist services.

New technologies and interoperability in various cleaning equipment have resulted in higher growth of the cleaning services market. It also offers an advantage for cleaning services in the retail industry as the service helps them complete the task in a short time with limited resources.

Key Trends and Recent Developments

Rapid technological advancements; expanding healthcare sector; rising concerns of sustainability; and the growing hospitality sector are the major trends of the cleaning services market.

Global Cleaning Services Market Trends

Some service providers deploy advanced technology solutions to improve efficiency, such as high-tech cleaning equipment, productivity software, and IoT technology, which are becoming increasingly more affordable for commercial cleaning companies to implement, supporting the cleaning services market dynamics and trends. The commercial cleaning companies offer diversified specialised services to cater to the increasing customer demands.

Due to rising environmental regulations across the globe, the demand for sustainable cleaning solutions has been growing. Thus, green cleaning is a rising cleaning industry trend within the market. Green cleaning products and procedures are expected to drive future growth as consumers become environmentally conscious. Therefore, businesses should focus on going green and realising the benefits therein, reducing their environmental footprint.

The growth of the integrated facilities management market also favours the demand of the cleaning services market, especially in emerging regions like Latin America and the Asia Pacific. The market is expected to expand in the Asia Pacific, supported by rising construction activities, with construction players subcontracting cleaning services.

Industry Outlook

World population is on a perennial rise; the same is expected to be 8.12 billion internationally by mid-2024, growing annually at 0.91 percent. This has followed a pattern, which showed around 0.83 to 0.98 percent growth per year over the last five years. A growing world population leads to an increase in demand for cleaning services throughout different sectors. The increased populations within schools need increased cleaning levels to protect against the likelihood of the spread of an illness, while hospitals need intensive cleaning levels to ensure the health and safety of the patient population being treated. This too will drive the increased need for residential real estate development and the ever-increasing numbers of office workers.

As per the cleaning services industry analysis from the Ministry of Information and Broadcasting, Government of India, indicates, while just 74 airports existed between 2014 and 2023, the number had doubled to 148. Substantially, the increase in the numbers of airports in the coming decade will substantially increase the demand for the cleaning services. High levels of hygiene must characterise the airports. This is because of the immense number of passengers that transit the facilities.

High levels of healthcare spending in developed countries like Canada or France demand strict hygienic measures to avoid infections, therefore driving the need for cleaning. Lower health care expenditures in developing countries like India or Sri Lanka will still overcome these differences and come a bit better and improve on the cleaning issue as they develop their health care settings, much the same as more developed countries have. This will eventually accelerate the cleaning services demand growth globally.

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Global Cleaning Services Industry Segmentation

“Global Cleaning Services Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

On the basis of service type, the market can be segmented into:

• Window Cleaning

• Vacuuming, Floor Care

• Maid Services

• Carpet and Upholstery

• Others

On the basis of end use, the market is segregated into:

• Offices

• Educational Facilities

• Retail Complexes

• Residences

• Government

• Healthcare Facilities

• Industrial Plants

• Others

On the basis of region, the market is divided into:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Cleaning Services Market Share

The Healthcare Sector Accounts For A Major Market Share Driven By The Growing Need To Maintain Proper Hygiene Standards

The healthcare facilities management sector is rising exponentially primarily due to increased focus on hygiene and cleanliness in healthcare settings to avoid the spread of various diseases and provide a healthy and safe environment to patients as well as healthcare professionals. Increase in incidences of lifestyle-related diseases and a shift towards health and a better lifestyle, among several other factors, support the demand for healthcare services, which further generates the demand for proper cleaning and upkeep of healthcare facilities. Also, rising concerns regarding the spread of communicable diseases are fostering improvements in building designs, thereby promoting a comfortable and safe environment. Both soft services and hard services are gaining traction promoting overall improvement in facilities and pushing the growth of cleaning services market.

Cleaning services are a requirement across sectors such as healthcare, hospitality, retail, offices, and residential areas.

• Cleaning technologies and processes are being developed continuously, which leads to efficiency and lower operational costs.

• Major providers, including multinationals, guarantee a stable supply to cover global demand.

• Increased awareness regarding hygiene and cleanliness, particularly post-pandemic, further adds to the demand of cleaning services market.

High Labour Costs and Reliance on a Desperate Pool of Workers Hinder Profitability and Competitiveness

•  The strict health and safety legislation increases the operating cost and the compliance burden.

• A significant and sizable part of the market is fragmented and consists of many small and medium-scale enterprises.

• High competition and low differentiation among service providers may imitate pricing capabilities.

Key Opportunities in the Global Cleaning Services Market

• Increasing urbanisation and rising number of commercial spaces offer abundant growth potential.

• Technological innovation creates new opportunities and boosts the cleaning services demand.

• Growing emphasis on green cleaning products and processes for environmental sustainability

• Strategic partnering and acquisitions drive consolidation of the market and efficiency improvements.

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Cleaning Services Market Regional Analysis

The cleaning services industry in the Asia Pacific is expected to expand due to the growing economy and rising construction of commercial and non-commercial buildings in the region, which further increases the demand for janitorial services. The market in Latin America is being propelled forward by growing outsourcing of facilities management services by MNCs in countries like Brazil.

North America, Europe, and parts of Asia Pacific, such as Australia, are high maturity markets. South America, Africa, and significant parts of Asia are the low maturity regions for the market. Europe was the largest regional market by value in 2018. In Europe, the outsourcing demand is very high due to the lack of availability of cheap labour. The outsourcing rates in the region is nearly 60%, impacting the market dynamics. The cleaning services industry revenue will further be aided by the green cleaning segment is expected to witness a healthy growth in the coming years due to the introduction of multiple environmental protection regulations in the region. Germany has become the largest market in Europe for green cleaning services.

Competitive Landscape

The market players in the cleaning services market are leveraging advanced technologies, including the use of robotic arms, and are also focusing on making the process of cleaning much more sustainable, driven by the growing need to lower environmental impact and reduce carbon emissions.

Other notable players operating in the cleaning services market report include Aramark Corporation, Jones Lang LaSalle IP, Inc, Compass Group PLC, The ServiceMaster Company, LLC, Cushman & Wakefield, Aden Group, Anago Cleaning Systems, Inc, and GSN Maschinen-Anlagen-Service GmbH, among others.

Competitive Strategies

• Innovate new cleaning technologies and optimise resources to deliver quality in the shortest time frame at competitive pricing.

• Leverage scale in services to impact pricing and supply market dynamics, driving an organic competitive advantage.

• Drive eco-friendly cleaning products and solutions to respond to the evolving regulatory environment and growing market demand.

• Geographical strengths to be harnessed and services to be tailored to have relevance in regional markets further boost the cleaning services market revenue.

• To ensure operations, from the procurement of supplies to the delivery of services, are efficient, to be economical in expenditures and optimise efficiency.

• Access cleaning materials through solid supply chains and resource management to assure availability.

Key Highlights of the Report

Cleaning Services Market Report Snapshots

Cleaning Services Market Size

Cleaning Services Market Growth

Cleaning Services Market Trends

Cleaning Services Market Share

Cleaning Services Companies

Cleaning Services Market Regional Analysis