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Consumer preferences increasingly favour flavoured and customisable products like menthol, fruit, and dessert-flavoured cigarettes and e-liquids, particularly among younger demographics. Companies are broadening their product ranges to appeal to diverse tastes and retain customers in a competitive market landscape enhancing the growth of the cigarette market.
According to Philip Morris International's 2023 annual report, the company achieved a 5.5% growth in organic net revenue, primarily fuelled by an 8.9% increase in pricing. Marlboro, the leading international cigarette brand, comprised around 39% of total cigarette shipment volume in 2023.
Furthermore, the cigarette market is witnessing a notable shift towards e-cigarettes and vaping products, which are perceived as less harmful alternatives to traditional cigarettes, appealing particularly to health-conscious consumers looking for reduced-risk options. The convenience of vaping devices also contributes to their increasing popularity.
In November 2023, the FDA and CDC published findings from the 2023 National Youth Tobacco Survey (NYTS), revealing that e-cigarettes were used by 7.7% of youth, while cigars and cigarettes were used by 1.6% each.
Major tobacco firms are heavily investing in the development and promotion of these products to capture market share. According to Japan Tobacco Inc.'s 2023 annual report, advertising expenses amounted to 39.3 billion Japanese yen.
Cigarette Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 702.87 billion in 2023.
The market is projected to grow at a CAGR of 2.5% between 2024 and 2032.
The revenue generated from the Cigarette market is expected to reach USD 815.11 billion in 2032.
The major drivers of the market include rising disposable incomes, increasing population, marketing strategies of tobacco companies, availability of different flavours of cigarette, among other social and cultural factors.
The rise of reduced-harm products, sustainability, and environmental concerns, premiumisation of cigarette brands, and technological advancements in production are the major trends enhancing the cigarette industry growth rate.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The market is categorised according to the type, which includes light, medium and others.
The market is categorised according to the distribution channel, which includes tobacco shops, supermarkets and hypermarkets, convenience stores, online stores, and others.
The market key players are Philip Morris International, British American Tobacco, Japan Tobacco Inc., and Imperial Brands PLC among others.
The Asia-Pacific region is the fastest-growing region in the global cigarette market, driven by largely due to entrenched social norms and historical tobacco use.
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