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Report Overview
The China online grocery market reached a value of nearly USD 184.45 Billion in 2024. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. China's online grocery market is expected to grow at a CAGR of 26.70% between 2025 and 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- The online grocery market in China has experienced significant growth, with digital grocery sales reaching USD 66.43 billion by the end of 2020, accounting for 14.6% of total grocery sales.
- The market growth has been driven by factors such as the convenience of delivery, efficient searching for items, avoiding crowds, ease of reading product reviews, and a wide selection of products.
- Companies like Alibaba, JD.com, Pinduoduo, and Meituan, as well as startups like Missfresh and Dingdong, have been instrumental in providing diverse platforms for online grocery shopping in China.
China Online Grocery Market Trends
The market is also being driven by the higher penetration of internet and smartphones. Smartphones have become prominent devices through which Chinese consumers not only research but also purchase edible goods. Online grocery retailers often offer exclusive discount and promotions on purchases made through mobile phones, thus, making mobile applications a significant retail channel in China. The rise in the online payment applications and the shift towards going cashless is aiding the China online grocery market development.
The high population density in the urban areas of China, where the millennial consumers are willing to experiment with new platforms and try out international brands is driving the China online grocery industry growth. As the industry is focusing more on maintaining its customer base in tier 1 cities, the major players are also looking to expand to tier 2 and 3 cities and towns. The rising middle class with higher disposable incomes and more spending power is driving the online grocery market in China.
The industry is being propelled forward by the rise in infrastructural support for e-commerce ventures and continuous improvement in the logistics technology, such as adoption of electric delivery fleet. Moreover, the attractive prices and offers provided by the platforms, such as discounts, cashback offers, flexible return policy and exclusive subscription offers, like low delivery charges, are ensuring customer retention along with attracting new customers, which is providing further impetus to the market development.
China Online Grocery Market Report Snapshots
China Online Grocery Market Size
China Online Grocery Market Growth
China Online Grocery Market Trends
China Online Grocery Market Share
China Online Grocery Companies
China Online Grocery Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The China online grocery market reached a value of USD 184.45 Billion in 2024.
The market is expected to grow at a CAGR of 26.70% between 2025 and 2034.
The major drivers include the rising population, the robust growth of the grocery sector, and the rising investments by the market players.
Key trends aiding market expansion include the rising adoption of digital payments, focus on green logistics, and expansion of product categories on applications.
The market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.
The market segmentations based on platform include website and mobile application.
The leading payment methods in the market are online and cash on delivery.
Key players in the market are Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
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