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Web-based and app-based platforms are popular as they offer convenience, wide product selection, and the ability to leverage digital payment methods
The online grocery market in China includes web-based platforms, which are websites or online portals of supermarkets and local grocery stores that allow consumers to order groceries online. For example, Alibaba's Tmall Supermarket and JD.com's JD Super are two prominent web-based online grocery platforms in China. These web-based platforms provide customers with the convenience of shopping for a wide range of grocery items, including packaged foods, fresh produce, beverages, and household products, from the comfort of their homes or offices.
In addition to web-based platforms, the market is also driven by app-based platforms. These are mobile applications developed by supermarkets, grocery stores, and e-commerce companies that enable consumers to purchase groceries using their smartphones or tablets. For instance, Meituan, a leading on-demand delivery platform in China, has a dedicated grocery delivery app that allows users to order a variety of fresh and packaged food items. The rise in smartphone penetration and the growing preference for mobile shopping have contributed to the increasing adoption of app-based online grocery platforms in China.
Online payment methods hold a significant market share due to rising popularity of digital wallets and security offered by online payments
Online payment methods dominate the China online grocery market share, with digital wallets like WeChat Pay and Alipay being the most popular options. These digital wallets are widely used by Chinese consumers, accounting for more than 90% of the mobile payments market. For example, when shopping on Alibaba's Tmall Supermarket or JD.com's JD Super, customers can easily make payments using their preferred digital wallet, ensuring a seamless and secure transaction process. The convenience and security offered by online payment methods have contributed to their widespread adoption, making them the preferred choice for online grocery purchases in China.
As per China online grocery market analysis, cash on delivery is another significant payment option in the market. This method allows customers to pay for their groceries upon delivery, providing a sense of security and trust for those who prefer not to make online payments. For instance, Meituan's grocery delivery service allows customers to choose cash on delivery as a payment option, catering to those who prefer traditional payment methods or have concerns about online transactions. Cash on delivery remains a popular choice for some consumers in China, offering a convenient and familiar way to complete their online grocery purchases.
China Online Grocery Market Size
China Online Grocery Market Growth
China Online Grocery Market Trends
China Online Grocery Market Share
China Online Grocery Companies
China Online Grocery Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 China
7 Opportunities and Challenges in the Market
8 China Online Grocery Market Analysis
8.1 Key Industry Highlights
8.2 China Online Grocery Historical Market (2018-2023)
8.3 China Online Grocery Market Forecast (2024-2032)
8.4 China Online Grocery Market by Type of Category
8.4.1 Grocery and Staples
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Fruits and Vegetables
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 China Online Grocery Market by Platform
8.5.1 Website
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Mobile Application
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 China Online Grocery Market by Payment Method
8.6.1 Online
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Cash on Delivery
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 China Online Grocery Market by Cities
8.7.1 Shanghai
8.7.2 Zhejiang
8.7.3 Guangdong
8.7.4 Jiangsu
8.7.5 Beijing
8.7.6 Others
9 Regional Analysis
9.1 Shanghai
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Zhejiang
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Guangdong
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Jiangsu
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Beijing
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Alibaba Group Holding Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 JD.com Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Amazon.com Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Miss Fresh
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Meituan
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. China Online Grocery Market: Key Industry Highlights, 2018 and 2032
2. China Online Grocery Historical Market: Breakup by Type of Category (USD Million), 2018-2023
3. China Online Grocery Market Forecast: Breakup by Type of Category (USD Million), 2024-2032
4. China Online Grocery Historical Market: Breakup by Platform (USD Million), 2018-2023
5. China Online Grocery Market Forecast: Breakup by Platform (USD Million), 2024-2032
6. China Online Grocery Historical Market: Breakup by Payment Method (USD Million), 2018-2023
7. China Online Grocery Market Forecast: Breakup by Payment Method (USD Million), 2024-2032
8. China Online Grocery Historical Market: Breakup by Cities (USD Million), 2018-2023
9. China Online Grocery Market Forecast: Breakup by Cities (USD Million), 2024-2032
10. China Online Grocery Market Structure
The China online grocery market reached a value of USD 145.58 billion in 2023.
The market is expected to grow at a CAGR of 26.7% between 2024 and 2032.
The major drivers include the rising population, the robust growth of the grocery sector, and the rising investments by the market players.
Key trends aiding market expansion include the rising adoption of digital payments, focus on green logistics, and expansion of product categories on applications.
The market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.
The market segmentations based on platform include website and mobile application.
The leading payment methods in the market are online and cash on delivery.
Key players in the market are Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
The China online grocery market attained a value of USD 145.58 billion in 2023, driven by the robust growth of China’s grocery market. China's online grocery market is expected to grow at a CAGR of 26.7% between 2024 and 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on category, the industry can be segmented into grocery and staples, fruits and vegetables, and others. On the basis of platform, the industry can be segmented into website and mobile application. Based on its payment method, the industry can be segmented into online and cash on delivery. The major regional markets of online grocery in China are Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, and others. The key players in the above market include Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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