Report Overview

The China online grocery market reached a value of nearly USD 145.58 Billion in 2023. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. China's online grocery market is expected to grow at a CAGR of 26.70% between 2024 and 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • The online grocery market in China has experienced significant growth, with digital grocery sales reaching USD 66.43 billion by the end of 2020, accounting for 14.6% of total grocery sales.
  • The market growth has been driven by factors such as the convenience of delivery, efficient searching for items, avoiding crowds, ease of reading product reviews, and a wide selection of products.
  • Companies like Alibaba, JD.com, Pinduoduo, and Meituan, as well as startups like Missfresh and Dingdong, have been instrumental in providing diverse platforms for online grocery shopping in China.

China Online Grocery Market Share

Web-based and app-based platforms are popular as they offer convenience, wide product selection, and the ability to leverage digital payment methods

The online grocery market in China includes web-based platforms, which are websites or online portals of supermarkets and local grocery stores that allow consumers to order groceries online. For example, Alibaba's Tmall Supermarket and JD.com's JD Super are two prominent web-based online grocery platforms in China. These web-based platforms provide customers with the convenience of shopping for a wide range of grocery items, including packaged foods, fresh produce, beverages, and household products, from the comfort of their homes or offices.

 

In addition to web-based platforms, the market is also driven by app-based platforms. These are mobile applications developed by supermarkets, grocery stores, and e-commerce companies that enable consumers to purchase groceries using their smartphones or tablets. For instance, Meituan, a leading on-demand delivery platform in China, has a dedicated grocery delivery app that allows users to order a variety of fresh and packaged food items. The rise in smartphone penetration and the growing preference for mobile shopping have contributed to the increasing adoption of app-based online grocery platforms in China.

 

Online payment methods hold a significant market share due to rising popularity of digital wallets and security offered by online payments

Online payment methods dominate the China online grocery market share, with digital wallets like WeChat Pay and Alipay being the most popular options. These digital wallets are widely used by Chinese consumers, accounting for more than 90% of the mobile payments market. For example, when shopping on Alibaba's Tmall Supermarket or JD.com's JD Super, customers can easily make payments using their preferred digital wallet, ensuring a seamless and secure transaction process. The convenience and security offered by online payment methods have contributed to their widespread adoption, making them the preferred choice for online grocery purchases in China.

 

As per China online grocery market analysis, cash on delivery is another significant payment option in the market. This method allows customers to pay for their groceries upon delivery, providing a sense of security and trust for those who prefer not to make online payments. For instance, Meituan's grocery delivery service allows customers to choose cash on delivery as a payment option, catering to those who prefer traditional payment methods or have concerns about online transactions. Cash on delivery remains a popular choice for some consumers in China, offering a convenient and familiar way to complete their online grocery purchases.

 

China Online Grocery Market Report Snapshots

China Online Grocery Market Size

China Online Grocery Market Growth

China Online Grocery Market Trends

China Online Grocery Market Share

China Online Grocery Companies

China Online Grocery Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The China online grocery market reached a value of USD 145.58 Billion in 2023.

The market is expected to grow at a CAGR of 26.70% between 2024 and 2032.

The major drivers include the rising population, the robust growth of the grocery sector, and the rising investments by the market players.

Key trends aiding market expansion include the rising adoption of digital payments, focus on green logistics, and expansion of product categories on applications.

The market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.

The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.

The market segmentations based on platform include website and mobile application.

The leading payment methods in the market are online and cash on delivery.

Key players in the market are Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.

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