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Report Overview
The China online grocery market reached a value of nearly USD 145.58 Billion in 2023. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. China's online grocery market is expected to grow at a CAGR of 26.70% between 2024 and 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- The online grocery market in China has experienced significant growth, with digital grocery sales reaching USD 66.43 billion by the end of 2020, accounting for 14.6% of total grocery sales.
- The market growth has been driven by factors such as the convenience of delivery, efficient searching for items, avoiding crowds, ease of reading product reviews, and a wide selection of products.
- Companies like Alibaba, JD.com, Pinduoduo, and Meituan, as well as startups like Missfresh and Dingdong, have been instrumental in providing diverse platforms for online grocery shopping in China.
China Online Grocery Market Growth
An online grocery platform can be a website or a mobile application of a supermarket or a local grocery store that allows ordering grocery online, or an e-commerce service selling grocery. These platforms sell the fruit, vegetables, and other household items.
The key drivers aiding the growth of the China online grocery market include the country's significant e-commerce and retail sector. It was the largest e-commerce market in 2016 with sales of nearly USD 366.1 billion. The e-commerce industry is also being aided by the supportive policies of the Chinese government. The government is driving the growing penetration of the e-commerce industry, especially in the rural areas, by building infrastructure to aid the e-commerce sector regionally. Although the e-commerce industry is dominated by apparels and footwear, online grocery is a small but fast-growing segment in the industry.
Alibaba and JD.com are largest online grocery retailers in the market, with Alibaba expected to expand its reach both domestically and globally following positive consumer response. The packaged food sector dominates the online grocery sector in the country. In 2016, online sales of packaged food surpassed USD 18.4 billion, with baby food, dairy, rice, pasta, and noodles being popular among Chinese consumers. Other important segments in the online grocery sector are beverages, fresh foods, and packaged products.
China Online Grocery Market Report Snapshots
China Online Grocery Market Size
China Online Grocery Market Growth
China Online Grocery Market Trends
China Online Grocery Market Share
China Online Grocery Companies
China Online Grocery Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The China online grocery market reached a value of USD 145.58 Billion in 2023.
The market is expected to grow at a CAGR of 26.70% between 2024 and 2032.
The major drivers include the rising population, the robust growth of the grocery sector, and the rising investments by the market players.
Key trends aiding market expansion include the rising adoption of digital payments, focus on green logistics, and expansion of product categories on applications.
The market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.
The market segmentations based on platform include website and mobile application.
The leading payment methods in the market are online and cash on delivery.
Key players in the market are Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
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+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124