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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Chile Protein Bars Market Outlook

The Chile protein bars market size reached a value of approximately USD 31.62 million in 2023. The market is assessed to grow at a CAGR of 5.40% between 2024 and 2032 to attain a value of around USD 50.60 million by 2032.

Key Trends in the Market

Protein bars refer to nutritional bars that contain an optimised amount of protein. They are aimed at increasing protein intake and are typically consumed as healthy snacking options and substitutes for conventional chocolate bars. Such bars are also popular as post-workout meals, and they are designed to increase muscle mass and stimulate weight loss.

Chile Protein Bars Market

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  • The Chile protein bars market is being aided by the increasing number of consumers with hectic lifestyles, the surging demand for on-the-go food products, and the growing trend of healthy snacking. The rising awareness regarding the nutritional benefits and convenience of protein bars is boosting their consumption.
  • Consumers in the country are seeking foods that can assist in their well-being and exercise goals, hence the demand for protein bars as functional foods is increasing. In addition, there is a growing consumer preference for protein bars that do not contain additional refined sugars, artificial colours, allergens, and additives, among others.
  • Key players in the Chile protein bars market are innovating their products and packaging to enhance their appeal among consumers. The flavour innovations, increasing launches of protein bars containing natural sweeteners and probiotics, and the use of recyclable and environmentally friendly materials in packaging can be observed. 

Market Analysis

Based on source, the market is segmented into plant-based protein bar and animal-based protein bar. On the basis of type, the market can be divided into sports nutritional bars, meal-replacement bars, and snack bars, among others.

Chile Protein Bars Market

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By protein content, the market is categorised into low protein (0-15 grams) bar, medium protein (16-25 grams) bar, and high protein (above 25 grams) bar. The various distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialist retail stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Chile protein bars market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

  • General Mills, Inc.
  • Mars, Incorporated
  • The Kellogg Company
  • The Wild Protein
  • Fair Foods
  • Nutracom SA (Your Goal)
  • Nutrifarm Sp. z o.o (Olimp)
  • Quest Nutrition
  • Others

Market Share by Source

Animal-based protein bars account for a significant share in the Chile protein bars market due to the increased attempts by customers to incorporate protein into their diets and the rising demand for premium bars containing high-quality protein. The development of innovative animal-based protein bars with improved texture and extended shelf stability is aiding the market.

Chile Protein Bars Market

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Meanwhile, with the increasing vegan population, plant-based protein bars are also gaining traction as they contain a variety of grains and dried fruits, have excellent nutritional profiles, and provide clean-labelled benefits. Vegan protein bars are increasingly available in diverse textures and flavours and are dairy-free and gluten-free, which is boosting their preference among customers with allergies or dietary restrictions.

Market Share by Type

Meal-replacement bars provide enhanced convenience and calorie control; hence they are preferred by consumers with hectic lifestyles. As nutritionists recommend meal-replacement bars as a component of an effective weight loss regimen and healthy diet, their preference to reduce the consumption of fast food is likely to surge in the forecast period.

Meanwhile, the snack bars segment of the Chile protein bars market is being aided by the growing reputation of protein bars as a suitable snacking option with innovative flavours like peanut butter, almond, and chocolate, among others.

There is a growing demand for meal-replacement, sports nutritional, and snack bars containing high protein content, low amounts of sugar, natural ingredients, and fortified minerals and vitamins. In addition to this, the surging sales of such bars via e-commerce channels are positively influencing the market.

Competitive Landscape

General Mills, Inc. is a company that manufactures and markets food products in over 100 countries. The company owns more than 100 brands in the snacks, wholesome natural pet food, convenient meals, yoghurt, baking mixes, and super-premium ice cream segments. The company’s primary customers include natural food chains, mass merchandisers, e-commerce retailers, and grocery stores, among others.

Mars, Incorporated, established in 1911, is a leading food company that operates in pet, health and wellbeing, and packaged food segments. Some of the popular brands of the company include Skittles, Pedigree, Snickers, and Wrigley, among others. It aims to reach zero-carbon net emissions by 2050 as part of its sustainability agenda.

The Wild Protein is a manufacturer of affordable protein-rich snacks, which is headquartered in Maryland, the United States. The company’s products are transparent, and it aims to produce high-quality and delicious health-based goods at affordable prices. Moreover, its products are free of sugar, artificial preservatives and colourants, additives, lactose, and gluten.

Other major players in the Chile protein bars market include The Kellogg Company, Fair Foods, Nutracom SA (Your Goal), Nutrifarm Sp. z o.o (Olimp), and Quest Nutrition, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Source
  • Type
  • Protein Content
  • Distribution Channel
Breakup by Source
  • Plant-based Protein Bar
  • Animal-based Protein Bar
Breakup by Type
  • Sports Nutritional Bars
  • Meal-Replacement Bars
  • Snack Bars
  • Others
Breakup by Protein Content
  • Low Protein (0-15 grams) Bar
  • Medium Protein (16-25 grams) Bar
  • High Protein (Above 25 grams) Bar
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialist Retail Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • General Mills, Inc.
  • Mars, Incorporated
  • The Kellogg Company
  • The Wild Protein
  • Fair Foods
  • Nutracom SA (Your Goal)
  • Nutrifarm Sp. z o.o (Olimp)
  • Quest Nutrition
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market attained a value of nearly USD 31.62 million.

The market is estimated to grow at a CAGR of 5.40% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 50.60 million by 2032.

The major market drivers are the surging fitness and health consciousness, the increasing demand for meal-replacement bars, and the rising preference for on-the-go food products.

The growing demand for functional foods and the increasing preference for sugar-free and gluten-free protein bars are the key trends supporting the market development.

The various sources of the product included in the market report are plant-based protein bars and animal-based protein bars.

Protein bars are excellent and convenient sources of protein, fibre, and other essential nutrients, and they support post and pre-workout, increase the energy level of consumers, and boost their metabolism. They are easily available and portable and are extensively used as ideal meal replacements.

The different types of protein bars in the market are sports nutritional bars, meal-replacement bars, and snack bars, among others.

The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialist retail stores, and online, among others.

The major players in the market are General Mills, Inc., Mars, Incorporated, The Kellogg Company, The Wild Protein, Fair Foods, Nutracom SA (Your Goal), Nutrifarm Sp. z o.o (Olimp), and Quest Nutrition, among others.

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30 North Gould Street, Sheridan, WY 82801

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124