Chile Potato Chips Market Report and Forecast 2025-2034

Chile Potato Chips Market Outlook

The Chile potato chips market size was valued at USD 88.89 million in 2024. The market is further projected to grow at a CAGR of 4% between 2025 and 2034, reaching a value of USD 127.12 million by 2034.

Key Takeaways

• The potato industry in Chile is significant, with the country being the sixth largest potato producer in Latin America. The market includes various types of potato chips, such as traditional fried chips, baked chips, kettle-cooked chips, and flavoured chips.

• As per industry reports, Chile produced 1,024,510 tonnes of potatoes in 2022, with a yield of 280,128 g/ha and an area harvested of 36,573 ha.

• The consumption of potatoes in Chile is estimated at 51 kg per capita per year, with around 10% being processed and 15% used as seed potato.

The rising production of potatoes in Chile is a significant driver for the Chile potato chips market growth. As per industry reports, in 2022, Chile’s potato production stood at 1.1 million tons, showing a 15 percent increase compared to the previous year. Moreover, the evolving taste preferences, rising health consciousness, and increasing snacking habits impact the demand for different types of potato chips, such as baked or low-fat potato chips as healthier snacking options.

The expansion of retail outlets and supermarkets in Chile is driving the accessibility and availability of potato chips to consumers. An example of this driver is the increasing presence of international snack brands in Chilean supermarkets.

Local potato chip manufacturers in Chile are introducing flavours inspired by traditional Chilean cuisine, such as merken (smoked chili pepper) or pebre (a spicy condiment), to appeal to local tastes, which has facilitated Chile potato chips market development. Additionally, potato chip brands in Chile are launching flavours like ceviche, a popular seafood dish, or pisco sour, a traditional cocktail, to appeal to consumers looking for unique snacking experiences.

The concept of snacking for mental well-being is gaining traction in Chile. Potato chips are being positioned as a comfort food or a mood-enhancing snack, appealing to consumers looking for indulgent and satisfying snacking experiences. Brands promoting potato chips as a stress-relieving or mood-boosting snack are resonating with consumers seeking emotional satisfaction from their snacking choices.

As per Chile potato chips market analysis, transparency in labelling, including information on ingredients, nutritional content, and sourcing, is a growing market trend. Consumers are increasingly seeking products with clear and honest labelling practices, driving the demand for brands that are prominently displaying information about the origin of potatoes, the use of natural seasonings, and nutritional values on their packaging.

Market Segmentation

Chile Potato Chips Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baked

• Fried

Market Breakup by Flavour

• Plain/Salted

• Flavoured

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Convenience Stores

• Online

• Others

Competitive Landscape

Market players are emphasising nutritional aspects, such as reduced fat content and the use of non-GMO ingredients, to cater to the high demand for potato chips.

• Kellogg Company

• PepsiCo, Inc. 

• LaPotato Chips  

• Kryzpo 

• Tika Chips 

• Others

Key Highlights of the Report