Chile Pet Care Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

Chile Pet Care Market Outlook

The Chile pet care market size was around USD 1,834.2 million in 2023. The market is estimated to grow at a CAGR of 5.9% during 2024-2032 to reach a value of USD 2,587.1 million by 2032.

Key Takeaways

• In 2022, there were approximately 12.5 million dogs and cats residing with their respective owners in Chile.

• A large percentage of households in Chile consider their pets an integral part of their family and modify their homes for their well-being.

• The improving economic conditions and increasing innovations in the pet food market of the country are encouraging pet owners to opt for value-added products, besides essentials.

Owing to the Law on Responsible Pet and Companion Animal Ownership in Chile, which has been in full force since February 2019, pet owners are restraining from abandoning their pets and taking a higher level of responsibility for their welfare. The younger generation of pet owners strongly focus on the well-being of their animals and have increased their expenditure on high-quality pet care products.

In 2021, the import of animal feed accounted to USD 450 million, representing an increase of 69.9% compared to 2020. This is majorly due to the increase in pet humanisation and the rise in the number of pets in Chilean households.

Figure: Chilean import of animal feed (2018-2021; CIF value in USD million)

Key Trends and Developments

E-commerce expansion; rising demand for sustainable pet care products; government support for pet ownership; and rising trend of pet humanisation are the major factors impacting the Chile pet care market growth

Nov 27, 2023

Calibra launched its veterinary diets snacks line of treats for dogs who are on veterinary diets. The product is made available in Latin America and the European Union.

Jun 26, 2023

Juvenia Nutrition, in collaboration with Grupo Molino Chacabuco and Microsules Argentina Laboratory, successfully launched its resveratrol-infused dry dog food in the Chilean market.

Oct 19, 2022

In anticipation of the projected increase in global pet food demand, Nestlé Chile made a strategic decision to invest USD 140 million to expand its Purina brand plant in Teno, located in Chile's Maule Region.

Mar 25, 2022

North American pet products retailer Petco, a subsidiary of Grupo Gigante, announced an investment of USD 2 million for launching its online business in Chile. The company plans to expand its presence in the country with brick-and-mortar stores in the future.

Expansion of e-commerce sector

The growing popularity of e-commerce and the increasing penetration of the internet have increased the presence of pet care products online, allowing pet owners to obtain products effortlessly.

Increasing adoption of sustainable pet care products

The adoption of eco-friendly practices by manufacturers, such as using sustainable ingredients, reducing packaging waste, or supporting ethical sourcing, can appeal to environmentally conscious pet owners, differentiating the brand as a socially responsible manufacturer.

Government initiatives aimed at promoting responsible pet ownership

The Chilean government is encouraging pet owners to responsibly care for their pets and reduce pet abandonment through its Protected Pet program launched in August 2018 as part of its 21020 law for responsible pet ownership approved in July 2017.

Growing trend of pet humanisation

Chilean households consider pets an integral part of the family. As a result, the demand for pet accessories such as brushes and combs and premium foods is increasing. Breeds requiring sophisticated care are increasingly being adopted in Chile.

Chile Pet Care Market Trends

Pet owners' growing emphasis on providing the appropriate nutritional diet for their pets is driving a transition from standard grocery pet food products to those with higher value and nutritional quality. Customers are increasingly scrutinizing the ingredient lists of pet food, while also displaying a stronger preference for chilled and refrigerated offerings, leading to the Chile pet care market development.

By investing in reliable e-commerce platforms, store owners can meet the needs of a rising number of consumers that prefer online shopping. Players can offer subscription memberships for providing pet care products on online platforms and to build brand loyalty. Personalising packages can propel appeal to a vast number of pet owners.

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Market Segmentation

“Chile Pet Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Pet Type

• Dog

• Cat

• Fish

• Others

Market Breakup by Product Type

• Pet Food
  • By Type
    • Dry Food
    • Wet Food
    • Pet Treat
  • By Category
    • Standard
    • Premium
    • Super Premium
• Pet Nutrition
  • By Type
    • Oral Care
    • Dietary Supplements
    • Veterinary Diets
• Pet Grooming Products
  • By Type
    • Shampoos and Conditioners
    • Clippers and Scissors
    • Brushes and Combs
    • Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pet Stores

• Veterinary Clinic and Pet Medical Shops

• Online Retailers

• Others

Based on product type, pet food accounts for a significant Chile pet care market share

The Agriculture and Livestock Service of Chile reported that the Chilean government registered and authorised 147 new imported pet food products in the local market in 2021.

Manufacturers formulate high-quality ingredients and fewer chemical preservatives to create premium diets for pets. In Chile, pet owners are becoming more conscious about their pets' health and overall well-being, leading to a growing inclination towards higher-quality pet food choices.

Meanwhile, the prevalence of oral and dental diseases in dogs and the surging focus on effective preventative dental health regime are driving the development of low-abrasive and non-foaming toothpaste that can suppress plaque among dogs.

Based on distribution channel, supermarkets and hypermarkets account for a significant share of the Chile pet care market

Chile has the presence of major supermarket chains such as Walmart Inc. that offer a variety of pet care products.

Chile has several pet stores in the Metropolitan Region, Antofagasta, Viña del Mar and other cities, providing ease for pet owners to obtain pet care products.

Further, online stores, such as Amazon.com, Inc. and Mercado Libre offer consumers a convenient platform to purchase pet care products.

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Competitive Landscape

The market players are focused on implementing strong sourcing policies, establishing robust supply chain networks, developing a distinctive brand identity, and providing prompt customer service.

Empresas Carozzi SA

Focusing primarily on the Latin American market, Carozzi holds a prominent position in Chile, Argentina, and Peru, particularly in the confectionery and food segments. Carozzi, a prominent player in the pet food industry, offers an array of food products catering to diverse categories of dogs and cats.

Empresas Iansa S.A.

Headquartered in Chile, Empresas Iansa S.A. is engaged in the production and commercialization of a diverse range of products intended for both human and animal consumption.

Proa Sociedad Anónima

Founded in 1939, Proa specializes in the production and marketing of pet food and animal feed, as well as the distribution of eggs for human consumption.

Centro Veterinario Y Agrícola Limitada

Centro Veterinario Y Agrícola Limitada, a privately owned company headquartered in Chile, focuses on pioneering research and development of animal health products, including pharmaceuticals and food, aiming to enhance the well-being of animals.

Other notable players operating in the Chile pet care market are Nestlé S.A., and Mars, Incorporated among others.

Key Highlights of the Report

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Chile Pet Care Market Report Snapshots

Chile Pet Care Market Size

Chile Pet Care Market Trends

Chile Pet Care Market Share

Chile Pet Care Companies