The global champagne market reached a value of around USD 7.26 Billion in 2023. Emerging markets in Asia, Africa, and South America are enhancing global appreciation for champagne. The industry is expected to grow at a CAGR of 4.80% during the forecast period of 2024-2032 to attain a value of USD 11.07 Billion by 2032, owing to the growing trend among consumers for premium and luxury products, resulting in increased demand for high-quality champagnes.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2024-2032
Champagne Market Outlook
*this image is indicative*
| Global Champagne Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 7.26 |
| Market Size 2032 | USD Billion | 11.07 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 4.80% |
| CAGR 2024-2032 - Market by Region | Asia Pacific | 5.4% |
| CAGR 2024-2032 - Market by Country | India | 5.5% |
| CAGR 2024-2032 - Market by Country | Mexico | 5.1% |
| CAGR 2024-2032 - Market by Price | Luxury | 5.7% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 9.3% |
| Market Share by Country 2023 | Italy | 2.3% |
Champagne is a distinct type of sparkling wine that originates from the Champagne region of France or is bottled nearby. This alcoholic beverage is crafted from specific grape varieties and may include flavourings like apple, citrus, and almond to enhance its taste. Aged for at least 15 months, Champagne comes in various sweetness levels, contributing to its higher price and driving champagne demand. In February 2024, Penfolds announced a new Champagne Cuvée Brut, created in collaboration with Champagne Thiénot, at Wine Paris & Vinexpo Paris.
Champagne's connection to luxury fuels robust consumer demand, particularly during festive seasons. Continuous investments in research enhance production methods, ensuring quality and sustainability. Its global attractiveness provides substantial export opportunities in the champagne market, granting access to varied international markets. In 2021, the leading categories in extra-EU sparkling wine exports were prosecco (43%, 273 million litres), champagne (15%, 94 million litres), and cava (10%, 65 million litres). The primary export destinations for EU sparkling wine were the United States (31% of total extra-EU exports, 198 million litres) and the United Kingdom (28%, 177 million litres).
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The champagne market dynamics and trends are driven by multiple factors. Increasing consumer interest in luxury items, particularly during celebrations, plays a significant role. Emerging markets in Asia, Africa, and South America are enhancing global appreciation for champagne. Innovative producers are introducing new blends and limited editions, while sustainable practices draw eco-conscious consumers. LVMH-owned Moët & Chandon has collaborated with Amcor Capsules to create a plastic-free, more sustainable foil cap for its champagne bottles. They plan to launch ESSENTIELLE, a foil made from aluminium and paper, in October 2024.
Tourism in the Champagne region increases product visibility through vineyard tours. The rise in exports, especially to the United States and the United Kingdom, further boosts the champagne market revenue. The champagne market continues to flourish through a blend of tradition and innovation, leading to consistent growth. In June 2024, Uber Bubbles introduced a comprehensive Champagne tour designed for the anticipated 16 million visitors to the City of Lights, offering them a chance to “escape the hustle and experience one of France’s most iconic regions.”
Premiumisation, new varieties and packaging options, sustainability practices are increasing the champagne market value.
There is a growing trend among consumers for premium and luxury products, resulting in increased demand for high-quality champagnes. This movement is driven by an appreciation for artisanship and distinctive flavour profiles. As consumers celebrate special moments, they are willing to spend more on upscale options, prompting brands to innovate with limited editions and unique blends. This emphasis on premium offerings not only fosters brand loyalty but also enhances the champagne market value, motivating producers to uphold ambitious standards and invest in quality production methods. In March 2024, Berkmann Wine Cellars partnered with EPC Champagne to introduce a fresh perspective on Champagne consumption in the UK. EPC Champagne combines innovation, terroir-focused artisanship, and environmental sustainability in Berkmann's Champagne lineup. Their commitment to minimal intervention is reflected in each cuvée, featuring low sugar levels and minimal sulfites. A notable aspect is the heat-sensitive marker on each back label, indicating the optimal serving temperature for the wine.
Sustainability has emerged as a vital focus in the champagne industry, with both consumers and producers prioritizing eco-friendly approaches. Brands are investing in sustainable vineyard management, including organic farming and biodiversity initiatives. The champagne market dynamics and trends are influenced by innovations in packaging, such as lighter bottles and plastic-free caps, which are gaining popularity, aiming to lower production's carbon footprint and attract environmentally aware consumers. By embracing sustainable methods, champagne producers enhance their brand reputation and respond to rising regulatory demands and market preferences for responsible sourcing. In March 2024, Champagne Telmont announced its ambition to become the first climate-positive champagne house by 2030, striving for net positivity by 2050. The initial steps include creating bottles from discarded glass that does not meet chromatic standards, under a project called ‘193,000 shades of green,’ which challenges traditional glass colour norms. Telmont has also eliminated excessive packaging and bespoke bottles.
Tourism significantly contributes to the champagne market growth, with the Champagne region attracting millions for vineyard tours and tastings. Events like champagne festivals enhance consumer appreciation, while brands offer guided experiences that deepen connections to the product. This fusion of tourism and gastronomy enriches the market and highlights champagne's cultural importance. In May 2024, Bollinger revealed plans to elevate wine tourism in anticipation of its 2029 bicentenary, beginning construction on a luxury ecotourism centre featuring a grand cellar for an additional 1,000 barrels, private dining, and a 20-room hotel at Maison Dueil, alongside a pool and wellness area.
Innovative product offerings are playing a crucial role in boosting the global Champagne market, as producers adapt to changing consumer preferences and increasing competition. Many Champagne houses are diversifying their product lines by introducing new varieties, such as organic, biodynamic, and low-sugar options, catering to health-conscious and environmentally aware consumers. For example, Moët & Chandon launched its "Moët Ice Impérial" to cater to the growing trend of chilled Champagne served in casual, outdoor settings. Packaging innovation has also become a key differentiator, with brands experimenting with unique bottle shapes, vibrant colours, and eco-friendly materials. In recent years, premium and luxury packaging—like limited-edition designs and personalised labels—has gained popularity, especially for gifting and special occasions.
Social media has become a powerful tool for Champagne brands to connect with younger, digitally savvy consumers, particularly on platforms like Instagram and TikTok. These platforms enable brands to showcase Champagne as a symbol of luxury, celebration, and status, aligning with the aspirations of millennials and Gen Z. The hashtag #Champagne has garnered millions of posts across these platforms, driving visibility and engagement. Brands like Dom Pérignon and Veuve Clicquot have leveraged Instagram’s visual appeal to create a luxurious and aspirational brand image. TikTok, with its viral video format, also helps Champagne brands engage in creative and interactive ways, encouraging users to create their own Champagne-related content. This increased social media presence is vital in expanding the reach of Champagne, especially among younger consumers.
The champagne market faces several key restraints, including stringent regulations that limit growth for new and existing producers. Climate change affects grape quality and yield, while high production costs drive up prices, potentially reducing accessibility. Market saturation complicates entry for newcomers, and changing consumer preferences towards casual drinks can diminish demand.
Economic downturns may also reduce luxury spending. Additionally, competition from other sparkling wines, such as Prosecco and Cava, poses a challenge. Lastly, supply chain disruptions from events like pandemics or geopolitical tensions can impact production and distribution, further complicating the champagne market landscape.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The EMR’s report titled “Champagne Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Price
Market Breakup by Distribution Channel
Market Breakup by Region
Market Analysis by Type
Brut Champagne appeals to a wide audience because of its dry flavour, attracting various consumers for occasions ranging from casual get-togethers to formal events. Its adaptability in food pairings enhances dining experiences, increasing sales in restaurants and at events. As a mainstay in luxury markets, it upholds a prestigious reputation that encourages investment in high-quality products. The steady demand throughout the year contributes to market stability, and its cultural significance nurtures a sense of tradition, boosting popularity during special events and milestones, and thereby driving champagne industry revenue. In June 2024, Laurent-Perrier introduced “Heritage,” a new multi-vintage blend launched in London, designed to fill the gap between its Brut NV and the premium Grand Siècle cuvée, priced at £75.
Rosé Champagne is distinguished by its unique flavour profile, combining the crispness of white wine with the fruity notes of red, appealing to adventurous consumers in search of new experiences. Its eye-catching pink colour enhances its marketability, making it particularly popular on social media among younger demographics. Demand for Rosé Champagne typically surges during warmer seasons and festive events, driving sales during peak times. The rising interest in sparkling rosé provides producers with several opportunities in the champagne market to develop specialized products and limited editions for collectors. In February 2024, Veuve Clicquot launched La Grande Dame Rosé 2015, their prestige cuvée, celebrating "optimism through colour." This tenth edition features a Pinot Noir-dominated blend from the 2015 vintage and honours the legacy of Madame Clicquot, with both its white and rosé versions regarded as some of the house's most prestigious offerings.
Market Analysis by Price
Mid-range champagne strikes a balance between quality and affordability, making it accessible to a wider audience and encouraging regular purchases. Its reasonable price fosters brand loyalty, while its versatility makes it suitable for both casual and formal occasions. Additionally, producers can experiment with unique blends, and these options often introduce consumers to premium champagne, boosting overall growth in the champagne industry. In May 2024, Nicolas Feuillatte introduced its Réserve Exclusive, targeting the mid-range market. This champagne merges traditional craftsmanship with contemporary winemaking methods, offering an attractive choice for consumers looking for high quality at an affordable price.
Luxury champagne is synonymous with exclusivity and high quality, appealing to affluent consumers seeking unique experiences. Its association with celebrations enhances its desirability, reinforcing cultural traditions. Strong marketing strategies foster emotional connections and brand loyalty. Additionally, luxury champagne fetches high prices, resulting in greater profit margins and elevating the champagne market revenue. In March 2024, Taittinger introduced the Comtes de Champagne Blanc de Blancs 2011, highlighting its exclusivity and superior quality. The launch featured a series of tastings at upscale venues, drawing connoisseurs and enthusiasts alike.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Europe Champagne Market Analysis
Europe is at the forefront of champagne demand, with significant contributions from Germany, Italy, and France. Champagne houses boost local economies through tourism, while the region’s cultural heritage symbolizes celebration. Strict regulations ensure quality and authenticity, enhancing champagne's prestige and value in Europe. In May 2022, the Moët & Chandon Champagne Bar opened in Harrods, featuring a stunning 21m x 5m gold chandelier. The intimate 34-seat venue offered a full range of Moët champagnes, including iconic and Grand Vintage selections.
| CAGR 2024-2032 - Market by | Country |
| India | 5.5% |
| Mexico | 5.1% |
| Saudi Arabia | 5.0% |
| UK | 4.7% |
| USA | 4.5% |
| Canada | XX% |
| France | XX% |
| Italy | XX% |
| China | XX% |
| Japan | XX% |
| Australia | 4.5% |
| Brazil | XX% |
| Germany | 4.3% |
North America Champagne Market Trends
The North American champagne market value is supported by key players such as Moët Hennessy USA, Louis Roederer, Pernod Ricard USA and Taittinger. In July 2024, Wente Family Estates imported and distributed the Champagne Castelnau brand in the US, marking its debut in the country. This was also the first time Wente distributed champagne, featuring a Brut cuvée priced at USD 54.99 and a 2008 Brut Blanc de Blancs at USD 89.99.
Asia Pacific Champagne Market Insights
In India, companies such as Chandon India, Paul John Distillery, and Domaine Chandon are contributing to the champagne market share in the Asia-Pacific region. In Japan, the pairing of champagne with local cuisine, particularly sushi, enhances consumption. Brands tailor their marketing strategies to appeal to Japanese consumers, boosting loyalty, while festivals and tastings raise awareness and drive sales in major cities. In August 2022, Japanese rock star YOSHIKI launched his champagne brand in collaboration with Champagne Pommery. This champagne blends Chardonnay, Pinot Noir, and Pinot Meunier sourced from 40 villages in the Côte des Blancs and Montagne de Reims.
Latin America Champagne Market Analysis
Key markets in the region include Brazil, Mexico, and Argentina, where demand for champagne is high. In 2021, D.M. Brut, launched a limited-edition, sulfite-free sparkling wine crafted by winemaker Dom Maria in Brazil. Produced using the traditional Champagne method, it involves bottle fermentation. This wine, a blend of Chardonnay and Pinot Noir grapes, is aged for 12 months and features notes of tropical fruit, green apple, citrus, and pineapple.
Middle East and Africa Champagne Driving Factors
The African champagne market is growing, with governments in Egypt, Ethiopia, and Morocco recognizing its potential for investment by local and international brands. This environment encourages collaboration among producers, distributors, and retailers to improve marketing and market efficiency. In September 2022, the renowned Champagne Salon launched its 2012 vintage, marking its first release in four years. This iconic champagne represents one of the finest examples of the traditional method of Chardonnay. Notably, it is the first "blanc de blancs" champagne, crafted entirely from 100% Chardonnay.
Innovative startups in the champagne market enhance product diversity with unique blends, prioritize eco-friendly practices to attract sustainability-conscious consumers, and leverage technology for improved efficiency. They employ engaging marketing strategies to connect with younger audiences and maintain flexibility, allowing them to quickly adapt to changing market trends and consumer preferences.
Champagne Cattier: This innovative house focuses on eco-friendly production methods and modern marketing strategies. By introducing unique blends and engaging storytelling, Champagne Cattier appeals to a younger demographic, establishing a strong brand identity in a competitive market.
Champagne Leclerc Briant: Emphasising organic and biodynamic practices, Leclerc Briant aims to create champagnes that reflect their terroir. The startup utilizes low-intervention winemaking techniques, attracting environmentally conscious consumers who appreciate high-quality, sustainable products in the luxury segment.
Key market players prioritise sustainable viticulture, employing organic and biodynamic farming practices in their vineyards. They combine traditional methods with modern techniques to produce champagnes that reflect the unique terroir. With a deep-rooted heritage and a commitment to quality, they continue to represent sophistication in the champagne industry.
THIENOT SAS Company: Founded in 1985 and headquartered in Épernay, France, it is renowned for crafting exceptional champagne. The company emphasizes quality and innovation, producing a range of prestigious labels that reflect the elegance of the champagne region, appealing to connoisseurs and collectors worldwide.
Champagne Piper-Heidsieck: Established in 1785 and based in Épernay, France, it is a historic producer known ...
LANSON-BCC Group: Founded in 2005 and headquartered in Reims, France, the Lanson-BCC group is a key player in ...
Pernod Ricard SA: Established in 1975 and headquartered in Paris, France, it is a leading global spirits and w...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the champagne market report are Champagne Laurent-Perrier, Champagne Taittinger CCVC, Vranken-Pommery Monopole, Champagne Perrier-Jouët, MOËT & CHANDON, and Champagne Louis Roederer, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2023, the champagne market reached an approximate value of USD 7.26 Billion.
The market is assessed to grow at a CAGR of 4.80% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 11.07 Billion by 2032.
The major drivers of the market include the rising demand for alcoholic beverages, increasing consumption of champagne by young adults, and growing usage of champagne in cooking.
Availability of a wide variety of flavoured champagnes, increasing influence of cocktail culture, shifting tastes of consumers towards expensive champagne, and legalisation of online alcohol delivery are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various distribution channels for champagne include supermarkets/hypermarkets, convenience store, speciality stores, and online, among others.
The major players in the champagne market, according to the report, are THIENOT SAS Company, Champagne Piper-Heidsieck, LANSON-BCC group, Pernod Ricard SA, Champagne Laurent-Perrier, Champagne Taittinger CCVC, Vranken-Pommery Monopole, Champagne Perrier-Jouët, MOËT & CHANDON, and Champagne Louis Roederer, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Price |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share