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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Cereal Bars Market Outlook
The global cereal bars market attained a value of USD 13.50 billion in 2023. The cereal bars market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 4%.
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Establishing joined warehouses at critical locations to deliver the goods in a timely fashion is expected to be a vital driving factor in the cereal bars market in the coming years. In 2020, North America had a significant demand share in the cereal bars market due to the changing customer eating habits such as snacking in between meals and having snacks instead of full meals.
Market Segmentation
Cereal bars fulfil various dietary requirements with low salt, low cholesterol, and minimal or no sugar content.
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The cereal bars market can be broadly categorised based on:
- Product:
- Granola/Muesli Bars
- Other Bars
- Distribution Channel:
- Convenience Stores
- Supermarkets/Hypermarkets
- Speciality Stores
- Online Stores
- Other Distribution Channels
The EMR report looks into the regional cereal bars markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The increasing purchasing power parity is likely to drive the demand for snacks over the forecast period. The high demand for healthy cereal bar products is expected to boost the growth in various countries, including China, the U.S., and India. Granola bars help to build stronger bones, increase skin quality, and control diabetes while lowering blood pressure; thus, the growing demand for granola bars is expected to drive the industry growth. The increasing snacking trend among younger consumers is expanding the cereal bars market in Europe.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global cereal bars market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- PepsiCo, Inc. (NASDAQ: PEP)
- Kellogg Company
- Freedom Foods Group Limited
- Kind LLC
- Clif Bar & Company
- General Mills, Inc.
- Sproutlife Foods Pvt. Ltd. (Yoga Bar)
- Others
The EMR report gives an in-depth insight into the cereal bars market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global cereal bars market attained a value of nearly USD 13.50 billion.
The market is projected to grow at a CAGR of 4% between 2024 and 2032.
The major drivers of the market include the growing purchasing power, product diversification, and the rising establishment of joined warehouses at critical locations to deliver the goods in a timely fashion.
Increasing availability of cereal bars and changing customer eating habits such as snacking in between meals and having snacks instead of full meals are the key trends propelling the growth of the market.
The major regions in the market are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The leading products in the global cereal bars market are granola/muesli bars, among others.
The significant distribution channels in the market are convenience stores, supermarkets/hypermarkets, speciality stores, and online stores, among others.
The major players in the market are PepsiCo, Inc., Kellogg Company, Freedom Foods Group Limited, Kind LLC, Clif Bar & Company, General Mills, Inc., and Sproutlife Foods Pvt. Ltd. (Yoga Bar), among others.
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