Global Carpet Cleaning Products Market Report and Forecast 2024-2032

Global Carpet Cleaning Products Market Outlook

The global carpet cleaning products market size reached approximately USD 1.66 billion in 2023. The market is further projected to grow at a CAGR of 4.5% between 2024 and 2032, reaching a value of USD 2.43 billion by 2032.

Key Trends in the Market

Carpet cleaning products refer to products that are used in removal of spots, stains, and odours, among others, from carpets. These products are available in a variety of formulations such as liquids, shampoos, and sprays and are available in various price ranges.

• The increasing travel and tourism activities is boosting the carpet cleaning products market growth as hotel and restaurants heavily invest in maintenance and cleaning activities in order to enhance the aesthetic appeal of the place and improve customer satisfaction. Additionally, regular carpet cleaning also ensures the health and wellness of the employees and the guests.

• The rising investments by the key market players towards the development of organic carpet cleaning products owing to the increasing awareness about the harmful effects associated with utilisation of chemical filled products on a regular basis is offering lucrative growth opportunities to the market.

• The growing availability of carpet cleaning products across different distribution channels including hypermarkets and supermarkets, convenience stores, and online distribution channels, among others is supporting the market expansion. The threat of bacterial infestation in carpets and rugs is further supporting the product utilisation.

Global Carpet Cleaning Products Market Analysis

On the basis of nature, the market is bifurcated into chemical and organic. Based on product type, the market is divided into shampoo, spray, and liquid, among others. On the basis of price range, the market is categorised into premium, mid-range, and economic.

Based on end use, the market is classified into residential, commercial, and hotels and restaurants. On the basis of distribution channel, the market is segregated into hypermarkets and supermarkets, convenience stores, speciality stores, and online, among others.

Based on region, the carpet cleaning products market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Rug Doctor LLC

• The Clorox Company

• Church & Dwight Co., Inc.

• Zep Inc.

• Maruti Cleancare Pty Ltd.

• BISSELL Inc.

• PLZ Corp.

• Acdoco Ltd.

• The Kroger Co

• Alfred Kärcher SE & Co. KG

• Others

Market Share by Product Type

Liquid carpet cleaners are expected to account for a significant carpet cleaning products market share in the coming years. This growth can be attributed to their ability to completely eliminate smears, spots, foul odour, and stains of grease and grime and their cost-efficient nature. The liquid detergent compound aids in effective cleaning of rugs and carpets and can also be used in conjunction with machines. The effective and easy application of the product is further supporting the segment growth.

Market Share by Region

North America is anticipated to witness significant growth over the forecast period. This growth can be attributed to the rising disposable incomes in the region and increasing popularity of carpet flooring in both residential and commercial sectors. The ability of carpets to provide insulation by keeping the heat in and cold air out is further increasing the adoption of carpeting in the region, bolstering the carpet cleaning products market demand. Increasing emphasis on hygiene and cleanliness due to growing threat of infectious bacteria is also boosting the requirement for carpet cleaning products.

Competitive Landscape

Rug Doctor LLC is known for providing maintenance and cleaning services to customers around the globe. The company also offers renting and buying of cleaning solutions and systems. Rug Doctor was founded in 1972 and is headquartered in Texas, United States.

The Clorox Company is involved in the production of various cleaning products including carpet shampoos and carpet sprays, among others. The company was founded in 1913 and is headquartered in California, United States.

Church & Dwight Co., Inc. is one of the leading providers of consumer goods, speciality products, and household products. The company is dedicated towards innovating and developing novel products for providing cleaner environments and enhancing the lives of their customers.

Other carpet cleaning products market key players include Zep Inc., Maruti Cleancare Pty Ltd., BISSELL Inc., PLZ Corp., Acdoco Ltd., The Kroger Co, and Alfred Kärcher SE & Co. KG, among others.

Key Highlights of the Report

Carpet Cleaning Products Market Report Snapshots

Carpet Cleaning Products Market Size

Carpet Cleaning Products Market Analysis

Carpet Cleaning Products Market Share

Carpet Cleaning Products Companies