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Report Overview

The global cannabidiol market was valued at USD 7.10 Billion in 2024, driven by the increasing legalisation of marijuana and its widespread application across various industries. It is expected to grow at a CAGR of 19.40% between 2025-2034, reaching a value of USD 41.81 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Various governments' increasing approvals of the use of cannabidiol are a major factor in improving the acceptance rate, consumption rate, and demand rate of cannabidiol, ultimately contributing to the growth of the overall cannabidiol market.
  • The health and wellness industry has increased the demand and market growth for cannabidiol because of its property to reduce pain and promote healing. Moreover, cannabidiol also helps fight anxiety and depression which is growing in prevalence around the world.
  • Cannabidiol also has applications in skin care products to treat wrinkles and acne which has increased its demand from the cosmetics and self-care industry, fuelling the growth of the overall market.

Compound Annual Growth Rate

Value in USD Billion

19.4%

2025-2034


Cannabidiol Market Outlook

*this image is indicative*

Cannabidiol Market Overview

Cannabidiol, also known as CBD, is an active ingredient found in the cannabis plant that is not addictive. The cannabis plant is also known as hemp or cannabis sativa. It has numerous health benefits including helping reduce PTSD symptoms, easing diabetic complications, treating opioid addiction, offsetting depression and anxiety, protecting against neurological diseases, relieving pain, and alleviating ALS symptoms.

cannabidiol market

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Cannabidiol Market Growth Drivers

Pharmaceutical Advancements Driving Global Cannabidiol Market Growth

The rising demand for pharmaceutical-grade cannabinoid products and expanding regulatory support for cannabinoids drive the cannabidiol market globally. In November  2024, Vantage Hemp Co. announced the commercial launch of its pharmaceutical-grade CBG isolate, manufactured in a certified GMP facility with cGMP compliance. Alongside this launch, Vantage made strides in Brazil by validating a client’s formula under ANVISA’s RDC 327 framework and applying for ANVISA Good Manufacturing Practices Certification. These developments set new industry standards and expand access to compliant cannabinoid products, positioning Vantage to significantly impact market growth during the forecast period.

Innovative Drug Formats to Boost Cannabidiol Market Value

The increasing focus on enhanced bioavailability and consumer-friendly drug delivery systems is reshaping the cannabidiol market. In June  2024, dsm-firmenich introduced CBtru®, an advanced CBD drug product intermediate designed for oral solid dosage formats, including tablets and chewables. This IP-protected product enables higher drug loading and improved bioavailability, revolutionising patient-friendly CBD-based therapies. By enabling development of orally disintegrating tablets with superior functionality, CBtru® enhances therapeutic outcomes and convenience. These advancements are poised to drive market development, with dsm-firmenich setting benchmarks in cannabinoid innovation and expanding opportunities for CBD’s adoption in mainstream healthcare solutions.

Cannabidiol Market Trends

Cannabidiol Market Segmentation

cannabidiol market by segments

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The market report offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

  • Hemp 
  • Marijuana 

Market Breakup by Sales Channel

  • Business to Business (B2B) 
  • Business to Consumer (B2C)

Market Breakup by End User

  • Medical 
    • Chronic Pain 
    • Mental Disorders 
    • Cancer 
    • Others 
  • Personal Use 
  • Pharmaceuticals 
  • Wellness 
    • Food and Beverages 
    • Personal Care and Cosmetics
    • Nutraceuticals 
    • Others

Market Breakup by Region

  • North America 
  • Europe  
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 

Cannabidiol Market Share

Market Segmentation by Source to Undergo Noticeable Growth 

The hemp segment dominates the market due to its lower THC content, making it widely accepted for therapeutic and wellness applications. Legalisation and regulatory support for hemp-derived products across various countries further boost its adoption. Hemp is cost-effective to cultivate, ensuring a consistent supply for manufacturers. The rising demand for CBD in wellness products like cosmetics and nutraceuticals drives future growth. With its versatility and broader acceptance in legal markets, the hemp segment is poised to drive market growth during the forecast period, solidifying its position as the primary source for CBD production globally.

B2C Channel to Lead the Cannabidiol Market Segmentation by Sales Channel

The business-to-consumer (B2C) segment holds a significant share of the market, fueled by the increasing preference for online shopping and direct retail sales. E-commerce platforms offer consumers convenient access to a wide range of CBD products, complete with detailed product information and competitive pricing, making it easier for people to explore new offerings. A notable development occurred in June  2024, when Curaleaf Holdings Inc., a global leader in cannabis products, launched a new line of hemp-derived THC products under its Select and Zero Proof brands. These products became available for direct consumer orders via Curaleaf’s new online platform as well. This move underscores the growing importance of the B2C channel, as it provides direct access to Farm Bill-compliant, hemp-derived products.

The surge in wellness and self-care trends also plays a pivotal role, with more individuals seeking CBD for personal health. As digital marketing strategies improve and access to CBD products becomes more seamless, the B2C segment will continue to drive market expansion and enhance consumer adoption worldwide.

Rising Application in the Wellness Sector is Set to Elevate Cannabidiol Market Value

The wellness segment is expected to lead the market by end user, driven by increasing consumer interest in CBD-infused products for relaxation, skincare, and dietary health. Applications in food and beverages, personal care, and nutraceuticals dominate, with CBD’s therapeutic benefits enhancing its appeal. Rising disposable incomes and a focus on natural remedies propel growth in this segment. Manufacturers are innovating with novel product formats, meeting diverse consumer demands. As wellness trends continue to rise globally, the segment is expected to expand further, elevating the overall market value of cannabidiol in the forecast period.

Cannabidiol Market Analysis by Region

North America is expected to hold a significant share of the market due to its early legalisation of CBD across various states, creating a mature regulatory framework. The region boasts a robust network of manufacturers, distributors, and retailers, supported by advanced agricultural practices for hemp cultivation. Consumer awareness of CBD’s therapeutic and wellness benefits is notably high, driving demand across personal care, pharmaceuticals, and nutraceuticals. Additionally, significant investments in research and product innovation by North American companies contribute to the market’s expansion. The region’s focus on developing high-quality, diverse CBD products ensures its dominance and paves the way for sustained growth in the forecast period.

Leading Players in the Cannabidiol Market

The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Charlotte’s Web Inc.

Established in 2014 and based in Colorado, Charlotte’s Web Inc. is a leading wellness and fitness company committed to creating a healthier world. The company is renowned for its high-quality, full-spectrum CBD products that aim to improve individuals’ well-being. With a focus on wellness, Charlotte’s Web offers a wide range of products, including CBD oils, gummies, capsules, and topicals, designed to support daily health and fitness routines. The company prioritizes transparency in sourcing and manufacturing, with all products undergoing rigorous third-party testing to ensure quality and consistency. Charlotte’s Web has become a trusted brand among consumers seeking natural alternatives for pain relief, anxiety management, and overall wellness.

Medical Marijuana, Inc.

Founded in 2003 and headquartered in Oregon, Medical Marijuana, Inc. was the first publicly traded c...

CV Sciences Inc.

Founded in 2010 and headquartered in California, CV Sciences Inc. combines science and nature to imp...

Endoca BV

Endoca BV, established in 2010 and headquartered in the Netherlands, is a key player in the internat...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include Gaia Herbs, Inc., CBD Store, Medterra CBD, LLC, Anthology Brands, The CBDistillery, and NuLeaf Naturals, LLC.

Key Questions Answered in the Cannabidiol Market

  • What was the global cannabidiol market value in 2024?
  • What is the cannabidiol market forecast outlook for 2025-2034?
  • What is market segmentation based on source?
  • What is market breakup based on sales channel?
  • What is market segmentation based on end user?
  • What are the major factors aiding the cannabidiol market demand?  
  • How has the market performed so far and how is it anticipated to perform in the coming years? 
  • What are the market's major drivers, opportunities, and restraints?  
  • What are the major cannabidiol market trends?
  • Which source will lead the market segment?  
  • Which end user will lead the market segment?
  • Who are the key players involved in the cannabidiol market? 
  • What is the patent landscape of the market? 
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

Cannabidiol Market Report Snapshots

Cannabidiol Market Size

Cannabidiol Market Share

Cannabidiol Market Trends

Cannabidiol Market Growth

Cannabidiol Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

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Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Source
  • Sales Channel
  • End User
  • Region
Breakup by Source
  • Hemp
  • Marijuana
Breakup by Sales Channel
  • Business to Business (B2B)
  • Business to Consumer (B2C)
Breakup by End User
  • Medical
  • Personal Use
  • Pharmaceuticals
  • Wellness
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Charlotte's Web, Inc.
  • Medical Marijuana, Inc.
  • CV Sciences, Inc.
  • Endoca BV
  • Gaia Herbs, Inc.
  • CBD Store
  • Medterra CBD, LLC
  • Anthology Brands
  • The CBDistillery
  • NuLeaf Naturals, LLC

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