Canada Whiskey Market Report and Forecast 2024-2032

Canada Whiskey Market Size

The Canada whiskey market was valued at USD 2.33 billion in 2023. The market is further projected to grow at a CAGR of 3.93% between 2024 and 2032, reaching a value of USD 3.46 billion by 2032.

Canada Whiskey Market Outlook

• Hiram Walker and Sons, the southernmost Whisky distillery in Canada is the largest in North America.

• As of April 2024, there are 280 alcohol distilleries in the country.

• Popular Canadian whiskey includes Forty Creek Cherrywood Reserve, Crown Royal 18-Year-Old, Canadian Club Invitation Series 15-Year-Old Sherry Cask, and the whole Crown Royal Noble Collection.

Canada Whiskey Market Growth

The presence of several large and small distilleries in Canada drives the whiskey market growth. Canada is currently home to eight large whiskey distilleries and a rapidly growing micro-distillery market. The prominent distilleries in the country include Valleyfield in Quebec; Gimli in Manitoba; Hiram Walker, Forty Creek, and Canadian Mist in Ontario; and Alberta Distillers, Highwood, and Black Velvet in Alberta. Popular craft distilleries in Canada are Stillhead Distillery, Dubh Glas, Sons of Vancouver, Two Brewers, Wild Life, North of 7, Last Mountain, and Last Straw. There is a rising popularity of malted whiskey in Canada using locally grown ingredients, such as barley produced in British Columbia. Peppery flavours with cinnamon and wood spice are added to the whiskey making it an attractive choice for consumers.

According to the Canada whiskey market analysis, whiskey production in Canada is well regulated. Canadian whisky needs to be aged at least three years according to The Food and Drugs Regulatory (FDR) organisation. Further, Canada’s 9.09% legislation allows whisky producers to mix up to 9.09% or 1/11th of the composition of the whiskey into their blend and still label and market it as Canadian Whisky. Flavourings added to the whiskey, such as domestic or imported spirits need to be aged only for two years.

Canada Whiskey Industry Segmentation

Canada Whiskey Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Type

• Irish Whiskey

• American Whiskey

• Scotch Whiskey

• Canadian Whiskey

• Others

Market Breakup by Raw Material

• Malt

• Wheat

• Rye

• Corn

• Blended

• Others

Market Breakup by Quality

• Premium

• High-End Premium

• Super Premium

• Others

Market Breakup by Size

• 180 ml

• 375 ml

• 750 ml

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Region

• British Columbia

• Alberta

• The Prairies

• Central Canada

• Atlantic Canada

Canada Whiskey Market Share

Scotch whiskey accounted for a substantial portion of the market as it is well-liked across the globe for its flavor, texture, and aroma. Millennials around the world are fond of this type of whiskey because of its complexity and unique flavor. In order to meet the needs of a wide range of customers, scotch whiskey has become more popular in bars, restaurants, and nightclubs due to its availability in both the premium and high-end premium segments.

Additionally, American whiskey is the second most popular product on the market. This growth in consumption is primarily due to the United States' ageing population and its accessibility in different price ranges. Additionally, American whiskey is exported to a number of Asian and African nations, which boosts output and increases brand competition in those regions.

Leading Companies in Canada Whiskey Market

The key players in the market are producing high-quality whiskey using locally procured ingredients.

• Brown-Forman Corporation 

• Diageo plc 

• William Grant & Sons Ltd. 

• Chivas Brothers International Limited 

• Irish Distillers International Limited 

• Sazerac Co, Inc. 

• Beam Suntory Inc. 

• Davide Campari N.V. 

• Others

Key Highlights of the Report