The Canada virtual reality market was valued at USD 325.05 Million in 2024. The industry is expected to grow at a CAGR of 9.10% during the forecast period of 2025-2034. The emerging government initiatives in the cities combined with infrastructure development have driven the market. Demand for virtual reality incitements increases with investment in projects like smart cities, transport systems, and rigid industrial facilities. Thereby, virtual reality (VR) has become a tool for planning and designing through training across the board among stakeholders to visualize building activity virtually before actual construction. This technology improves efficiency, cut costs, and reduces mistakes. Hence, the growing demand has resulted in the market attaining a valuation of USD 776.60 Million by 2034.
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The Canada virtual reality market has undergone several changes in the recent past and has become a fast-emerging sector with various applications. Major dynamic changes were caused by considerable interest in gaming and research. Mass adoption started taking place quite later with affordable yet good-quality headsets. The growth was formerly challenged because of hardware limitation, content creation, and market awareness.
However, with time, Canada virtual reality market companies like Archiact based in Vancouver, became one of the top VR game developers driving the consumer VR market with exciting titles like Evasion and The Gallery. Vancouver's Oculus subsidiary, Facebook, and HTC Vive, also considerably propelled the industry with the availability of high-performance headsets that made VR more accessible and immersive. The market has currently grown hugely due to rapid development in particular applications such as medical training and therapeutic VR for pain management and PTSD, as well as remote learning. Further, software development advancements have gradually enabled the use of mainstream VR today. Additionally, the market has become commercially accessible through other sectors such as health care, education, and manufacturing.
Value in USD Million
2025-2034
Canada Virtual Reality Market Outlook
*this image is indicative*
Currently, the healthcare industry is the top lucrative niche driving the Canada virtual reality market revenue with applications in medical training, patient rehabilitation, and therapeutic uses. VR creates realistic yet immersive environments that make it an excellent tool for simulating surgeries and hands-on training for medical students while also offering assistance during difficult procedures. For instance, companies like Intelerad in Montreal are using VR to boost the virtual training of their diagnostic trainees, while there are also established programs in which patients are treated with VR for pain management, PTSD treatment, and stroke recovery.
On the other hand, VR stands to completely change the way a student interacts with content within the education space. Canadian universities using VR are integrating the technology into their curriculums to offer students engaging real-world learning experiences. Medical, engineering, and architectural students can carry out 3D models and virtual simulations as part of their training, thus giving them a better understanding of quite complex concepts. This was, of course, fast-tracked due to the outbreak of COVID-19 as institutions attempted to deliver innovative methods of remote learning. Thus, the future of immersive virtual classrooms and real practice environments is a unique niche that can stimulate the Canada virtual reality market growth.
Key trends emerging in the market are virtual reality in manufacturing and industry, real estate virtual tours, virtual reality in gaming and entertainment, and government support for VR innovation.
VR-technology-based realistic simulations for training, prototyping and design in the manufacturing industry, is a unique virtual reality market trend in Canada. For example, companies like Magna International use VR to teach workers how to use complex machines with no risk of real-world damage. Furthermore, such technological improvements in the real estate world make it possible for engineers to view prototypes in 3D, thereby enabling greater operational efficiencies and cost savings without safety improvements. As Industry 4.0 is getting popular among Canadian manufacturers, the role of VR will expand to improve production processes and further empower the workforce.
The Canada virtual reality market is all set to revolutionize the real estate sector by providing virtual property tours that will allow potential buyers to assess future homes from remote locations as well. Real estate developer companies such as RE/MAX and Royal LePage, are integrating direct Application Programming Interfaces with VR technology for fabulous immersive property listings. The trend, which started during the pandemic, has continued to gain popularity as an interactive alternative, which is easier than the traditional way of visiting such properties. Most importantly, this area of growth will save time for developers, agents, and buyers, thus all these factors make this a key trend.
The VR gaming market in Canada has grown fast with tremendous technological breakthroughs in hardware and software. The increasing popularity among the young generation has driven the demand for high-quality headsets and content for such immersive gaming experiences. This virtual reality market trend in Canada is expected to continue with large investments from giant companies like Oculus and HTC Vive. Further, the market has also seen an expansion of VR-based entertainment options including virtual arcades. At the same time, Canadian companies can tap the domestic and international gaming markets.
The government of Canada is providing enough support for emerging technologies including virtual reality both in terms of grants and funding and by tax incentives. Government-aided programs like the Scientific Research and Experimental Development (SR&ED) tax credit is encouraging Canadian companies to invest in research and development on VR technologies especially in healthcare, education, and manufacturing. Provincial governments, including Quebec and Ontario, are providing additional funding and incentives for VR-focused startups and tech companies. This strong government backing helps innovation and provides firms with resources to innovate, build new products, thereby propels the Canada virtual reality market revenue.
The rapid uptake of VR technology in the healthcare industry has stimulated huge growth in the Canada virtual reality market. In fact, this technology is implemented for several purposes such as medical training, patient treatment, and rehabilitation. For example, medical students and medical professionals are employing VR simulations to practice surgeries and procedures in a risk-free environment. Currently, VR is also being used for therapy and treatment of phobias, anxiety, and trauma. The global populace's increasing acknowledgment of the efficacy of VR towards healthcare practice continues to spur its adoption, all affecting the growing VR market of Canada.
Improvements in technology and continuous innovation are also driving the Canada virtual demand. Startup companies are thoroughly investing in these advanced technologies to maximize the VR experience. Innovations within hardware such as head-mounted displays and gesture-tracking devices are being introduced to enhance immersion and user-friendliness in VR. Software innovations include better graphics and more interactive content to allow for diverse cross-sectoral applications of VR technologies.
The EMR’s report titled “Canada Virtual Reality Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
On the basis of device, the market can be divided into the following:
On the basis of technology, the market can be divided into the following:
On the basis of component, the market can be divided into the following:
On the basis of application, the market can be divided into the following:
Based on region, the market can be segregated into:
Market Insights by Device
The growing demand for enhanced immersiveness in virtual experiences, coupled with increased accessibility across more industries, is indeed the key pull factor driving the whole device segment in Canada virtual reality market. HMDs or state-of-the-art VR headsets provide users access to greatly immersive environments which makes them indispensable for virtual applications in gaming, healthcare, and education. Gesture-tracking devices are expected to grow at 11.6% CAGR over the forecast period. These devices are creating strong interactivity among users through natural interfaces and feedback, especially in applications such as healthcare simulation and remote collaboration. Lastly, projectors and display walls play a unique role in increasing visibility and accessibility of VR technology to enterprises and individuals, especially in collaborative workspaces and immersive marketing. All these devices offer improved enhanced experiences and also reduce costs, thereby triggering the demand.
By Technology Analysis
Key market drivers responsible for pushing the semi-immersive and fully immersive, as well as non-immersive technologies is the increasing use of these by both users at home and organizations for business purposes. Semi-immersive and fully immersive experiences require high involvement from users. These create highly interactive, and realistic experiences, hence are growing more popular in healthcare, education, and entertainment areas where hands-on practice in realistic simulation engagements is required. This category has primarily driven the Canada virtual reality market revenue. In contrast, non-immersive technology, which is expected to grow at 12.6% CAGR over the forecast period, offers only rudimentary and cost-effective measures for organizations or educational institutions wanting to create such environments virtually without even cutting-edge hardware.
Market Analysis by Component
Technological innovations, lowered costs, and increasing demand are regarded as the top driving forces for hardware and software in the Canada virtual reality market. On the end of the hardware, weightless and better viewing capacity improvements in the designing and manufacture of VR headsets enable VR access to consumers and enterprises. In addition, rapid improvements in software in the VR technology area are accelerating through better VR content generation tools, simulation platforms, and specific application solutions for healthcare, education, and manufacturing industries. Both components help more immersive experiences-in-training and entertainment as well in design, making further strides in the market growth.
Market Insights by Application
The application segment, in the Canada virtual reality market comprises aerospace & defense, consumer, commercial, and healthcare sectors. Simulation training through VR is increasingly becoming a breeding ground for military personnel and pilots to try out risky actions in a controlled environment to cut costs and improve safer methods of training. The consumer application was driven by the growing popularity of VR gaming, entertainment, and virtual experience with affordable headsets. This has considerably spiked new consumer interest in virtual interactive experiences. Among the commercial uses, currently, VR is extending more into real estate, retail, and marketing with a taste of virtual tours and many more interactive experiences. Finally, VR is changing the landscape in terms of medical training, rehabilitation, and therapeutic solutions in the health sector, offering many different and new approaches to pain alleviation, PTSD, and physical therapy.
British Columbia Virtual Reality Market Drivers
The virtual reality market growth in British Columbia was augmented because of its strong roots in digital entertainment and innovative talent pool. The province presented a strong basis for the development of this promising form of cultural entertainment, hence is expected to grow at a CAGR of 10.4% over the forecast period. This is in addition to the exceptional presence of skillfully trained minds and infrastructure, which equally drive major sums of investments in research and development. VR is also being increasingly applied in various sectors like healthcare, education, real estate and other sectors to drive market growth.
Alberta Virtual Reality Market Trends
The Alberta virtual reality market growth is on the rise due to the fact that every technological advancement in VR space is rapidly gaining momentum. The market is expected to grow at 9.7% CAGR in the coming years. A strong footing for digital entertainment, which includes film, TV, VFX, and video games, paved the way for such market transitions. Apart from this, Alberta has its very own culture of gaming, which ranges from very diverse to quite inclusive such as cloud gaming, esports, and mobile gaming. Such gaming types require even more interactive experiences. Virtual reality technologies appropriately suit such experience demands and hence, the market is thriving.
The Prairies Virtual Reality Market Opportunities
The virtual reality demand in the Prairies has been all because of technological improvements, the personalized need for education, and an ever-growing gaming industry. Emerging VR hardware and software are furthering consumer and enterprise attraction to experience. Among the education sectors, this VR trend is speeding in pace for immersive learning and training, while the gaming industry continues gearing toward advancement. With this, the applications of VR are being taken further beyond entertainment into areas such as skills development, product design, and customer engagement.
Central Canada Virtual Reality Market Insights
The Central Canada virtual reality market is majorly driven by innovations in VR hardware and software. These innovations are meant to enhance user experiences – both for consumers and for enterprises. Further, the growing acceptance of VR in learning and training by education institutions, the gaming industry can be attributed for such an immense market growth in the region. In the healthcare, real estate, and retail industries, new virtual reality applications are becoming part of the mainstream as they have been using VR for training simulations, virtual tours, and immersive experiences.
Atlantic Canada Virtual Reality Market Dynamics
The Atlantic Canada virtual reality market is currently reaping two key trends: technological advancements and cross-sector application. Such technologies help in making VR experiences even more immersive and accessible. The use of this technology will expand across various industries, including healthcare, education, and tourism. At the same time, VR manufacturers in this market are aiming at creating an open environment of support through regional programs and initiatives and foster collaboration to drive innovation and attract companies of all scales.
The market is highly competitive. It features major Canada virtual reality market players who are willing to innovate various applications for enhanced customer experiences. Both start-ups and established Canada virtual reality market companies are investing in cutting-edge technologies in VR to carry out important applications in industry, including gaming, healthcare, and education. They are also focusing on partnerships and product development to sustain in this competitive marketplace. In fact, companies are introducing customizable VR experiences towards some applications to gain a competitive edge.
Based in California, founded in 2015, Alphabet Inc. has become a popular name in the VR technology world, especially through its Google AR & VR unit. The company offers Google Cardboard and Daydream View for lower-cost VR experiences, with Google Earth VR and Tilt Brush emphasizing content. Alphabet-created VR applications are widely popular in education and tourism across Canada.
Barco N.V., established in the year 1934, in Belgium, develops elaborate VR-visualization systems su...
Microsoft, located in Mexico, United States, offers HoloLens 2, a mixed reality headset that is blen...
Headquartered in South Korea, Samsung is known globally for its contributions towards the advancemen...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Canada virtual reality market report are Penumbra Inc., Meta Platforms Inc., HTC Corp., Sony Corp., among others.
Several new entrants in the Canada virtual reality market are attempting to make more real user experiences by investing in state-of-the-art VR technology. They are focusing on making strategic partnerships and collaborations to advance their co-activities in successful domains such as gaming, real estate, and healthcare.
Felix & Paul Studios
Founded in 2013, Felix & Paul Studios offers lifelike virtual reality experiences. The company provides a cutting-edge and comprehensive approach to virtual reality storytelling along with a technological platform for virtual reality cinematography. They also provide a patented 3D 360-degree camera and related software to facilitate VR filmmaking.
JanusVR
JanusVR is a startup company that offers 3D browsers. This browser is useful as it has the ability to edit 3D content interactively right within itself. By drawing inspiration from the content and structure of current websites, site translators build an environment and organize user-generated information in a relevant way.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the Canada virtual reality market reached an approximate value of USD 325.05 Million.
The market is projected to grow at a CAGR of 9.10% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 776.60 Million by 2034.
The major drivers of the market are the emerging government initiatives combined with infrastructure development, rapid uptake of VR technology in the healthcare sector, and technological improvements and continuous innovation.
The key trends of the market include manufacturing and industry, real estate virtual tours, virtual reality in gaming and entertainment, and government support for VR innovation.
The major regions in the market are British Columbia, Alberta, The Prairies, Central Canada, and Atlantic Canada.
The various devices considered in the market report are head-mounted displays (HMDs), gesture-tracking devices (GTDs), projectors and display walls (PDWs). Q8. What are different types of technology considered in the Canada virtual reality market report? A8. The different types of technology considered in the market report are semi and fully immersive and non-immersive technologies. Q9. What are components considered in the Canada virtual reality market report? A9. The components considered in the market report are hardware and software.
The different applications considered in the market report are aerospace & defense, consumer, commercial, and healthcare.
The major players in the market are Alphabet Inc., Barco N.V., Microsoft, Samsung, Penumbra Inc., Meta Platforms Inc., HTC Corp., Sony Corp, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Device |
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| Breakup by Technology |
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| Breakup by Component |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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