The Canada toilet paper market reached a value of approximately USD 1.02 Billion in 2024. The market is projected to grow at a CAGR of 5.40% between 2025 and 2034, reaching a value of around USD 1.73 Billion by 2034.
Base Year
Historical Year
Forecast Year
In 2023, Canada was the sixth-largest importer of toilet paper in the world with 65,391,400 kg.
As per industry reports, the average Canadian utilizes 83 rolls of toilet paper annually.
In May 2024, Who Gives A Crap- a D2C brand introduced 100% recycled fibre toilet paper on select Whole Foods Market.
Value in USD Billion
2025-2034
Canada Toilet Paper Market Outlook
*this image is indicative*
The toilet paper market’s significant growth can be attributed to factors such as increased income levels, rapid urbanization, changes in consumer choices, and constant improvement in technology for better quality. Moreover, increasing environmental concerns and preference for sustainable alternatives are fostering a positive impact on growth of the Canada toilet paper market.
Personal care and hygiene products are gaining popularity as people are becoming increasingly hygiene-conscious and demanding chlorine-free toilet papers that offer durability, more plies, strong water absorbing capabilities and are gentle to the sensitive skin. For instance, Bamboo toilet papers offers more strength and comfort without compromising on softness as they are hypoallergenic and septic safe. Examples include Bonterra toilet paper by Kruger Inc., and Reel paper, among others, which are driving market expansion through online retailing.
Also, prominent players are offering competitive pricing and incorporating eco-friendly policies to gain an edge in the market and set themselves apart from their competitors in the family care sector, which is the key trend of Canada toilet paper market. For instance, Kimberly-Clark Corporation, in June 2024, announced that its upcoming product lines will be devoid of natural forest fiber as a part of its commitment to reduce forest degradation mentioned in its Forests, Land, and Agriculture Policy. Through this initiative, rivals such as Proctor & Gamble Co. are also facing increased customer demands to adopt similar measures for forest sourcing and protecting Northern Canadian forests.
Increasing population, hygiene concerns, exports to the United States and growing preference for bamboo-based recyclable products is increasing the Canada toilet paper market value.
Canada’s population surpassed 41 million in April 2024, a year after it was estimated at 40 million in June 2023. The rapidly growing population is a major source of demand for the toilet paper industry. Besides, Canada is one of the largest toilet paper consumption markets in the world, where according to industry analysis, an average person tends to use over 600 kilometers of toilet paper in their lifetime. As the consumption increases, the toilet paper demand in the industry is estimated to rise.
Concerns over infections caused due to lack of toilet hygiene is a major reason for increased expenditure on high quality toilet rolls. Poor sanitation and use of low-quality toilet paper can cause serious infectious diseases such as cholera, dysentery, and intestinal worms. The growing awareness about the adverse effects of these diseases will propel the market growth in the coming years.
The United States accounts for over 99% over Canada’s toilet paper exports, becoming a major source of the industry’s export revenue generation. The major cause for such high exports is the proximity between the two nations and Canada’s huge forest cover driving its toilet paper manufacturing growth. The exports are estimated to grow further in the upcoming years, leading to increased export revenue for the country.
Growing concerns about environment sustainability is increasing the demand for bamboo-based toilet papers. These are more sustainable that conventional toilet papers owing to its biodegradable nature. Major market players such as Kruger are investing in the same, eyeing future growth in the Canadian toilet paper market.
“Canada Toilet Paper Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by End Use:
Market Breakup by Distribution Channel:
Market Breakup by Region:
Based on end use, the market is primarily divided into residential and commercial. The residential sector holds a significant portion in terms of market share as toilet papers are considered a basic household item, frequently used in houses, and are carried during long travels. The commercial sector which consists of hotels, offices, restaurants, and shopping malls, among others also holds a dominant position in the Canada toilet paper industry due to increasing demand from tourists along with the growth and improvement in the hotel and hospitality industry and healthcare facilities.
Market players are concentrating on surplus the production of toilet paper to stay ahead in the competition.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 1.02 Billion.
The Canada toilet paper market is estimated to grow at a CAGR of 5.40% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of USD 1.73 Billion by 2034.
The major drivers are growing demand for hygiene and safety products, expansion of tourism sector, and adoption of advanced technologies in the production process.
The key trends in the market include rising hygiene consciousness, the emergence of bamboo-based toilet paper, and shifting preference towards online shopping.
Based on end use, market segmentations include residential and commercial.
The major players in the market are Kimberly-Clark Corp, Essity AB, GCP Paper USA Inc., Procter & Gamble Co., Cascades Inc., Georgia-Pacific LLC, Kruger Inc., Suzano S.A., Softex Group, Cardinal Tissue, LLC and Others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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