Canada Television Market Report and Forecast 2025-2034

Canada Television Market Size

The Canada television market reached around USD 1.74 billion in 2024. The market is projected to grow at a CAGR of 2.2% between 2025 and 2034, reaching almost USD 2.13 billion by 2034.

Canada Television Market Outlook

• Nearly 1/4th of overall viewing time on television is spent on watching streamed content.

• An average Canadian aged 18 years and above watches television for 20.6 hours weekly.

• Digital media broadcasting subscriptions recorded a year-on-year increase of 9.9% in Canada.

Canada Television Market Growth

An average Canadian person aged 18 years and above watches 17.7 hours of live television each week, which is significantly higher than the amount of time spent watching content on different social media websites like YouTube (5 hours weekly) and Facebook (1.3 hours weekly).

Television is accessible to nearly 91.6% of the population aged above 55 years in Canada. This section of the population watches television for 37.2 hours weekly, which is significantly more than the amount of time spent by Canadians aged 25-54 years (16.6 hours weekly).

Over 40% of the Canadian population having access to cable TV subscriptions view domestic networks daily. This is significantly higher than the number of people watching news channels (36%) and US networks (25%). Nearly 24% of Canadians watch sports channels every day, while 15% watch lifestyle channels, and 13% watch speciality channels.

In 2022, overall broadcasting revenues surged by 1.2% year-on-year in Canada. Both digital media broadcasting undertakings and discretionary television reported an 11.1% and 3.4% growth in revenues, respectively. Their overall spending amounted to $5.46 billion and $4.09 billion, respectively.

The most popular television genre among Canadians was drama at 33.2% in 2022. Comedy and reality followed next, with a viewership of 15.6% and 13.2% respectively.

Canada Television Industry Segmentation

Canada Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Region

• British Columbia

• Alberta

• The Prairies

• Central Canada

• Atlantic Canada

Canada Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as one of the leading segments, as an increasing number of Canadians switch towards watching streamed content.

Leading Companies in the Canada Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• Sansui Electric Co., Ltd.

• Vizio Holding Corp.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

With increasing viewership for OTT platforms, major companies are introducing internet-enabled smart TVs, which provide access to streaming entertainment and gaming services while delivering personalised TV show recommendations.

Key Highlights of the Report