Canada Ski Market Report and Forecast 2024-2032

Canada Ski Market Size

The Canada ski market is projected to grow at a CAGR of 3.0% during the forecast period of 2024-2032. The market is being driven by the growing innovations in designs of skiing products.

Canada Ski Market Outlook

• Nearly 275 Canadian ski areas witness over 19 million visits by people per season.

• Canadians ski/snowboard for over 7 days per year, and 14.2% of Canadians aged over 12 participate in snowboarding and skiing.

• Skiing and snowboarding are extremely popular among upper-income Canadian families.

Canada Ski Market Growth

Atlantic Canada is an attractive skiing and snowboarding destination for many international and local travellers. In December 2023, Canada’s federal government decided to invest $929,892, in collaboration with the government of Newfoundland and Labrador (with investments of $325,289), to develop the winter tourism infrastructure in the region of Clarenville. This includes projects for equipment upgradation on skiing slopes and renovation of multi-use trails for year-round activities. This is expected to boost the demand for skis in the region, thereby aiding the market growth.

Innovations in skiing backpack designs, such as those that pump oxygen into the faces of individuals trapped in avalanches, are expected to enhance the safety of skiing and snowboarding experiences. These systems use a battery-powered motor which works to extract oxygen from snow and facilitates breathing. These designs are garnering great appeal among mountaineers, which is expected to drive the overall market growth in the forecast period.

Foldable and split skis are expected to witness a surge in demand, as they are portable and easy to handle. Lightweight cold-weather jackets and ski boots are expected to witness a surge in sales over the forecast period, due to the use of innovative fabrics and designs which enhance the thermal comfort of the wearer.

Canada Ski Industry Segmentation

Canada Ski Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Skis and Poles

• Ski Boots

• Ski Protective Gear and Accessories

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• British Columbia

• Alberta

• The Prairies

• Central Canada

• Atlantic Canada

Canada Ski Market Share

Based on distribution channel, the market can be divided into online and offline. Over the forecast period, online distribution channels are projected to emerge as the leading market segment and grow at a CAGR of 4.5% during 2024-2032. Online channels provide flexibility in payment options and guaranteed product returns/exchanges upon delivery of faulty items. This has enhanced consumer confidence and is expected to drive the market growth in the forecast period.

Leading Companies in the Canada Ski Market

Major ski manufacturers are boosting their technological capabilities to enhance the comfort of individual skis for men and women. For instance, double-core technology, which consists of a layer of rubber between two pieces of wood, is becoming increasingly popular in the design of skis for women.

• Rossignol Group

• Black Crows

• Salomon SAS

• HEAD Sport GmbH

• Atomic Austria GmbH

• Fischer Sports GmbH

• K2 Sports Europe GmbH

• Marker Dalbello Völkl (International) GmbH

• ELAN Ltd.

• Amer Sports Corporation

• Others

Key Highlights of the Report