The Canada protein market was valued at USD 650.00 Million in 2024. Trends like the emergence of functional and fortified protein products, the popularity of plant-based protein, and the rising need for high-quality, sustainable protein sources have driven the market. The market is projected to grow at a compound annual growth rate (CAGR) of 5.90% from 2025 to 2034, potentially reaching USD 1153.12 Million by 2034.
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Undernourishment is a significant factor driving the growth of the Canada protein market, as consumers are increasingly preferring dietary supplements to meet their overall nutritional needs. According to Statistics Canada, 17.8% of households, which comprised 6.9 million Canadians across 10 Canadian provinces, were estimated to experience food insecurity in 2022, including 1.8 million children aged under 18. To address this, the protein market is expected to witness several frequent launches of instant protein products such as protein bars, shakes and candies in the coming years.
Furthermore, the need to meet daily nutritional requirements is propelling the demand for everyday protein ingredients such as whey, soy, pea, and hemp proteins, which are increasingly being incorporated into snacks, beverages, and dietary supplements to provide convenient on-the-go protein consumption options to customers. For instance, in October 2024, Canadian wellness restaurant Impact Kitchen introduced Impact Everyday Protein Powder in both Grass Fed Whey and Plant Protein formulations with 22 to 23 grams of protein content per serving.
The popularity of protein-flavoured snacks, demand for alternative protein, and impactful marketing campaigns are impacting the Canada protein market revenue.
The trend of integrating bold and appealing flavours with nutritious products such as protein shakes, bars, and candies is gaining momentum in the protein market, primarily targeting young consumers who often seek taste overnutrition in their diets. This is encouraging key brands to combine both flavour and functionality in the proteins they produce, offering a wholesome experience of protein intake to consumers. Protein Candy, launched its new Super Candy product in Canada in September 2024, composed of 14 grams of protein and available in four flavours, namely classic fruit, classic fruit sour, berry punch, and tropical punch.
Effective marketing campaigns across various channels such as social media, broadcast media, print media, and through influencers, are playing a crucial role in increasing the sale of protein products, thereby positively impacting the market’s revenue. These campaigns usually emphasise the benefits of specific proteins in enhancing fitness, managing weight reduction, and improving the overall health of consumers. For instance, Chicken Farmers of Canada (CFC) launched a public awareness campaign in September 2024, encouraging young Canadians to increase their consumption of chicken to achieve their long-term fitness goals.
Growing ethical and environmental concerns, coupled with the shifting food consumption patterns of Canadians, are expanding the opportunities for alternative protein sales in Canada. These products are increasingly being preferred by consumers due to high quality, ethical production, and clean label standards, pushing the boundaries of sustainable protein production in Canada. Israel-based food tech company Remilk announced in February 2024, that it would soon begin commercialising BLG protein, a lab-grown milk protein ingredient in Canada, that can be used to produce dairy products such as cheese, yoghurt and ice cream.
Increased investments in technological advancements, particularly the use of artificial intelligence (AI) in production facilities, are boosting the productivity of Canada protein industry, especially, by improving the efficiency of manufacturing equipment, ensuring high standards of product quality and reducing the overall costs of production. Protein Industries Canada launched a new programme in September 2022, designed to co-invest in collaborative projects utilising AI in Canada’s protein production industry, with an investment worth USD 30 million.
The emergence of new startups, driven by innovative concepts and technologies, is a growing trend in the Canada protein market, fuelled by the high demand for nutritional and health-focused products. Leveraging the benefits of a diverse consumer base and recent developments in the industry, these startups are striving to expand their consumer reach and product portfolios, increasing their market value and revenue-generating potential. Additionally, sustainability is a key concern for their future viability, prompting them to focus on producing alternative and plant-based organic proteins that align with environmental goals and the growing consumer preference for ethical, eco-friendly products.
The EMR’s report titled “Canada Protein Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by End-User
Market Breakup by Region
Innovative pea production technologies are increasing the Canada protein market share
According to the Canada protein market analysis, plant-based protein occupies the largest market share and is expected to grow at a CAGR of 6.6% during the forecast period. The market is led by the adoption of innovative technologies that are significantly driving pea protein production, resulting in the overall expansion of plant protein market. These technologies improve the efficiency and sustainability of the production process besides, while also adding numerous health benefits to the resultant product. For instance, in May 2022, Canadian Ag-tech firm, PIP International (PIP), announced a new pea protein product UP.P™ or ‘Ultimate Pea Protein’ produced by controlled coercion technology. This process reportedly improved upon the ingredient’s poor taste, colour, and texture and compromised performance, enhancing its visual appeal and functionality besides making it highly affordable for consumers.
Besides, the animal protein market share in Canada is also growing due to the scalable and sustainable production of insect proteins. These proteins require negligible natural resources such as land and water for production, which reduces the cost and adverse environmental impacts of the process. Besides, the protein ingredient, insects, can be easily sourced from organic waste streams or specially designed farms, making them an affordable and healthier alternative to traditional animal-based proteins. In a significant effort to meet the growing demand for insect protein in Canada, NRGene Canada opened the North American Insect Center (NAIC) in collaboration with Swiss technology group Bühler in June 2024. The centre aims to advance insect protein production in Canada and other North American nations.
Food and beverages sector is fuelling the demand in the Canada protein market
According to the Canada protein market report, the market is led by the food and beverages sector is driving substantial demand for protein products and ingredients in the country, especially to meet the significant nutritional gaps among various demographic groups. For instance, while young adults find flavoured protein products such as bars and snacks appealing for consumption, the elderly prefer mixable protein ingredients such as powders, concentrates, and isolates due to their ease of intake. Similarly, athletes, who require extremely high protein diets, are inclining more towards traditional ingredients such as chicken and eggs. According to the Canadian government, the food and beverage processing industry recorded sales of manufactured goods worth USD 156.5 billion, accounting for 18.2% of total manufacturing sales in 2022.
Besides, the animal feed industry is playing a significant role in driving the demand for protein in Canada, as protein-rich feed ingredients are essential for the efficient production of livestock and poultry. In 2023, Canada produced poultry and egg products worth CAD 6.8 billion, accounting for 6.9% of total farming income. Further growth in these values, owing to rising poultry consumption and exports by the country, is expected to drive a sharp surge in the industry’s overall protein demand during the coming years.
British Columbia is driving the growth of the Canada protein market, largely due to rising sales of crops and the consequent increase in the production of plant-based ingredients. The region is expected to grow at a CAGR of 6.7 during the forecast period of 2024 and 2032. The province is known for its favourable climate and sustainable farming practices, which are ideal for the growth of several plant-based protein sources like peas, lentils, and hemp. According to government estimates, total sales of these crops in 2022 were recorded at CAD 4.56 billion, a 12% increase since the previous year.
Besides, Alberta is also contributing significantly to Canada protein market growth and will likely grow at a CAGR of 6% between 2024 and 2032, especially due to the expanding production and processing facilities for milk and dairy ingredients. The province is a leading supplier of high-quality milk in the country, used to produce a variety of dairy proteins, such as whey and casein. In recent years, it has even witnessed the emergence of new and innovative projects in the dairy industry, expected to create new Canada protein market opportunities. For instance, the latest reports suggest that it is set to open the first-of-its-kind dewatering dairy processing factory worth USD 75 million by 2025 featuring ultra-filtration techniques that would enhance the quality of processed milk sourced for milk protein manufacturing in the country.
The Canada protein market key players are catering to the diverse protein consumption needs of several demographic groups by innovating new types of sustainable and nutritional protein ingredients. These include plant-based proteins, cultivated or lab-grown proteins, and dairy proteins.
Archer-Daniels-Midland Co. was established in 1902 and is currently a global industry leader in animal and human nutrition products. With a strong emphasis on sustainability, the company specialises in the production of food and feed ingredients, oilseeds, soybeans, health and wellness products, plant-based proteins, and farmer services.
Founded in 1954 and headquartered in Montreal, Canada, Saputo is considered one of the top ten dairy producers...
Cargill Inc. was established in 1865, headquartered in Minnesota, United States, and gradually transformed to ...
Glanbia Plc, established in 1997 and headquartered in the Kilkenny city of Ireland, is a global pioneer in the...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Canada protein market report are Kerry Group Plc, International Flavors & Fragrances Inc., Protein Co., Groupe Lactalis, Burcon NutraScience Corp., and Roquette Frères S.A., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the Canada protein market reached an approximate value of USD 650.00 Million.
The Canada protein market is assessed to grow at a CAGR of 5.90% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 1153.12 Million by 2034.
The major drivers of the market are the expansion of protein production facilities, the expansion of the food and beverages sector, and the rising disposable income of Canadian citizens.
The key trends of the market include new flavour innovations in protein products, a preference for alternative proteins, and the emergence of impactful marketing strategies.
The major regions in the market are British Columbia, Alberta, The Prairies, Central Canada, and Atlantic Canada.
The various types considered in the market report are animal, plant, and microbial proteins.
The end users in the market are animal feed, food and beverages, personal care and cosmetics, and supplements.
The key players in the market are Archer-Daniels-Midland Co., Saputo Inc., Cargill Inc., Glanbia Plc, Kerry Group Plc, International Flavors & Fragrances Inc., Protein Co., Groupe Lactalis, Burcon NutraScience Corp., and Roquette Frères S.A., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End-User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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