Canada Digital Marketing Market Report and Forecast 2025-2034

Canada Digital Marketing Market Size

The Canada digital marketing market was valued at USD 14.01 billion in 2024. The market is further projected to grow at a CAGR of 13.45% between 2025 and 2034, reaching a value of USD 43.62 billion by 2034.

Canada Digital Marketing Market Outlook

• Canadian consumers spent an average of 5.4 hours per day on digital media as of February 2024. As a result, Canada offers significant opportunities for digital marketing.

• As of February 2024, more than 90% of Canadians had access to the Internet. This creates a large online audience readily reachable through digital marketing strategies.

• As per industry reports, by 2029, there are expected to be 44,100 job openings for digital marketing in Canada owing to the expanding sector.

Canada Digital Marketing Market Growth

The demand for digital marketers and digital marketing solutions is rising across the country, especially in major cities, such as Toronto, Montreal, and Vancouver. The presence and expansion of major businesses, including entertainment, technology, healthcare, and financial companies stimulate this demand. The Canadian automotive sector is also a crucial user of digital marketing solutions. In 2022, Canada sold 1,638,398 new vehicles through its 3,430 automobile dealerships across the country. Canadian car dealers are deploying digital marketing products to power their dealerships and compel modern consumers to make purchases while making internal operations more efficient and cost-effective.

Canadians use their mobiles to consume information and make purchases on the go. As a result, businesses are adopting mobile-optimized digital marketing strategies to capture this audience. Canadian e-commerce sales are projected to surpass USD 100 billion by 2025. The rising online sales are compelling Canadian businesses to invest in digital marketing to boost their sales, aiding the market growth.

Canada Digital Marketing Industry Segmentation

Canada Digital Marketing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Digital Channel

• Email Marketing

• Interactive Consumer Website

• Search Engine Optimisation

• Blogging and Podcasting

• Online/Display Advertising

• Mobile Marketing

• Social Media Marketing

• Digital OOH Media

• Viral Marketing

• Online Video Marketing

• Others

Market Breakup by End Use

• Automotive

• BFSI

• Education

• Healthcare

• Government

• Media and Entertainment

• Others

Market Breakup by Region

• British Columbia

• Alberta

• The Prairies

• Central Canada

• Atlantic Canada

Canada Digital Marketing Market Share

Canada is a significant social media-using nation globally. Popular social media platforms in the country include TikTok, Facebook, and Instagram. At the start of 2024, internet penetration stood at 94.3% in Canada. Further, Canada was home to around 31.90 million social media users in January 2024. Prominent social media marketing companies in Canada include Vivid Strategy, Monarch Social Media, Edkent Media, and Black River Digital. In 2023, total digital ad spending by Canadian companies was USD 14.66 billion, an expansion of 14% from 2022. Social media marketing helps companies engage customers, build brand awareness, and boost their sales.

Leading Companies in Canada Digital Marketing Market

The key players in the market are developing enhanced digital marketing platforms to help end-use companies boost their sales.

• Search Engine People Inc.

• Alphabet, Inc.

• Brand Vision Marketing Inc. 

• CAYK® Marketing Inc. 

• Arnold Street Media, Inc. 

• Major Tom 

• func.media inc. 

• 1UP Digital Marketing Inc. 

• Others

Key Highlights of the Report