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Report Overview

The Canada dietary supplements market is projected to grow at a CAGR of 6.37% between 2025 and 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Canada’s dietary supplements sector is driven by an ageing population, growing consumer health consciousness, and a rising focus on self-care.

  • Manufacturers    of dietary supplements have vast sales opportunities for vitamins and minerals, herbal remedies, homeopathic medicines, amino acids, and traditional medicines such as traditional Chinese medicines (TCMs) in Canada.

Compound Annual Growth Rate

Value in

6.37%

2025-2034


Canada Dietary Supplements Market Outlook

*this image is indicative*

Canada Dietary Supplements Market Growth

Dietary supplements are commonly used by Canadian Armed Forces (CAF) personnel. These products enhance their performance by improving muscle gain, weight loss, workout recovery, and endurance, and by reducing fatigue and aging. A majority of the people living in Canada are unable to get enough vitamin D from food and sunlight and are recommended with dietary supplements, especially during winter. Additionally, people following a vegan diet exclude all animal-based products from their diet. As a result, they experience a deficiency of vitamin B12 as it is not found in plant products. Consequently, the demand for vegan sources of vitamin B12, such as fortified foods, nutritional yeast, or dietary supplements is growing. As of 2020, Canada’s vegan population stood at 4.6% or around 1.8 million Canadians.

According to the Canada dietary supplements market analysis, the dietary supplement includes herbal products, vitamins, minerals, omega-3s, and probiotics. These products are regulated as natural health products (NHPs) in Canada. Health Canada regulates Natural Health Products under Canada’s Food and Drugs Act. It is responsible for ensuring that products manufactured in the country or entering it are safe and effective. NHPs need to acquire pre-market approval from Health Canada before they can be sold legally in the country. The stringent regulatory environment increases consumer’s trust in dietary supplements and is a stimulant to market growth.

Canada Dietary Supplements Industry Segmentation

Canada Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Type:

  • Proteins and Amino Acids
  • Vitamins and Minerals
  • Botanicals
  • Probiotics
  • Others

Market Breakup by Form:

  • Tablets
  • Powders 
  • Liquids 
  • Soft Gels
  • Others

Market Breakup by Application:

  • Energy and Weight Management
  • Diabetes
  • Anti-cancer
  • Anti-aging
  • Immunity
  • Cardiac Health
  • Others

Market Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Online
  • Others

Market Breakup by Region:

  • British Columbia
  • Alberta
  • The Prairies
  • Central Canada
  • Atlantic Canada

Canada Dietary Supplements Market Share

Based on type, vitamins and mineral occupy a significant share in the market. This dominance can be attributed to the rising consumer awareness of wellness and health, particularly with regard to the role that micronutrients play in reducing lifestyle illnesses and enhancing immunity. A major factor in the rising number of Canadians using supplements as a preventive approach is the increased prevalence of micronutrient deficiencies in the population. Dietary supplements are a frequent source of vitamins C, D, E, and several B vitamins. Since different vitamins are associated with varying health benefits, consumers choose supplements based on their own health needs.

Leading Companies in Canada Dietary Supplements Market

The key players in the market are producing high-quality and regulatory-compliant dietary supplements.

  • Nestle S.A.
  • Nu Skin Enterprises, Inc.
  • Procter & Gamble Co.
  • Bayer AG
  • Alticor Global Holdings Inc. (Amway Corp.)
  • Reckitt Benckiser Group Plc
  • Glanbia Plc
  • Herbalife Ltd.
  • Nature’s Sunshine Products, Inc.
  • Abbott Laboratories
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The dietary supplements market is expected to grow at a CAGR of 6.37% between 2025 and 2034.

The dietary supplement/natural health product market includes herbal products, vitamins, and probiotics, among others. These are regulated as natural health products (NHPs) in Canada.

The major drivers of the market include rising demand for rising awareness of dietary supplements, consumer focus on health and wellness, and the rising occurrences of chronic diseases, like diabetes.

Key trends aiding market expansion include a growing vegan population, rising awareness of vitamin deficiency, and an expanding ageing population.

Major countries in the market are British Columbia, Alberta, The Prairies, Central Canada, and Atlantic Canada.

The key types of dietary supplements are proteins and amino acids, vitamins and minerals, botanicals, probiotics, and others.

Key players in the market are Nestle S.A., Nu Skin Enterprises, Inc., Procter & Gamble Co., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc, Glanbia Plc, Herbalife Ltd., Nature’s Sunshine Products, Inc., Abbott Laboratories, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Form
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Proteins and Amino Acids
  • Vitamins and Minerals
  • Botanicals
  • Probiotics
  • Others
Breakup by Form
  • Tablets
  • Powders 
  • Liquids 
  • Soft Gels
  • Others
Breakup by Application
  • Energy and Weight Management
  • Diabetes
  • Anti-cancer
  • Anti-aging
  • Immunity
  • Cardiac Health
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Online
  • Others
Breakup by Region
  • British Columbia
  • Alberta
  • The Prairies
  • Central Canada
  • Atlantic Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nestle S.A.
  • Nu Skin Enterprises, Inc.
  • Procter & Gamble Co.
  • Bayer AG
  • Alticor Global Holdings Inc. (Amway Corp.)
  • Reckitt Benckiser Group Plc
  • Glanbia Plc
  • Herbalife Ltd.
  • Nature’s Sunshine Products, Inc.
  • Abbott Laboratories
  • Others

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