Canada Customer Relationship Management Market Report and Forecast 2024-2032

Canada Customer Relationship Management Market Size

The Canada customer relationship management market is projected to grow at a CAGR of 13.30% between 2024 and 2032.

Canada Customer Relationship Management Market Outlook

• CRM companies in Canada are offering third-party integrations with apps like Skype, Slack, Google Docs, and Gmail and social networks like Facebook, LinkedIn, and Twitter.

• A significant share of CRM software tools in Canada are cloud-based, and they collect and save business and customer data.

• CRM software for Canadian businesses provides built-in communication features enabling the streamlining of internal communications and centralising customer communications.

Canada Customer Relationship Management Market Growth

Customer relationship management (CRM) solutions are becoming a key tool in the changing business environment, transforming client interactions, streamlining processes, and improving overall productivity. Businesses are advantaged by valuable insights by the centralizing of client data, making it possible to provide tailored services and individualised communications.  Artificial intelligence is gaining traction across the country and is being widely adopted for streamlining business operations. Large organisations in Canada witnessed an AI deployment of 34% in April to 37% in November 2023.

The adoption of CRM systems enables companies to identify the most profitable customers, with the view to more time being spent targeting them. Additionally, it allows for the tailoring of its marketing communications to achieve more effective results and thus, a greater return on investment in sales and marketing.

As of 2023, AI adoption is highest in Quebec, with about 5% of the companies adopting AI, while British Columbia, Ontario and Saskatchewan follow at 4%.  By combining AI with CRM, organisations can automate business processes in a better form, develop more tailored communications, and offer customers helpful answers to questions. CRM companies in regions such as Toronto offer various services such as sales automation, marketing automation, customer service management, and analytics.

Canada Customer Relationship Management Industry Segmentation

Canada Customer Relationship Management Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solutions

• Services

Market Breakup by Deployment Mode

• Cloud

• On-Premises

Market Breakup by Enterprise Size

• Small and Medium Enterprises (SMEs)

• Large Enterprises

Market Breakup by Application

• Sales and Marketing

• Customer Service

• Digital Commerce

• Others

Market Breakup by End Use

• BFSI

• IT and Telecom

• Retail

• Healthcare

• Government and Education 

• Discrete Manufacturing 

• Others

Market Breakup by Region

• British Columbia

• Alberta

• The Prairies

• Central Canada

• Atlantic Canada

Canada Customer Relationship Management Market Share

Based on end use, the market is divided into BFSI, IT and telecom, retail, healthcare, government and education, and discrete manufacturing, among others. The IT and telecom sector is anticipated to grow significantly supported by advanced technological capabilities, favourable government policies, and increased digitisation.

Leading Companies in the Canada Customer Relationship Management Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and product launches.

• IBM Corporation

• Oracle Corporation

• SAP SE

• Microsoft Corporation

• Salesforce, Inc

• Adobe Inc

• Infor Inc

• Sage Group Plc

• Zoho Corp

• Pegasystems Inc

• Others

The market players are integrating advanced technologies such as artificial intelligence, to cater to the diverse requirements of customers.

Key Highlights of the Report