Canada Cosmetic Products Market Report and Forecast 2024-2032

Canada Cosmetic Products Market Outlook

The Canada cosmetic products market size was approximately USD 1.30 billion in 2023. The market is assessed to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 1.90 billion by 2032.

Key Trends in the Market

Cosmetic products refer to those substances or formulations that are especially designed to be rubbed, sprayed, or applied onto skin and hair for enhancing the aesthetic appeal of the human body. These products also include grooming kits to clean, brush, and highlight different body parts to boost self esteem and confidence among men and women. Cosmetic products are widely popular because they act as a means of self-expression and style among people.

• Concerns surrounding conventional cosmetic products are shifting consumer demand towards naturally and ethically sourced cosmetics products. This is because conventional cosmetics may contain harmful chemical ingredients like parabens and BHA and their scents can trigger skin irritation or allergic reactions in some people. This is enhancing the demand for chemical-free, fragrance-free, and ethically sourced products, shaping the Canada cosmetic products market trends.

• Hyper personalisation of cosmetics has become a key strategy for cosmetic companies to achieve success. Tailoring products to each consumer’s needs allow companies to gain consumer trust, which favourably impacts brand loyalty. This is driving up sales of personalised skin care and hair care products, boosting the Canada cosmetic products market demand.

• Innovative labelling designs and use of eco-friendly materials in packaging of cosmetic products are expected to favour the Canada cosmetic products market growth. This is because of growing consumer awareness regarding plastic waste and water pollution generated by the cosmetics industry, which is encouraging practices that promote sustainable development and can help combat climate change.

Market Segmentation

Based on product, the market is segmented into skin care, hair care, make up, and fragrance, among others. On the basis of type, the market can be divided into natural/organic and conventional. The Canada cosmetic products market segmentation, based on category, includes mass and premium.

By gender, the market is categorised into women, men, and unisex. Based on distribution channel, the market can be divided into supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others. The major regional markets for cosmetic products include Northern Canada, British Columbia, Alberta, the Prairies, Central Canada, and Atlantic Canada.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Canada cosmetic products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L'Oreal S.A.

• Estee Lauder Companies Inc.

• Procter & Gamble Co.

• Unilever Plc

• Coty Inc.

• Revlon, Inc.

• Shiseido Company, Limited

• Beiersdorf AG

• Clarins Group

• Mary Kay Cosmetics Limited

• Nudestix Inc.

• Others

Market Share by Category

Premium cosmetic products are expected to account for a significant Canada cosmetic products market share owing to a shift in consumer preferences and behaviour. It is expected that over the forecast period, Canadian consumers can demand premium cosmetic products to look and feel differently. This can include hair dying shampoos, organic foundation, and unique floral scents for men and women. Hair masks and styling gels are also expected to witness increased demand as the trend of hair styling gains popularity among both men and women. The outlook for Canada cosmetic products market remains favourable over the forecast period.

Market Share by Region

As per the Canada cosmetic products market analysis, Ontario and Quebec are expected to be among the leading regions and register healthy growth. This is because of high population density in the region, especially in cities like Montreal and Toronto, where people have high disposable incomes and treat skincare and haircare as important to their overall well-being. Organic skincare products help restore natural skin balance and lock in moisture. They also help enhance skin health, while shielding the skin from dust and harmful rays of the sun. With the rising awareness of the importance of skincare in delaying the signs of ageing, the demand for these products in cities like Vancouver, which is a part of British Columbia, is expected to surge in the coming years.

Competitive Landscape

Clarins Group was founded in 1954 and is headquartered in Neuilly-sur-Seine, France. It is one of the leading skincare companies in Europe which sells premium cosmetics. It exports 93% of its total cosmetics in nearly 150 countries and has 28 subsidiaries worldwide. Its two biggest brands include myBlend and Clarins, which cater to the skincare requirements of women exclusively and also provide nutritional supplements and beauty technology.

Shiseido Company, Limited was founded in 1872 and is headquartered in Tokyo, Japan. It operates in nearly 120 countries around the world and manufactures a wide range of cosmetic products, including skin care, hair care, and fragrance. It also operates beauty salons, apart from other business units that cater to different industries.

Beiersdorf AG was founded in 1882 and is headquartered in Hamburg, Germany. It is mainly engaged in making quality skin and body care products with wide range of products in personal hygiene, dermatologist recommended, and premium products. Some of its most famous brands are Nivea, Eucerine, and La Prairie. It has 170 affiliate companies worldwide and also operates in the business of manufacturing industrial machines’ adhesives.

Other Canada cosmetic products market players include L'Oreal S.A., Estee Lauder Companies Inc., Procter & Gamble Co., Unilever Plc, Coty Inc., Revlon, Inc., Mary Kay Cosmetics Limited, and Nudestix Inc., among others.

Key Highlights of the Report