Global Cake Stand Market Report and Forecast 2024-2032

Global Cake Stand Market Outlook

The global cake stand market size reached approximately USD 979.57 million in 2023. The market is projected to grow at a CAGR of 4.7% between 2024 and 2032, reaching a value of around USD 1485.95 million by 2032.

Key Takeaways

• The popularity of home baking has significantly increased the demand for cake stands as both functional and decorative items.

• There is a growing trend towards personalisation with consumers seeking unique cake stands that reflect their personal style.

• Europe is expected to hold a considerable share of the market due to the growing number of cafes and bakeries.

Cake stands refers to the tableware that is used for serving pastries and cakes, they are also used by professionals for holding cakes while decorating. The stands are used for displaying products ranging from multi-tiered wedding cakes to cupcakes and are made using a wide range of materials including metals, wood, and glass.

The increasing popularity of bakeries due to rising disposable incomes and preference for decadent sweet and savoury baked goods is bolstering the cake stand market growth. Additionally, the availability of vegan and eggless baked goods is supporting the expansion of the bakeries, propelling the demand for cake stands. The increasing availability of cake stands across different distribution channels is offering lucrative growth opportunities to the market. Online retail stores and e-commerce platforms offer a wide range of colour, material, and design choices in the cake stand to the consumers along with fast delivery, easy return and exchange, and customer support, enhancing their shopping experience.

Key Trends and Developments

Vintage and rustic styles of cake stands; growing popularity of baking; and DIY and customisation kits are the major trends impacting the cake stand market expansion

May, 2022

Libbey Glass LLC, a leading provider of cake stands, announced an agreement to sell its European operations as well as its Royal Leerdam® and Crisal Glass® brands.

September, 2023

Crate & Barrel, a well-known home cake stand provider, has announced plans to significantly expand its technology team, with the goal of doubling its size.

November, 2023

The Pioneer Woman announced the availability of its gift guide At Walamart which consists of items such as cake stands.

Vintage and rustic styles of cake stands

There is a growing trend for vintage and rustic-themed weddings and events, which has increased the demand for cake stands that complement this aesthetic.

Luxury and designer cake stands

There is a market segment that prefers luxury and designer cake stands, often made with high-quality materials like crystal, porcelain, or silver.

Multipurpose use of cake stands

Consumers are increasingly using them to present cupcakes, pastries, fruits, and even as decorative pieces for home décor, aiding the cake stand market development.

The growing popularity of baking

The increasing broadcast of cooking and baking shows is boosting the demand for cake stands across the world.

DIY and customisation kits

With the rise of DIY culture, some companies are offering cake stand kits that allow customers to assemble and customise their own stands.

Cake Stand Market Trends

The rising popularity of cooking and baking shows on television and online platforms has had a significant impact on the demand for cake stands globally. Cooking and baking shows often showcase beautifully presented dishes and desserts, inspiring viewers to try their hand at baking and cake decoration. As viewers see professional chefs and bakers using cake stands to display their creations, they are motivated to purchase similar stands for their own use. These shows often set trends in the culinary world, including trends in cake design and presentation. When a particular style of cake stand is featured on a popular show, it can quickly become a sought-after item among viewers.

Market players in cake stand market are leveraging high-end technologies to enhance their operational efficiency. Crate & Barrel, a well-known home furnishings and decor retailer, announced plans to expand its technology team in September 2023. This expansion is part of the company's broader strategy to enhance its use of artificial intelligence (AI) and other advanced technologies. By increasing its tech team, Crate & Barrel aims to improve its online shopping experience, optimize its supply chain, and offer more personalised services to customers. The use of AI is expected to play a key role in achieving these objectives, as it can help analyse customer data, predict trends, and automate various processes.

Market Segmentation

“Cake Stand Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Single Tier

• Double Tier

• Multi-tier

Market Breakup by Material

• Glass

• Wood

• Metal

Market Breakup by Application

• Commercial

• Residential

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Single-tier segment maintains its dominance in the cake stand market due to its widespread usage in residential and commercial sectors

Single-tier cake stands are the most basic and commonly used type. They are designed to hold a single cake or a variety of smaller desserts and due to their versatility and simplicity, single-tier cake stands are often popular for both everyday use and special occasions. They are also widely used in both residential and commercial settings, fuelling the segment growth.

The double-tier segment is anticipated to grow robustly in the cake stand market in the foreseeable future. Double-tier cake stands are designed to hold two cakes or levels of desserts. They are popular for events like tea parties, weddings, and birthdays where a more elegant display is desired. While they are less versatile than single-tier stands, they still hold a significant share of the market, due to their popularity for special occasions. Meanwhile, multi-tier cake stands, which can have three or more tiers, are typically used for larger events and celebrations. They are ideal for displaying cupcakes, pastries, or multiple cakes and can even serve as a centerpiece for a dessert table.

Commercial segment holds major cake stand market share due to its rising demand in events and parties

Commercial applications are expected to account for a significant market share. This growth can be attributed to the increasing popularity of dining out and growing preference for desserts and baked goods. Cake stands aid the vendors to showcase desserts in favourable lighting and are available in various shapes, sizes, and designs allowing them to complement the aesthetics of the stores and the cake stands are also used in various events and parties to display the selection of desserts.

Residential sector is anticipated to grow at a significant rate in the cake stand market in the forecast period. This segment comprises individual consumers who purchase cake stands for personal use at home and also for special occasions, such as birthdays and weddings, or for everyday use.

Competitive Landscape

The market players are continuously innovating their product lines to offer unique and stylish cake stand designs and gain a competitive edge in the cake stand market.

Williams-Sonoma Inc., headquartered in California, United States, is a consumer retail company that provides home furnishings and kitchenware, and its products include cake stands, modern furniture, and cooking utensils, among others.

Libbey Inc. provides fine tabletop solutions and glassware that are designed with unparalleled durability and beauty. The company was founded in 1818 and is headquartered in Ohio, United States.

Nambe, LLC, headquartered in New Mexico, Unite States, provides home décor, bakeware, gift items, and serveware including cheese boards, cake stands, napkin holders, cocktail shakers, and coasters, among others.

Martellato Srl is based in Italy, with its headquarters located in the Veneto region, is known for its rich culinary tradition and expertise in food production and equipment manufacturing.

Other major players in the cake stand market include Mosser Glass, Inspired By Alma, Mod Ceramics-Deruta Italy, Pillivuyt, Bourg-Joly Malicorne, and Crate and Barrel Holdings, among others.

Cake Stand Market Analysis by Region

Europe is anticipated to account for a significant share of the market over the forecast period owing to the increasing presence of cafes and bakeries in the region. The rising consumption of baked goods such as cakes and croissants due to increasing population, novel product launches, and rising disposable incomes are boosting the demand for cake stands. Cake stands elevate the desserts, baked goods, and sweets, allowing them to become the focal point of the bakeries and cafes, drawing customer attention.

The cake stand market in North America is expected to occupy a significant share. North America's diverse cultural landscape contributes to the variety of occasions and celebrations where cake stands are used. This diversity drives the demand for different styles and sizes of cake stands to cater to various cultural and religious festivities. The foodservice sector, including restaurants, bakeries, and catering services, is a major consumer of cake stands.

Key Highlights of the Report