Global Bread and Rolls Market Report and Forecast 2024-2032

Global Bread and Rolls Market Outlook

The global bread and rolls market stood at a value of nearly USD 221.87 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 2.2% and is projected to attain a value of USD 270.33 billion by 2032. The industry is being driven by the surged demand for gluten-free products and nutritious food.

Europe and the Americas are the largest markets in the global bread and rolls industry. The industry in North America and Latin America, together, was valued at nearly USD 53 billion in 2016. It is expected to grow further in the two regions in the forecast period of 2024-2032. In the USA, a majority of the households consume baked goods, mainly bread or any bread-related item. Thus, the country serves as a giant and diversified consumer base for the bread and rolls industry. Supermarket and wholesale market are the leading distribution channel for the industry in the region.

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In Europe, Germany is a leading producer and consumer of bread and rolls. In 2017, the annual average household consumption of bread and bakery products in Germany stood at 58.9 kg. In Germany, the consumption of the industrial bakery products generated sales of more than EUR 17 billion in 2017 while the artisanal bakeries generated sales of EUR 14.5 billion in the same year. The major segments in the bread and baked goods segment in the European country include sliced bread and toast. The country is also home to the leading multinational players and largely contributes to the overall European bakery industry.

The Asia Pacific is also emerging as a significant region for the global bread and rolls industry. In the coming years, the regional market is expected to see a healthy growth. With the rise in disposable incomes, the consumers are ready to pay more for quality products. The increasing urbanisation and the demand for western taste are the key factors driving the growth of the industry in the Asia Pacific region. The developing regions are witnessing a growth of packaged and ready-to-eat foods, thus, aiding the industry growth.

Market Segmentation

Bread and rolls are the bakery products prepared from flour and water. They are widely consumed all over the world and can be called as one of the oldest man-made foods. They are used to prepare various food items like sandwiches, hotdogs, and can be found in most of the cuisines all over the world. On the basis of type, they can be categorised as:

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• Artisanal
• Industrial
• In-store bakery
• Tortilla

Their distribution channels can be categorised as follows:

• Specialist retailers
• Hypermarkets and supermarkets
• Independent retailers
• Convenience stores
• Other

The EMR report also covers the regional markets of the product like Europe, North America, the Asia Pacific, the Middle East and Africa, and Latin America.

Market Analysis

The global bread and rolls market is being driven by the increasing awareness of the healthy food among people. The industry provides the customers with broader flavour profiles, which is healthy as well. The mounting demand for gluten-free products has aided the industry growth of gluten-free breads. Bread, traditionally prepared from wheat flour, can also be prepared from ground flours obtained from different non-wheat materials like almond, maize (corn), sorghum, etc., thus, providing a gluten-free option to the consumers. The diversification in the production of breads is further propelling the industry forward.

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Artisanal breads are the most consumed type of bread, accounting for about 45% of the industry. The global artisanal bread and rolls industry was valued at USD 84.21 billion in 2016. It is further expected to grow rapidly in the forecast period of 2024-2032. Artisanal breads are made by hands and are known for their freshness and lean formulations (low sugar/fat level). The shifting consumer preferences and the need for the quality product are the key factors driving the growth of the artisanal breads.

The rising population and growing income levels have aided the market growth globally. The emerging middle class and the rise in their inclination towards processed food are the key factors driving the market growth.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global bread and rolls market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Associated British Foods Plc.
• Almarai Company
• Yamazaki Baking Co., Ltd
• Flowers Foods, Inc.
• The Pillsbury Company, LLC,
• California Baking Company
• Orlando Baking Company
• Klosterman Baking Company
• Others

The EMR report provides an in-depth analysis of the market by giving a SWOT and Porter’s five forces analysis.

Key Highlights of the Report