Brazil Tea Market Report and Forecast 2024-2032

Brazil Tea Market Size

The Brazil tea market is projected to grow at a CAGR of 9.3% between 2024 and 2032. The market is being driven by growing health awareness and evolving customer preferences.

Brazil Tea Market Outlook

• Brazilians drink an average of 10 cups of Camellia sinensis per year.

• Brazil hosted Tea Culture Week from August 1-7, 2022, attended by some of the most eminent retailers, marketers, tea educators, and volunteer enthusiasts.

• In August of 2023, JDE Peet’s, the top coffee and tea company globally in terms of revenue, finalised a deal to purchase Maratá’s coffee and tea operations in Brazil from JAV Group.

Brazil Tea Market Growth

Brazil is famous for its renowned shincha green tea, a distinction that highlights the country's unique tea market. This exceptional green tea is cultivated in the Yamamotoyama Brazilian tea gardens, which are situated in two highland regions in the central part of the country. These gardens thrive at an altitude of 2,000 to 2,500 feet, where the elevation plays a crucial role in the quality of the tea produced.

The market in Brazil is experiencing notable growth due to various factors like evolving consumer preferences, health awareness, cultural influences, and market dynamics. As the largest country in Latin America, Brazil showcases diverse tea cultures across different regions. While some areas favour all types of oolong tea, others prefer mint and lemongrass infusions. Furthermore, Yerba mate is a widely consumed tea in various parts of Brazil, known for its light and fresh taste with hints of bitterness and toastiness. With around 400 companies and 500 mate brands in the country, Brazil produces over 500 thousand tons of yerba mate annually, showing potential for further growth. Moreover, approximately 80% of this production is consumed domestically.

Moreover, the market is witnessing the trend of herbal and organic tea as consumers are increasingly becoming health-conscious and recognise the benefits of tea consumption, including antioxidants, metabolism boost, and mental well-being support.

Brazil Tea Industry Segmentation

“Brazil Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Black Tea

• Green Tea

• Herbal Tea

• Others

Market Breakup by Form

• Leaf Tea

• CTC (Crush, Tear, Curl)

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Convenience Stores

• Online

• Others

Market Breakup by Region

• São Paulo

• Minas Gerais

• Rio de Janeiro

• Bahia

• Rio Grande do Sul

Brazil Tea Market Share

Based on the type, black tea, green tea, and herbal tea, among others. Herbal tea is projected to grow at a CAGR of 10.2% during the forecast period of 2024-2032. Herbal teas contain high levels of antioxidants that play a crucial role in combating free radicals within the body. Free radicals are known to be unstable molecules that can result in oxidative stress and harm cells, ultimately contributing to the development of chronic illnesses and the ageing process.

Leading Companies in the Brazil Tea Market

Major players are focusing on the production of organic and natural tea products to gain a competitive edge in the market.

• Herboflora

• HELIO AMAYA CIA LTDA

• Yamamotoyama Inc.

• Dr. August Oetker Nahrungsmittel KG  

• The Coca-Cola Company (Leão)

• Sítio Shimada

• The Mate Factor, LLC

• MB-Holding GmbH & Co. KG (Martin Bauer)

• Others

Key Highlights of the Report