Brazil Sun Care Market Report and Forecast 2025-2034

Brazil Sun Care Market Outlook

• Reportedly, 62% of Brazilians did not apply sunscreen every day in 2021.

• In 2022, Brazil recorded 9,676 cases of skin cancer, resulting in a prevalence rate of 3.3%, highlighting the growing demand for suncare products.

• In October 2022, L’Oréal introduced a range of sun care products designed to be more inclusive for Brazilian skin types. Additionally, the company released 11 new shades and a new colour naming system based on a numerical scale.

Brazil Sun Care Market Growth

Brazil is the fourth largest market for cosmetics and the eighth largest skincare market in the world. Reportedly, Brazilian women spend around R $ 1,530 per year on cosmetics while men spend nearly R $ 880 per year. With an increasing number of social media influencers educating the masses about the importance of proper skincare routines, the spending on personal care items, including sun care products, is rising.

The tropical and subtropical climate in Brazil leads to elevated levels of UV radiation year-round, necessitating the use of effective sun protection to avoid skin damage and health problems like skin cancer. Brazil's renowned coastline and lively beach culture promote the frequent application of sun care products among beach lovers and outdoor enthusiasts. Growing knowledge about the detrimental impact of UV radiation on skin health, supported by government efforts and health organisations' campaigns, has contributed to the rise in sun care product usage.

The male skincare sector in Brazil is witnessing a substantial increase, influenced by a range of socio-cultural, economic, and market elements. This expansion is moulding the beauty and personal care field, with a clear movement towards more comprehensive and varied skincare products. Moreover, skin cancer cases and rates among men in 2022 were recorded at 4,958 and 3.6%, respectively.  With the surge in such instances, the demand for men's sun care products is on the rise in Brazil.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Brazil Sun Care Industry Segmentation

Brazil Sun Care Market Share

Based on the type, sun protection, tanning, and after sun. The sun protection segment is projected to grow at a CAGR of 8.1% during the forecast period of 2025-2034.Sun protection products play a crucial role in minimising the chances of developing skin cancer, which is often caused by prolonged exposure to UV radiation. By implementing effective sun protection measures like applying sunscreen and wearing protective clothing, individuals can greatly reduce their risk of developing melanoma, basal cell carcinoma, and squamous cell carcinoma.

Leading Companies in the Brazil Sun Care Market

Major players are focusing on product innovation and the production of nature-based sun care products to gain a competitive edge in the market.

• Johnson & Johnson Consumer Inc. 

• L’Oréal S.A. 

• Procter & Gamble Company 

• Natura&Co

• Shiseido Co. Ltd.

• Groupe Clarins

• Kao Corp. (Bioré)

• Beiersdorf AG

• Mesoestetic Pharma Group

• Grupo Boticário

• Others