Brazil Running Gear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Brazil Running Gear Market Growth

The Brazilian Association of Street Running (ABCR) reports that there are currently 13 million runners in Brazil. In 2019, Brazil reported total e-commerce sales of EUR 12.5 billion, marking a 16% increase compared to the previous year. The e-commerce sector in Brazil is experiencing rapid growth, with an annual rate of 14.3%. Online platforms grant consumers convenient access to an extensive array of running gear, including footwear, clothing, and accessories, all from the comfort of their homes. This convenience is particularly attractive to busy individuals who may lack the time to shop in physical stores. Furthermore, online retailers typically provide a wider variety of running gear than traditional stores, allowing consumers to explore numerous brands, styles, and sizes to find products that best suit their needs and preferences.

The Brazil fitness tracker market, which includes well-known models such as the Apple Watch, has experienced substantial growth in recent years. As of January 2023, the market share of Apple Watch ownership in Brazil stands at 21.9%. Apple has sold 26.7 million smartwatches during the first three quarters of 2023. Fitness smartwatches are equipped with sensors that monitor a variety of activities, including steps walked, distance covered, calories burned, and active minutes. These functionalities assist users in tracking their daily physical activity and establishing goals to maintain an active lifestyle. For individuals engaged in running, cycling, and hiking, GPS capabilities are essential. This feature allows users to monitor their routes, distance, and pace independently of a smartphone, thereby facilitating performance analysis and enhancement.

Key Trends and Development

Rising interest in running; growing demand for lightweight running gear; increasing focus on sustainability; and the development of smart fabrics are favouring the Brazil running gear market expansion

May 2024

WHP Global announced a new long-term license for LOTTO®, a premier Italian sports brand, with Dray Indústria e Comércio, an innovation-driven sports footwear and clothing company. Under the agreement, Dray has the exclusive rights to manufacture, promote, develop, and distribute the LOTTO brand in Brazil.

May 2024

BFSHOW, a footwear fair in Brazil held in São Paulo, introduced technologies and novelties for running shoes. Some novelties include the release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra and Rep-play’s Oo Esporte Nos Move. The former is the first super-sneaker made in Brazil that caters to both amateur and professional runners while the latter values the comfort of athletes.

Growing Popularity of Running

The growing prominence of the “Running Era” on social media in Brazil is aiding the market. As per the Brazilian Association of Street Running (ABCR), 150 thousand street races were held in Brazil and there was a 13% increase in the number of participants.

Increasing Preference for Lightweight Running Gear

The rising demand for lightweight running gear that can improve performance and precision, and exemplify the balance between function and form is aiding the market expansion.

Rising Demand for Sustainable Gear

With the growing environmental consciousness, sustainable fabrics such as organic cotton, recycled polyester, and bamboo that offer durability, breathability, and moisture-wicking properties are increasingly used in running gear.

Increasing Use of 3D Printing

Key players are increasingly using 3D printing technology to manufacture running gear, eliminate waste, improve sustainability, and lower resource consumption. The technology also enables manufacturers to remove weight from clothes, shoes, and other equipment without impacting overall durability and strength.

Advancements in Odour-Control Textile Technology

Manufacturers are deploying odour-control textile technology to develop products that are durable and stay fresh for long periods. Such textiles also reduce the need for washing and lower resource and energy costs associated with cleaning and maintaining textile products.

The Development of Smart Fabrics

Smart fabrics that detect, measure, and respond to different situations and include tracking temperature, pressure, and other key details to better understand athletes’ health and performance are gaining popularity in running gear.

Brazil Running Gear Market Trends

The growing trend of active lifestyles and the rising awareness regarding well-being and health are surging the demand for running gear. Running gear is designed to support the body for exercise, allow freedom of movement, provide necessary support to joints and muscles, wick away sweat, and reduce friction while regulating the body temperature. The increasing interest in running and the rising number of marathons and half-marathons are further aiding the demand for running gear.

Brazil Running Gear Industry Segmentation

Brazil Running Gear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Region

• São Paulo
• Minas Gerais
• Rio de Janeiro
• Bahia
• Rio Grande do Sul
• Others

Brazil Running Gear Market Share

Based on the distribution channel, the market is segmented into online and offline. The offline segment is projected to grow at a CAGR of 11.4% during the forecast period of 2024-2032 as these channels deliver a concrete shopping experience and frequently present opportunities for individualised service. These stores generally provide an extensive selection of items, encompassing running footwear, clothing, and various accessories.

Leading Companies in the Brazil Running Gear Market

Major players are focusing on the integration of smart technology into the running gears to gain a competitive edge in the market.

• Adidas AG
• Puma SE
• Nike, Inc.
• Under Armour®, Inc.
• Asics Corp.
• Skechers USA, Inc.
• Actvitta
• Columbia Sportswear Company
• On Holding AG
• NewBalance, Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.