Brazil Retail Market Report and Forecast 2024-2032

Brazil Retail Market Outlook

The Brazil retail market size was valued at USD 219.24 billion in 2023. The market is further projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of USD 351.27 billion by 2032.

Key Takeaways

• In January 2024, Brazil's retail sales volume grew by 2.5% from the previous month, surpassing expectations and marking the highest increase in a year for the retail sector in Latin America's largest economy.

• As per industry reports, retail sales growth was particularly notable in sectors like textiles, footwear, and clothing, which saw an 8.5% increase, rebounding from a decline in the previous month.

• On a yearly basis, retail sales in Brazil rose by 4.1% in January 2024 compared to the same month in the previous year, exceeding market estimates.

One of the primary drivers of Brazil retail market growth is the continued recovery of the economy from the COVID-19 pandemic. According to the National Statistics Institute, the economy grew by 6.1% in 2021, after contracting by 8.8% in 2020.

The retail and consumer sector in Brazil is a significant contributor to the country's economy, accounting for nearly 20% of the country's gross domestic product. The sector is also one of the largest employers in Brazil, with over 130,000 employees in the automotive industry alone. The market is also witnessing the growth of food/drink/tobacco specialists, pet shops and superstores, pharmacies, and jewellery and watch specialists, with companies such as Cacau Show experiencing strong expansion in the number of stores in 2023.

The growth of the commercial real estate market is also expected to contribute to the expansion of the Brazil retail market share. This growth is expected to be driven by increasing demand for commercial spaces, particularly in the retail sector, as businesses look to expand their operations and reach new customers.

The retail sales growth in December 2023 was 2.9% year-over-year, showing a positive trend. In Brazil, major retailers like Grupo Pão de Açúcar (GPA) and Carrefour Brasil offer a wide range of products including fresh produce, packaged goods, and beverages. Companies like Natura &Co and Unilever offer a variety of personal care products, cosmetics, and household cleaning items to meet the daily needs of consumers. Retailers like Lojas Renner and C&A offer a wide range of clothing, shoes, and accessories for men, women, and children, catering to different fashion styles. Retailers such as Leroy Merlin and Casas Bahia offer a range of industrial equipment, tools, automotive parts, and accessories.

Market Segmentation

Brazil Retail Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Food, Beverage, and Grocery

• Personal and Household Care

• Apparel, Footwear, and Accessories

• Furniture and Home Decor

• Industrial and Automotive

• Electronic and Household Appliances

• Pharmaceuticals

• Others

Market Breakup by Sector

• Organised

• Unorganised

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Convenience Stores

• Specialty Stores

• E-Commerce

• Others

Market Breakup by Region

• São Paulo

• Minas Gerais

• Rio de Janeiro

• Bahia

• Rio Grande do Sul

Competitive Landscape

Market players are investing in research and development, introducing new products, forming strategic partnerships, and engaging in promotional activities to gain a competitive edge.

• Walmart Inc.

• Grupo Carrefour Brasil 

• GPA 

• Magazine Luiza S.A  

• Grupo Casas Bahia SA 

• Amazon.com, Inc. 

• Lojas Renner SA 

• ATACADÃO S.A.   

• Americanas S.A. 

• Grupo Mateus SA 

• Others

Key Highlights of the Report